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Taming the HiPPO with data-driven decision making
What is the HiPPO? Learn how organizations can overcome this phenomenon through data-driven decisions.
Cost-effective ELT: Four factors to consider
From DIY opportunity cost and pipeline maintenance to moving and transforming data, here’s how to judge the cost-effectiveness of ELT.
Automating your data for better decision-making
Instead of relying on inaccurate, messy and low-quality data, business leaders can instead drive innovation forward by turning to automated data management, creating a clean and steady data flow.
The modern data stack: How companies differentiate on data
How is the modern data stack evolving and what will it look like in the future? Experts from Andreessen Horowitz, Accenture and Fivetran weigh in.
Only pay for what you use with usage-based pricing
Why and how Fivetran’s usage-based pricing model ties cost to value for our customers
How fast is DuckDB really?
DuckDB is competitive with the best commercial systems for small and medium data sizes, but is not (yet) good at scaling up to many CPU cores.
Fivetran & dbt: The essential duo for modern analytics
Learn how leading companies such as Snowflake, SpotOn and Red Ventures have seen massive analytics efficiencies and boosted ROI using modern data tools, including Fivetran and dbt.
Fivetran brings data integration to AWS users in Japan
Fivetran adds AWS hosting in Japan to support businesses that require local data residency
Master the MDS balancing act: Data governance vs. Self-serve
A guide to finding the happy balance between enough governance to tame data chaos and enough self-service to empower stakeholders.
How data governance creates an effective data supply chain
Effective data governance builds a culture of trust and collaboration around data.
Why context is key to building reliable data pipelines
The data catalog is a critical step in the movement toward becoming a data-driven business. Here are 4 table-stakes questions to ask yourself to deliver reliable, trusted data.
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Breaking the bias and embracing equity at Fivetran
Hear from remarkable women on Fivetran's EMEA team about their career journey into a technical role and the ways that they're promoting greater gender equity at Fivetran.
Active metadata: Open the black box of your data pipelines
Data integration pipelines supply valuable data from producers to consumers, but even the best pipelines can break. Now what?
How the Fivetran approach to data normalization cuts compute costs
Where your ELT provider normalizes your data can dramatically increase or decrease your compute costs.
Why MAR is a better measure of value than total synced rows
Monthly active rows enable data professionals and businesses of all sizes to maximize the value of Fivetran.
Fivetran: The all-in-one data movement platform for enterprise
Starting March 1, 2023, users can access HVR capabilities rebranded as Fivetran Local Data Processing as well as deploy Fivetran in the cloud, on-premises and in hybrid environments.
How Sigma Computing built its best-in-class modern data stack
Turns out if you’re working hard just to keep the data flowing, you won’t get much else done. Fivetran, dbt™ and Sigma change that.
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New and upcoming connectors and data models
Keep track of new releases for our data connectors and data models for dbt with this regularly updated list.
Beyond data integration: Why data movement is the future
Future uses of data will require an automated data movement platform, not just data pipelines as single point solutions
Fivetran launches AWS data center in Singapore
Asia Pacific customers can now host Fivetran on GCP, AWS and Azure in Singapore, Sydney, Tokyo or Mumbai to meet data residency requirements.
Four data infrastructure trends to look out for in 2023
Learn how these trends highlight the growing importance and adoption of cloud-based solutions for businesses of all sizes.
ETL vs. ELT: Why a post-load process wins every time
Learn three reasons why you should only perform your data transformations post load.
Fivetran vs. Airbyte: Features, pricing, services and more
Choosing one over the other can come down to a few key differences. Let’s take a look at both to help you make an informed decision.
Automated data integration for CSV files
Use Fivetran to rapidly and automatically ingest CSV and other ASCII files of unknown structure.
From application to insights with Quickstart data models
Fivetran’s new Quickstart data models let you turn your application data into analytics-ready tables, all with the click of a button.
How change data capture lets data teams do more with less
Data teams are seeking change data capture solutions for faster, more efficient analytics.
Move data from nearly any SaaS app with Lite connectors
Customers can realize the same fully managed experience they have with our standard connectors and bring all their data into one platform.
It's time to ditch point-to-point data integration
A case for using the data warehouse as a middleman for all point-to-point integration workflows.
Introducing the Fivetran Free Plan
Starting today, hundreds of existing Standard Select customers will automatically be migrated to the Fivetran Free Plan, and current pay-as-you-go customers will see an 11 percent price decrease.
New Lite connectors
Keep track of new releases for our Lite connectors with this regularly updated list.
10 data pipeline challenges your engineers will have to solve
When choosing to build or buy, consider whether the following challenges are worth the squeeze.
Introducing the Fivetran async provider in Airflow
A new Fivetran Airflow provider developed by Astronomer allows data engineers to run Fivetran data syncs more efficiently in Airflow 2.2+
A trip around the world with George Fraser
Spending time with fellow Fivetranners, Fivetran’s CEO reinforces company culture and growth across the globe.
