It's time to ditch point-to-point data integration
A case for using the data warehouse as a middleman for all point-to-point integration workflows.
Introducing the Fivetran Free Plan
Starting today, hundreds of existing Standard Select customers will automatically be migrated to the Fivetran Free Plan, and current pay-as-you-go customers will see an 11 percent price decrease.
New Lite connectors
Keep track of new releases for our Lite connectors with this regularly updated list.
10 data pipeline challenges your engineers will have to solve
When choosing to build or buy, consider whether the following challenges are worth the squeeze.
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New and upcoming connectors and data models
Keep track of new releases for our data connectors and data models for dbt with this regularly updated list.
How to load data from Salesforce to Redshift: A definitive guide
In this guide, you will learn about various methods to transfer your data from Salesforce to Redshift.
Introducing the Fivetran async provider in Airflow
A new Fivetran Airflow provider developed by Astronomer allows data engineers to run Fivetran data syncs more efficiently in Airflow 2.2+
Data pipeline vs. ETL: How are they connected?
“Data pipeline” and “extract, transform, load” (ETL) are common phrases encountered in just about every data integration. But what’s the difference?
How Fivetran’s female engineers grow their careers in India
Hear the stories of three Fivetranners who have established themselves as leaders on our tech teams in India’s competitive tech marketplace.
Evidence-based business
The point of evidence is to guide decisions, so transforming a business into being evidence-based has to start with leaders.
Data hygiene in ETL and reverse ETL
Good data hygiene means data is correct and easily used to draw insight — but how do you achieve it?
Building a scalable data stack: Three lessons from Backcountry
The outdoor gear retailer uses a modern data stack to overcome data silos, modernize legacy systems and improve customer experience.
Driving self-service analytics on the modern data stack
Fintech companies AJ Bell, OrderPay and Tide are blazing a path to better insights with a modern approach to data: self-service analytics.
The modern data warehouse: Benefits and migration strategies
Learn why migration will pay off — and how to make it easy.
Build vs. buy data pipeline: Four factors Autodesk considers
From cost-effectiveness to business value, here's what Autodesk prioritizes when deciding whether to buy or build data pipelines.
The eight best CDC tools of 2023
Change data capture identifies and captures data changes in source systems. Here are the best CDC tools.
What is a cloud data warehouse?
Data warehouses are centralized storage systems for structured data, used primarily for reporting, analytical processing and business intelligence.
The ultimate guide to using distributed databases
A distributed database can improve your data storage and analytics processes — as long as you know how to use it.
Data engineer vs. data scientist: What’s the difference and which should you hire?
Learn more about data engineers and data scientists, including their roles, tools and more.
Cloud Data Warehouse Benchmark
Our newest benchmark compares price, performance and differentiated features for Redshift, Snowflake, BigQuery, Databricks and Synapse.
What is data integration architecture? A complete guide
Learn why businesses need data integration architecture, how it's structured and five best practices for implementing it.
A framework for understanding and evaluating data product owners
Product owners enable data teams to meet your organization’s needs. Here's how to measure their efforts.
Five questions for MDSCon keynote speaker DJ Patil
What does it take to succeed in the world of data? We asked DJ Patil, renowned data scientist and keynote speaker at the 2023 Modern Data Stack Conference.
Fivetran and Atlan team up to power modern data governance
Joint customers can move faster with more visibility across their entire data stack, helping data teams collaborate better with increased trust in their data.
How to build a data pipeline
You'll need to understand the six key components of a data pipeline and overcome five important technical challenges.
Blend data pipelines into your app with co-branded Connect Cards
Help your customers feel comfortable opening their data to you with data pipelines that seem like part of your product.
What is a data lakehouse?
The data lakehouse is a promising new technology that combines aspects of data warehouses and data lakes.
The benefits of working with Fivetran solution architects
Learn how Fivetran solution architects support customers with implementing robust and scalable data platforms.
Five reasons to attend Modern Data Stack Conference 2023
Join us in San Francisco on April 4 and 5 as we bring back the Modern Data Stack Conference for another amazing year.
Orchestrate ELT with the Fivetran Prefect Collection
One pre-written line of code for each data source is all you need to effectively orchestrate automated data ingestion.
Power your database replication with a high-volume agent
Learn how Fivetran is addressing your high-volume database replication needs with our new high-volume agent connectors.
Analysis: Cloud growth drives automated data movement
IDC research shows that automated data movement enables organizations to improve insights and derive more value from cloud data warehouses and lakes.
Introducing the Fivetran Community
Ask and answer questions, learn from experts and collaborate with our community of data practitioners.
The modern data mindset is your key to unlocking data integration
Command and control your data with our new ultimate guide.
