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The benefits of working with Fivetran solution architects

The benefits of working with Fivetran solution architects

Learn how Fivetran solution architects are supporting customers with implementing robust and scalable data platforms.

The benefits of working with Fivetran solution architects

The benefits of working with Fivetran solution architects

Learn how Fivetran solution architects are supporting customers with implementing robust and scalable data platforms.

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New and upcoming connectors and data models

New and upcoming connectors and data models

Keep track of new releases for our data connectors and data models for dbt with this regularly updated list.

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Five reasons to attend Modern Data Stack Conference 2023

Five reasons to attend Modern Data Stack Conference 2023

Join us on April 4-5, 2023 in San Francisco as we bring back the Modern Data Stack Conference for another amazing year.

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Orchestrate ELT with the Fivetran Prefect Collection

Orchestrate ELT with the Fivetran Prefect Collection

Just one pre-written line of code for each data source is all that is needed to orchestrate automated data ingestion effectively.

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Analysis: Cloud growth drives automated data movement

Analysis: Cloud growth drives automated data movement

IDC research shows that automated data movement enables organizations to improve insights and derive more value from cloud data warehouses and lakes.

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Introducing the Fivetran Community

Introducing the Fivetran Community

Ask and answer questions, learn from experts and collaborate with our community of data practitioners.

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The modern data mindset is your key to unlocking data integration

The modern data mindset is your key to unlocking data integration

Command and control your data with our new ultimate guide.

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Database replication: Definition, types and setup

Database replication: Definition, types and setup

Database replication involves storing copies of a database in different locations. Learn how it works and how to get started.

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Fivetran adds data process center in Japan for Google Cloud users

Fivetran adds data process center in Japan for Google Cloud users

This expansion helps us improve our ability to provide a global, highly available service infrastructure for customers requiring locally delivered data pipelines.

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An introduction to digital marketing analytics

An introduction to digital marketing analytics

What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.

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Demystifying the transactional database

Demystifying the transactional database

Transactional databases are essential to many apps and software. Learn more about them and their benefits with Fivetran.

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How to evaluate alignment for data team managers

How to evaluate alignment for data team managers

Managers of data teams add value through alignment. Learn the essential criteria for evaluating the success of data team managers.

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How real-time data movement boosts supply chain visibility

How real-time data movement boosts supply chain visibility

Manufacturers are transforming their supply chain with Fivetran's automated and scalable real-time data movement.

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Why normalization is critical

Why normalization is critical

The key to extract-load then transform (ELT) is that the data is landed in a normalized schema. Why? Correctness, flexibility and understandability.

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Fivetran's new partner program and certification offering

Fivetran's new partner program and certification offering

Our newly expanded program rewards partners for their business, while providing new sales, enablement and support opportunities.

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Three benefits of the modern marketing data stack

Three benefits of the modern marketing data stack

Organizations are improving the quality of their marketing analytics at less cost, which is translating into more overall marketing efficiency – all by adopting the modern data stack.

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Fivetran’s 2022 global Partner Award winners

Fivetran’s 2022 global Partner Award winners

This year, we recognize our top ecosystem partners for their performance and impact in delivering demonstrable customer outcomes and business impact.

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Fivetran is now a dbt Metrics Ready Partner

Fivetran is now a dbt Metrics Ready Partner

Integration between Fivetran and dbt Semantic Layer lets you enhance data models with rich metric definitions and derive value from data quicker and easier.

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Four ways to write faster data models with Wizard for dbt Core™

Four ways to write faster data models with Wizard for dbt Core™

Transforming your data is an essential part of ELT. The Fivetran Wizard for dbt Core™ and Google Cloud BigQuery can help.

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Fivetran partners with Microsoft for the Intelligent Data Platform Partner Ecosystem

Fivetran partners with Microsoft for the Intelligent Data Platform Partner Ecosystem

With Fivetran on Azure, enterprise customers can now implement fully automated, managed, no-code data pipelines for reliable and secure data delivery.

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Enterprise data warehouses: Definition and guide

Enterprise data warehouses: Definition and guide

An enterprise data warehouse is critical to the long-term viability of your business.

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NRR doesn't matter

NRR doesn't matter

What does this mean for those of us managing or trying to understand fast-growing companies?

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What is a database schema? Types and uses in data integration

What is a database schema? Types and uses in data integration

Understand database schemas, why they are needed for data integration and the types of schemas you can use.

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Fivetran SAP AppConnect simplifies data integration to cloud

Fivetran SAP AppConnect simplifies data integration to cloud

Fivetran SAP AppConnect enables enterprises to perform log-based change data capture despite common license restrictions for databases managed by SAP applications.

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What is a database? Definition, types and examples

What is a database? Definition, types and examples

Databases are important for every organization. Learn more about what databases are and the different types available.