How Fivetran’s female engineers grow their careers in India
Hear the stories of three Fivetranners who have established themselves as leaders on our tech teams in India’s competitive tech marketplace.
Evidence-based business
The point of evidence is to guide decisions, so transforming a business into being evidence-based has to start with leaders.
Data hygiene in ETL and reverse ETL
Good data hygiene means data is correct and easily used to draw insight — but how do you achieve it?
Building a scalable data stack: Three lessons from Backcountry
The outdoor gear retailer uses a modern data stack to overcome data silos, modernize legacy systems and improve customer experience.
Driving self-service analytics on the modern data stack
Fintech companies AJ Bell, OrderPay and Tide are blazing a path to better insights with a modern approach to data: self-service analytics.
The modern data warehouse: Benefits and migration strategies
Learn why migration will pay off — and how to make it easy.
Build vs. buy data pipeline: Four factors Autodesk considers
From cost-effectiveness to business value, here's what Autodesk prioritizes when deciding whether to buy or build data pipelines.
The ultimate guide to using distributed databases
A distributed database can improve your data storage and analytics processes — as long as you know how to use it.
Data engineer vs. data scientist: What’s the difference and which should you hire?
Learn more about data engineers and data scientists, including their roles, tools and more.
Cloud Data Warehouse Benchmark
Our newest benchmark compares price, performance and differentiated features for Redshift, Snowflake, BigQuery, Databricks and Synapse.
What is data integration architecture? A complete guide
Learn why businesses need data integration architecture, how it's structured and five best practices for implementing it.
A framework for understanding and evaluating data product owners
Product owners enable data teams to meet your organization’s needs. Here's how to measure their efforts.
Five questions for MDSCon keynote speaker DJ Patil
What does it take to succeed in the world of data? We asked DJ Patil, renowned data scientist and keynote speaker at the 2023 Modern Data Stack Conference.
Fivetran and Atlan team up to power modern data governance
Joint customers can move faster with more visibility across their entire data stack, helping data teams collaborate better with increased trust in their data.
How to build a data pipeline
You'll need to understand the six key components of a data pipeline and overcome five important technical challenges.
Blend data pipelines into your app with co-branded Connect Cards
Help your customers feel comfortable opening their data to you with data pipelines that seem like part of your product.
What is a data lakehouse?
The data lakehouse is a promising new technology that combines aspects of data warehouses and data lakes.
The benefits of working with Fivetran solution architects
Learn how Fivetran solution architects support customers with implementing robust and scalable data platforms.
Five reasons to attend Modern Data Stack Conference 2023
Join us in San Francisco on April 4 and 5 as we bring back the Modern Data Stack Conference for another amazing year.
Orchestrate ELT with the Fivetran Prefect Collection
One pre-written line of code for each data source is all you need to effectively orchestrate automated data ingestion.
Power your database replication with a high-volume agent
Learn how Fivetran is addressing your high-volume database replication needs with our new high-volume agent connectors.
Analysis: Cloud growth drives automated data movement
IDC research shows that automated data movement enables organizations to improve insights and derive more value from cloud data warehouses and lakes.
Introducing the Fivetran Community
Ask and answer questions, learn from experts and collaborate with our community of data practitioners.
The modern data mindset is your key to unlocking data integration
Command and control your data with our new ultimate guide.
Fivetran adds data process center in Japan for Google Cloud users
This expansion helps us improve our ability to provide a global, highly available service infrastructure for customers requiring locally delivered data pipelines.
An introduction to digital marketing analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.
Demystifying the transactional database
Transactional databases are essential to many apps and software. Learn more about them and their benefits with Fivetran.
What is data pipeline architecture? What you need to know
A data pipeline is a series of actions that combine data from multiple sources for analysis or visualization.
How to evaluate alignment for data team managers
Managers of data teams add value through alignment. Learn the essential criteria for evaluating the success of data team managers.
How real-time data movement boosts supply chain visibility
Manufacturers are transforming their supply chain with Fivetran's automated and scalable real-time data movement.
Why normalization is critical
The key to extract-load then transform (ELT) is that the data is landed in a normalized schema. Why? Correctness, flexibility and understandability.
Fivetran's new partner program and certification offering
Our newly expanded program rewards partners for their business, while providing new sales, enablement and support opportunities.
Three benefits of the modern marketing data stack
Organizations are improving the quality of their marketing analytics at less cost, which is translating into more overall marketing efficiency – all by adopting the modern data stack.
Fivetran’s 2022 global Partner Award winners
This year, we recognize our top ecosystem partners for their performance and impact in delivering demonstrable customer outcomes and business impact.
Fivetran is now a dbt Metrics Ready Partner
Integration between Fivetran and dbt Semantic Layer lets you enhance data models with rich metric definitions and derive value from data quicker and easier.
