Marty Goode, Associate Director of Global AI and Data Architecture at BraunAbility, discusses how BraunAbility transformed their data infrastructure to drive revenue growth. Marty shares BraunAbility's journey from struggling with fragile legacy ETL tools and silent pipeline failures to implementing a modern data stack using Fivetran for data integration, Snowflake as their data warehouse, and Fivetran Activations for reverse ETL.