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Introducing the new Fivetran API reference

Introducing the new Fivetran API reference

Developers already love Fivetran’s docs. Our new API reference gives them even more to love.

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Quick guide: Get maximum value from your Fivetran free trial

Quick guide: Get maximum value from your Fivetran free trial

Use your free trial to fully understand what the product offers and how best to use it.

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Automatically replicate formula field values from Salesforce

Automatically replicate formula field values from Salesforce

Learn how to use Fivetran Transformations for dbt Core* to automatically generate views in your destination of fresh, reliable formula field values from Salesforce.

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Seven essential database schema best practices

Seven essential database schema best practices

Your database schema is the foundation for everything you do with data. Learn our essential best practices in our complete guide.

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Data lakes vs. data warehouses

Data lakes vs. data warehouses

Successful analytics depends on choosing the right approach to storing your enterprise data.

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Governing data movement with the Fivetran Metadata API

Governing data movement with the Fivetran Metadata API

The Fivetran Metadata API allows you to track data “in flight” as it moves through Fivetran-managed pipelines — delivering complete visibility across systems, from source to destination.

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What is data integration? Definition, benefits and more

What is data integration? Definition, benefits and more

Data integration is vital for businesses that want to improve their processes and customer experience. Learn more about how it can help your business.

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Three ways analytics can accelerate your sales pipeline

Three ways analytics can accelerate your sales pipeline

Successful teams blend the art of sales with a data-driven pipeline strategy.

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Maximize Amazon Ads ROI with a data-driven campaign strategy

Maximize Amazon Ads ROI with a data-driven campaign strategy

Amazon Ads offers a tremendous opportunity to reach potential customers — especially when you use data to guide your campaigns.

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Fivetran named in 2022 Gartner Magic Quadrant and Market Share Analysis reports

Fivetran named in 2022 Gartner Magic Quadrant and Market Share Analysis reports

For the third year in a row, we were recognized for our "ability to execute" and "completeness of vision."

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Survey: Lack of data automation inhibits AI maturity

Survey: Lack of data automation inhibits AI maturity

Without automated data integration, broad trust in AI and the right expertise, organizations will struggle to mature their AI capabilities.

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Gain real-time insights on SAP data with Fivetran & Snowflake

Gain real-time insights on SAP data with Fivetran & Snowflake

Stale data costs businesses in poor outcomes and decision-making. With Fivetran and Snowflake, it’s simple to gain real-time access to your SAP ERP data and maximize its value.

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Empowering analysts with new data models for ad reporting

Empowering analysts with new data models for ad reporting

Our six new models are aggregated on the most common granularities for ad-related metrics, so marketing analysts can hit the ground running.

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Survey: Enterprise data leaders see value in modern infrastructure

Survey: Enterprise data leaders see value in modern infrastructure

IT decision-makers offer insights into their modernization plans, which include automating data integration and adopting lakehouse technology.

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How data teams can do more with fewer resources

How data teams can do more with fewer resources

New data tools and technologies can help your team get more done with less budget, headcount and risk.

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Fivetran extends private networking to support Databricks

Fivetran extends private networking to support Databricks

Fivetran Business Critical, our highest-security plan, can now send your data to Databricks while avoiding the public internet.

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Thriving after a career change: From nursing to tech sales

Thriving after a career change: From nursing to tech sales

Taking a non-traditional career path in tech sales can pay off. All you need is drive, determination and self-belief.

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Power your database replication with HVA for SQL Server

Power your database replication with HVA for SQL Server

Learn how Fivetran is addressing your high-volume database replication needs with our newest High Volume Agent connector for SQL Server.

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Must-have metrics for evaluating data professionals

Must-have metrics for evaluating data professionals

Learn how to evaluate the efforts of your data engineers, analytics engineers and data analysts.

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A new framework for evaluating data teams

A new framework for evaluating data teams

Data teams can deliver informational and operational value. Learn what they are and why they matter.

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The ultimate guide to ELT (Extract, Load and Transform)

The ultimate guide to ELT (Extract, Load and Transform)

Learn crucial information about ELT (Extract, Load and Transform) and understand how automated ELT is the future of data integration.

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Data warehouse modeling: Star schema vs. OBT

Data warehouse modeling: Star schema vs. OBT

Which data warehouse schema offers better performance? Let’s find out.

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I took Redshift Serverless for a spin — here’s what I found

I took Redshift Serverless for a spin — here’s what I found

Today’s cloud data platforms have to be simple to use and provide an intuitive user experience while not sacrificing key features and functionality.

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ETL vs. ELT: Choose the right approach for data integration

ETL vs. ELT: Choose the right approach for data integration

Learn about ETL and ELT so you can decide which method works for you.