Four ways to write faster data models with Wizard for dbt Core™
Transforming your data is an essential part of ELT. The Fivetran Wizard for dbt Core™ and Google Cloud BigQuery can help.
Fivetran partners with Microsoft for the Intelligent Data Platform Partner Ecosystem
With Fivetran on Azure, enterprise customers can now implement fully automated, managed, no-code data pipelines for reliable and secure data delivery.
Enterprise data warehouses: Definition and guide
An enterprise data warehouse is critical to the long-term viability of your business.
NRR doesn't matter
What does this mean for those of us managing or trying to understand fast-growing companies?
Fivetran SAP AppConnect simplifies data integration to cloud
Fivetran SAP AppConnect enables enterprises to perform log-based change data capture despite common license restrictions for databases managed by SAP applications.
What is a database? Definition, types and examples
Databases are important for every organization. Learn more about what databases are and the different types available.
Introducing the new Fivetran API reference
Developers already love Fivetran’s docs. Our new API reference gives them even more to love.
Quick guide: Get maximum value from your Fivetran free trial
Use your free trial to fully understand what the product offers and how best to use it.
Automatically replicate formula field values from Salesforce
Learn how to use Fivetran Transformations for dbt Core* to automatically generate views in your destination of fresh, reliable formula field values from Salesforce.
Seven essential database schema best practices
Your database schema is the foundation for everything you do with data. Learn our essential best practices in our complete guide.
Data lakes vs. data warehouses
Successful analytics depends on choosing the right approach to storing your enterprise data.
Governing data movement with the Fivetran Metadata API
The Fivetran Metadata API allows you to track data “in flight” as it moves through Fivetran-managed pipelines — delivering complete visibility across systems, from source to destination.
What is data integration? Definition, benefits and more
Data integration is vital for businesses that want to improve their processes and customer experience. Learn more about how it can help your business.
Three ways analytics can accelerate your sales pipeline
Successful teams blend the art of sales with a data-driven pipeline strategy.
Maximize Amazon Ads ROI with a data-driven campaign strategy
Amazon Ads offers a tremendous opportunity to reach potential customers — especially when you use data to guide your campaigns.
Fivetran named in 2022 Gartner Magic Quadrant and Market Share Analysis reports
For the third year in a row, we were recognized for our "ability to execute" and "completeness of vision."
Survey: Lack of data automation inhibits AI maturity
Without automated data integration, broad trust in AI and the right expertise, organizations will struggle to mature their AI capabilities.
Gain real-time insights on SAP data with Fivetran & Snowflake
Stale data costs businesses in poor outcomes and decision-making. With Fivetran and Snowflake, it’s simple to gain real-time access to your SAP ERP data and maximize its value.
Empowering analysts with new data models for ad reporting
Our six new models are aggregated on the most common granularities for ad-related metrics, so marketing analysts can hit the ground running.
Survey: Enterprise data leaders see value in modern infrastructure
IT decision-makers offer insights into their modernization plans, which include automating data integration and adopting lakehouse technology.
How data teams can do more with fewer resources
New data tools and technologies can help your team get more done with less budget, headcount and risk.
Fivetran extends private networking to support Databricks
Fivetran Business Critical, our highest-security plan, can now send your data to Databricks while avoiding the public internet.
Thriving after a career change: From nursing to tech sales
Taking a non-traditional career path in tech sales can pay off. All you need is drive, determination and self-belief.
Must-have metrics for evaluating data professionals
Learn how to evaluate the efforts of your data engineers, analytics engineers and data analysts.
A new framework for evaluating data teams
Data teams can deliver informational and operational value. Learn what they are and why they matter.
The ultimate guide to ELT (Extract, Load and Transform)
Learn crucial information about ELT (Extract, Load and Transform) and understand how automated ELT is the future of data integration.
Data warehouse modeling: Star schema vs. OBT
Which data warehouse schema offers better performance? Let’s find out.
I took Redshift Serverless for a spin — here’s what I found
Today’s cloud data platforms have to be simple to use and provide an intuitive user experience while not sacrificing key features and functionality.
ETL vs. ELT: Choose the right approach for data integration
Learn about ETL and ELT so you can decide which method works for you.
Manage data pipelines at scale with the Fivetran REST API
Learn how the Fivetran REST API allows you to programmatically manage users, groups and connectors to scale data workflows and improve your overall security posture.
Iceberg in the modern data stack
The future of the modern data stack is tightly coupled to how data warehouses evolve — and that’s where Iceberg comes in.
Forbes exclusive: The $5.6 billion internet plumbers
Fivetran co-founders George Fraser and Taylor Brown became flush by piping data around the cloud.
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Today’s modern data stack experts, all in one place
The 3rd Annual Modern Data Stack Conference is back on April 4-5 in San Francisco, CA.
Learn more and register hereStart for free
Join the thousands of companies using Fivetran to centralize and transform their data.
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