Database replication: Definition, types and setup
Database replication involves storing copies of a database in different locations. Learn how it works and how to get started.
Fivetran adds data process center in Japan for Google Cloud users
This expansion helps us improve our ability to provide a global, highly available service infrastructure for customers requiring locally delivered data pipelines.
An introduction to digital marketing analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.
Demystifying the transactional database
Transactional databases are essential to many apps and software. Learn more about them and their benefits with Fivetran.
What is data pipeline architecture? What you need to know
A data pipeline is a series of actions that combine data from multiple sources for analysis or visualization.
How to evaluate alignment for data team managers
Managers of data teams add value through alignment. Learn the essential criteria for evaluating the success of data team managers.
How real-time data movement boosts supply chain visibility
Manufacturers are transforming their supply chain with Fivetran's automated and scalable real-time data movement.
Why normalization is critical
The key to extract-load then transform (ELT) is that the data is landed in a normalized schema. Why? Correctness, flexibility and understandability.
Fivetran's new partner program and certification offering
Our newly expanded program rewards partners for their business, while providing new sales, enablement and support opportunities.
Three benefits of the modern marketing data stack
Organizations are improving the quality of their marketing analytics at less cost, which is translating into more overall marketing efficiency – all by adopting the modern data stack.
Fivetran’s 2022 global Partner Award winners
This year, we recognize our top ecosystem partners for their performance and impact in delivering demonstrable customer outcomes and business impact.
Fivetran is now a dbt Metrics Ready Partner
Integration between Fivetran and dbt Semantic Layer lets you enhance data models with rich metric definitions and derive value from data quicker and easier.
Four ways to write faster data models with Wizard for dbt Core™
Transforming your data is an essential part of ELT. The Fivetran Wizard for dbt Core™ and Google Cloud BigQuery can help.
Fivetran partners with Microsoft for the Intelligent Data Platform Partner Ecosystem
With Fivetran on Azure, enterprise customers can now implement fully automated, managed, no-code data pipelines for reliable and secure data delivery.
Enterprise data warehouses: Definition and guide
An enterprise data warehouse is critical to the long-term viability of your business.
NRR doesn't matter
What does this mean for those of us managing or trying to understand fast-growing companies?
What is a database schema? Types and uses in data integration
Understand database schemas, why they are needed for data integration and the types of schemas you can use.
Fivetran SAP AppConnect simplifies data integration to cloud
Fivetran SAP AppConnect enables enterprises to perform log-based change data capture despite common license restrictions for databases managed by SAP applications.
What is a database? Definition, types and examples
Databases are important for every organization. Learn more about what databases are and the different types available.
Introducing the new Fivetran API reference
Developers already love Fivetran’s docs. Our new API reference gives them even more to love.
Quick guide: Get maximum value from your Fivetran free trial
Use your free trial to fully understand what the product offers and how best to use it.
Automatically replicate formula field values from Salesforce
Learn how to use Fivetran Transformations for dbt Core* to automatically generate views in your destination of fresh, reliable formula field values from Salesforce.
Seven essential database schema best practices
Your database schema is the foundation for everything you do with data. Learn our essential best practices in our complete guide.
Data lakes vs. data warehouses
Successful analytics depends on choosing the right approach to storing your enterprise data.
Governing data movement with the Fivetran Metadata API
The Fivetran Metadata API allows you to track data “in flight” as it moves through Fivetran-managed pipelines — delivering complete visibility across systems, from source to destination.
What is data integration? Definition, benefits and more
Data integration is vital for businesses that want to improve their processes and customer experience. Learn more about how it can help your business.
Three ways analytics can accelerate your sales pipeline
Successful teams blend the art of sales with a data-driven pipeline strategy.
Maximize Amazon Ads ROI with a data-driven campaign strategy
Amazon Ads offers a tremendous opportunity to reach potential customers — especially when you use data to guide your campaigns.
Fivetran named in 2022 Gartner Magic Quadrant and Market Share Analysis reports
For the third year in a row, we were recognized for our "ability to execute" and "completeness of vision."
Survey: Lack of data automation inhibits AI maturity
Without automated data integration, broad trust in AI and the right expertise, organizations will struggle to mature their AI capabilities.
Gain real-time insights on SAP data with Fivetran & Snowflake
Stale data costs businesses in poor outcomes and decision-making. With Fivetran and Snowflake, it’s simple to gain real-time access to your SAP ERP data and maximize its value.
Empowering analysts with new data models for ad reporting
Our six new models are aggregated on the most common granularities for ad-related metrics, so marketing analysts can hit the ground running.