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Manage data pipelines at scale with the Fivetran REST API

Manage data pipelines at scale with the Fivetran REST API

Learn how the Fivetran REST API allows you to programmatically manage users, groups and connectors to scale data workflows and improve your overall security posture.

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Iceberg in the modern data stack

Iceberg in the modern data stack

The future of the modern data stack is tightly coupled to how data warehouses evolve — and that’s where Iceberg comes in.

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Forbes exclusive: The $5.6 billion internet plumbers

Forbes exclusive: The $5.6 billion internet plumbers

Fivetran co-founders George Fraser and Taylor Brown became flush by piping data around the cloud.

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Change data capture: Definition, benefits, and how to use it

Change data capture: Definition, benefits, and how to use it

Change data capture (CDC) allows you to move your data in real-time. Learn how to implement it with these top methods.

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Six ways high-volume data replication reduces SAP data issues

Six ways high-volume data replication reduces SAP data issues

A high-volume data replication solution makes it easy to gain real-time access and easily integrate your SAP ERP data so you can maximize its value.

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How a modern data stack supports data maturity

How a modern data stack supports data maturity

Modern, cloud-based data infrastructure can serve as a bridge from the beginning of your data journey to the final stages of data maturity.

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Five benefits of real-time data warehousing

Five benefits of real-time data warehousing

Businesses aiming to deliver superior digital experiences, retain customers and innovate rapidly need to get value from data faster, which real-time data warehousing enables.

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Three trends shaping the modern data stack

Three trends shaping the modern data stack

Fivetran CEO George Fraser, Databricks CEO Ali Ghodsi and dbt Labs CEO Tristan Handy discuss what's next for the technologies powering data analytics and engineering.

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Closing the gender gap in tech sales

Closing the gender gap in tech sales

How we strive to create the best experience for the women we support and promote at Fivetran.

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Data challenges: From mainframes to the modern data stack

Data challenges: From mainframes to the modern data stack

The sheer quantity and diversity of data sources make today’s landscape strikingly different — which requires a new set of tools.

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Build vs. buy data pipelines: Costs to consider

Build vs. buy data pipelines: Costs to consider

A few simple calculations illustrate why it's ill-advised to build your own data pipeline.

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Unlock fast, log-free database replication

Unlock fast, log-free database replication

With Fivetran’s teleport sync, you can quickly replicate database changes with just a read-only user.

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If you’re not an engineer, sales is a gateway into tech

If you’re not an engineer, sales is a gateway into tech

Numerous careers that exist in tech don’t require coding skills. Working as an SDR is a way to tap into many of them.

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How to solve your biggest SAP ERP data integration challenges

How to solve your biggest SAP ERP data integration challenges

Stop struggling with SAP ERP data integration issues and easily connect and access your data in real-time using high-volume data replication.

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Orchestrating ELT in Airflow: Catching every sync with XCOM

Orchestrating ELT in Airflow: Catching every sync with XCOM

Eliminate hanging sensors with new Fivetran Airflow provider release.

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How to manage data integration with hybrid cloud

How to manage data integration with hybrid cloud

Bi-directional data movement and low latency are key to effectively integrating data between on-prem and cloud for real-time analysis.

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Fivetran wins three major Partner of the Year awards

Fivetran wins three major Partner of the Year awards

Google, Snowflake and Databricks recognize us for exceptional cloud data integration technology.

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Celebrating Pride Month at Fivetran

Celebrating Pride Month at Fivetran

We’re proud to support the LGBTQIA+ community this Pride Month and beyond.

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Three ways to transform your data analyst processes

Three ways to transform your data analyst processes

Learn how Fivetran Transformations for dbt Core can help your data analyst teams find efficiencies and optimize data pipelines.

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Up close with Fivetran board member Julie Richardson

Up close with Fivetran board member Julie Richardson

Our newest board member speaks about the company’s explosive growth and the “infectious enthusiasm” of its founders.

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How to comply with data residency requirements with Fivetran

How to comply with data residency requirements with Fivetran

Learn key considerations in establishing data residency requirements.

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Data integration and the data hierarchy of needs

Data integration and the data hierarchy of needs

Data integration plays a foundational role in the progression to data and analytics mastery.

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History mode for databases has arrived

History mode for databases has arrived

Our new feature helps you implement Type 2 slowly changing dimensions for your historical database analytics with no coding needed.

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How data-driven strategies can reverse the Great Resignation

How data-driven strategies can reverse the Great Resignation

People analytics can help you understand employee pain points and take steps to retain top talent.

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In uncertain markets, businesses invest in data

In uncertain markets, businesses invest in data

Fivetran and our modern data stack partners are poised to thrive.

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Fivetran supports mental health and wellness with Thrive+

Fivetran supports mental health and wellness with Thrive+

The mission of the Thrive+ ERG is to create a safe and supportive space that’s inclusive of the neurodiverse and neurotypical people of Fivetran.

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Perform rapid analysis of your app platform data

Perform rapid analysis of your app platform data

With Fivetran’s new App Reporting data model, you can easily roll your Apple App Store and Google Play data into a unified schema for seamless reporting.

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Scalable data infrastructure in under an hour

Scalable data infrastructure in under an hour

In a new ebook and video, we show you how to rapidly launch infrastructure that can scale with your startup as it grows into an enterprise.

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Can ML be absorbed by the DBMS?

Can ML be absorbed by the DBMS?

When we think of the various people and teams making use of ML and DBMS, we can place them on a spectrum based on the composition of their work.

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High-volume replication for Oracle is here

High-volume replication for Oracle is here

With the launch of our High Volume Agent connectors for Oracle databases, you'll see faster setup times and easier access to all your data sources.

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Why the modern retailer needs a modern data stack

Why the modern retailer needs a modern data stack

A modern data stack, built on Fivetran and Google BigQuery, is fundamental to gaining the data visibility retailers need to deliver seamless personalized omnichannel experiences.

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Fast tracking your tech career from BDR to AE

Fast tracking your tech career from BDR to AE

Finding a company like Fivetran that invests in employee development and rewards hard work has been key to growing my career.

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How to set up Fivetran through Snowflake Partner Connect

How to set up Fivetran through Snowflake Partner Connect

Step-by-step instructions for setting up Fivetran data pipelines through Snowflake Partner Connect.

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Why your modern data stack needs data governance

Why your modern data stack needs data governance

Having a governance strategy gives you data control and visibility.

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Get real-time updates on your data pipelines with Fivetran webhooks

Get real-time updates on your data pipelines with Fivetran webhooks

With Fivetran webhooks, developers can use real-time messages to power user experiences, transform data, drive error alerting and more.

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New research: The high cost of stale ERP data

New research: The high cost of stale ERP data

Global research reveals that 77% of enterprises lack real-time access to ERP data, leading to poor business outcomes and lost revenue.

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Fireside chat with industry pioneers: Bob Muglia and Ali Ghodsi

Fireside chat with industry pioneers: Bob Muglia and Ali Ghodsi

Tech leaders debate why SQL is the lingua franca of data analysis, the unbundling and rebundling of software and emerging trends in data governance within the modern data stack space.

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The plight of CDOs: Beating the transformation deadline

The plight of CDOs: Beating the transformation deadline

Why turnover among chief data officers is so high and what can be done about it.

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Fivetran gives analysts a new way to transform data

Fivetran gives analysts a new way to transform data

With integrated scheduling and data lineage, Fivetran now enables data orchestration from a single platform with minimal configuration and code.

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Automated ELT: A force multiplier for one-person data teams

Automated ELT: A force multiplier for one-person data teams

To be effective, solo data analysts or engineers need to focus on refining algorithms and analyzing data, not building data pipelines.

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What is ETL?

What is ETL?

Data integration continues to evolve.

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I’m a woman in tech sales, and here’s why I love my job

I’m a woman in tech sales, and here’s why I love my job

A culture of diversity and professional growth, along with the support of strong female leaders, make Fivetran a great place to build your career.

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What is data replication and why is it important?

What is data replication and why is it important?

Your company needs data replication for analytics, better performance and disaster recovery.

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Switching to an annual plan can really pay off

Switching to an annual plan can really pay off

Don’t take our word for it – hear what our customers have to say.

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What is data governance?

What is data governance?

Use policies, processes, roles and technology to ensure data integrity, data quality and access control.

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The value of integrating varied HR systems

The value of integrating varied HR systems

Better HR analytics bring benefits to every business, but data integration must come first.

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CEO-ing with Google Apps Script

CEO-ing with Google Apps Script

I recently discovered Google Apps Script, and I've used it to solve a big problem I have as the CEO of a growing company: the avalanche of email assaulting my inbox.

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Three questions to ask in your SDR interview

Three questions to ask in your SDR interview

If you’re venturing into the tech sales space for the first time, make sure potential employers are positioned to offer you a great career.

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What wasting data engineering talent really costs you

What wasting data engineering talent really costs you

Data engineers spend almost half their time maintaining data pipelines. The total average cost? $520,000 per year, according to new research.

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Data governance builds business value

Data governance builds business value

Create value by moving from a compliance-driven to a value-driven mindset.

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Simplify SAP analytics using Google Cloud Cortex Framework and HVR

Simplify SAP analytics using Google Cloud Cortex Framework and HVR

Use enterprise solution HVR to tap into the power of Google Cloud Cortex Framework and turn SAP data into faster insights.

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