Survey: Enterprise data leaders see value in modern infrastructure
IT decision-makers offer insights into their modernization plans, which include automating data integration and adopting lakehouse technology.
How data teams can do more with fewer resources
New data tools and technologies can help your team get more done with less budget, headcount and risk.
Fivetran extends private networking to support Databricks
Fivetran Business Critical, our highest-security plan, can now send your data to Databricks while avoiding the public internet.
Thriving after a career change: From nursing to tech sales
Taking a non-traditional career path in tech sales can pay off. All you need is drive, determination and self-belief.
Must-have metrics for evaluating data professionals
Learn how to evaluate the efforts of your data engineers, analytics engineers and data analysts.
A new framework for evaluating data teams
Data teams can deliver informational and operational value. Learn what they are and why they matter.
The ultimate guide to ELT (Extract, Load and Transform)
Learn crucial information about ELT (Extract, Load and Transform) and understand how automated ELT is the future of data integration.
Data warehouse modeling: Star schema vs. OBT
Which data warehouse schema offers better performance? Let’s find out.
I took Redshift Serverless for a spin — here’s what I found
Today’s cloud data platforms have to be simple to use and provide an intuitive user experience while not sacrificing key features and functionality.
ETL vs. ELT: Choose the right approach for data integration
Learn about ETL and ELT so you can decide which method works for you.
Manage data pipelines at scale with the Fivetran REST API
Learn how the Fivetran REST API allows you to programmatically manage users, groups and connectors to scale data workflows and improve your overall security posture.
Iceberg in the modern data stack
The future of the modern data stack is tightly coupled to how data warehouses evolve — and that’s where Iceberg comes in.
Forbes exclusive: The $5.6 billion internet plumbers
Fivetran co-founders George Fraser and Taylor Brown became flush by piping data around the cloud.
Change data capture: Definition, benefits, and how to use it
Change data capture (CDC) allows you to move your data in real-time. Learn how to implement it with these top methods.
Six ways high-volume data replication reduces SAP data issues
A high-volume data replication solution makes it easy to gain real-time access and easily integrate your SAP ERP data so you can maximize its value.
How a modern data stack supports data maturity
Modern, cloud-based data infrastructure can serve as a bridge from the beginning of your data journey to the final stages of data maturity.
Five benefits of real-time data warehousing
Businesses aiming to deliver superior digital experiences, retain customers and innovate rapidly need to get value from data faster, which real-time data warehousing enables.
Three trends shaping the modern data stack
Fivetran CEO George Fraser, Databricks CEO Ali Ghodsi and dbt Labs CEO Tristan Handy discuss what's next for the technologies powering data analytics and engineering.
Closing the gender gap in tech sales
How we strive to create the best experience for the women we support and promote at Fivetran.
Data challenges: From mainframes to the modern data stack
The sheer quantity and diversity of data sources make today’s landscape strikingly different — which requires a new set of tools.
Build vs. buy data pipelines: Costs to consider
A few simple calculations illustrate why it's ill-advised to build your own data pipeline.
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Unlock fast, log-free database replication
With Fivetran’s teleport sync, you can quickly replicate database changes with just a read-only user.
If you’re not an engineer, sales is a gateway into tech
Numerous careers that exist in tech don’t require coding skills. Working as an SDR is a way to tap into many of them.
How to solve your biggest SAP ERP data integration challenges
Stop struggling with SAP ERP data integration issues and easily connect and access your data in real-time using high-volume data replication.
Orchestrating ELT in Airflow: Catching every sync with XCOM
Eliminate hanging sensors with new Fivetran Airflow provider release.
How to manage data integration with hybrid cloud
Bi-directional data movement and low latency are key to effectively integrating data between on-prem and cloud for real-time analysis.
Fivetran wins three major Partner of the Year awards
Google, Snowflake and Databricks recognize us for exceptional cloud data integration technology.
Celebrating Pride Month at Fivetran
We’re proud to support the LGBTQIA+ community this Pride Month and beyond.
Three ways to transform your data analyst processes
Learn how Fivetran Transformations for dbt Core can help your data analyst teams find efficiencies and optimize data pipelines.
Up close with Fivetran board member Julie Richardson
Our newest board member speaks about the company’s explosive growth and the “infectious enthusiasm” of its founders.
How to comply with data residency requirements with Fivetran
Learn key considerations in establishing data residency requirements.
Data integration and the data hierarchy of needs
Data integration plays a foundational role in the progression to data and analytics mastery.
History mode for databases has arrived
Our new feature helps you implement Type 2 slowly changing dimensions for your historical database analytics with no coding needed.
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How data-driven strategies can reverse the Great Resignation
People analytics can help you understand employee pain points and take steps to retain top talent.
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