
Manage data pipelines at scale with the Fivetran REST API
Learn how the Fivetran REST API allows you to programmatically manage users, groups and connectors to scale data workflows and improve your overall security posture.

Iceberg in the modern data stack
The future of the modern data stack is tightly coupled to how data warehouses evolve — and that’s where Iceberg comes in.

Forbes exclusive: The $5.6 billion internet plumbers
Fivetran co-founders George Fraser and Taylor Brown became flush by piping data around the cloud.

Six ways high-volume data replication reduces SAP data issues
A high-volume data replication solution makes it easy to gain real-time access and easily integrate your SAP ERP data so you can maximize its value.

How a modern data stack supports data maturity
Modern, cloud-based data infrastructure can serve as a bridge from the beginning of your data journey to the final stages of data maturity.

Five benefits of real-time data warehousing
Businesses aiming to deliver superior digital experiences, retain customers and innovate rapidly need to get value from data faster, which real-time data warehousing enables.

New and upcoming connectors and data models
Keep track of new releases for our data connectors and data models for dbt with this regularly-updated list.

Three trends shaping the modern data stack
Fivetran CEO George Fraser, Databricks CEO Ali Ghodsi and dbt Labs CEO Tristan Handy discuss what's next for the technologies powering data analytics and engineering.

Closing the gender gap in tech sales
How we strive to create the best experience for the women we support and promote at Fivetran.

Data challenges: From mainframes to the modern data stack
The sheer quantity and diversity of data sources make today’s landscape strikingly different — which requires a new set of tools.

Build vs. buy data pipelines: Costs to consider
A few simple calculations illustrate why it's ill-advised to build your own data pipeline.
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Unlock fast, log-free database replication
With Fivetran’s teleport sync, you can quickly replicate database changes with just a read-only user.

If you’re not an engineer, sales is a gateway into tech
Numerous careers that exist in tech don’t require coding skills. Working as an SDR is a way to tap into many of them.

How to solve your biggest SAP ERP data integration challenges
Stop struggling with SAP ERP data integration issues and easily connect and access your data in real-time using high-volume data replication.

Orchestrating ELT in Airflow: Catching every sync with XCOM
Eliminate hanging sensors with new Fivetran Airflow provider release.

How to manage data integration with hybrid cloud
Bi-directional data movement and low latency are key to effectively integrating data between on-prem and cloud for real-time analysis.

Fivetran wins three major Partner of the Year awards
Google, Snowflake and Databricks recognize us for exceptional cloud data integration technology.

Celebrating Pride Month at Fivetran
We’re proud to support the LGBTQIA+ community this Pride Month and beyond.

Three ways to transform your data analyst processes
Learn how Fivetran Transformations for dbt Core can help your data analyst teams find efficiencies and optimize data pipelines.

Up close with Fivetran board member Julie Richardson
Our newest board member speaks about the company’s explosive growth and the “infectious enthusiasm” of its founders.

How to comply with data residency requirements with Fivetran
Learn key considerations in establishing data residency requirements.

Data integration and the data hierarchy of needs
Data integration plays a foundational role in the progression to data and analytics mastery.

History mode for databases has arrived
Our new feature helps you implement Type 2 slowly changing dimensions for your historical database analytics with no coding needed.
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How data-driven strategies can reverse the Great Resignation
People analytics can help you understand employee pain points and take steps to retain top talent.

In uncertain markets, businesses invest in data
Fivetran and our modern data stack partners are poised to thrive.

Fivetran supports mental health and wellness with Thrive+
The mission of the Thrive+ ERG is to create a safe and supportive space that’s inclusive of the neurodiverse and neurotypical people of Fivetran.

Perform rapid analysis of your app platform data
With Fivetran’s new App Reporting data model, you can easily roll your Apple App Store and Google Play data into a unified schema for seamless reporting.

What is a database schema? Types and uses in data integration
Database schemas help with data integration and database optimization to drive better analysis and faster results.

Scalable data infrastructure in under an hour
In a new ebook and video, we show you how to rapidly launch infrastructure that can scale with your startup as it grows into an enterprise.

Can ML be absorbed by the DBMS?
When we think of the various people and teams making use of ML and DBMS, we can place them on a spectrum based on the composition of their work.

High-volume replication for Oracle is here
With the launch of our High Volume Agent connectors for Oracle databases, you'll see faster setup times and easier access to all your data sources.

Why the modern retailer needs a modern data stack
A modern data stack, built on Fivetran and Google BigQuery, is fundamental to gaining the data visibility retailers need to deliver seamless personalized omnichannel experiences.

Fast tracking your tech career from BDR to AE
Finding a company like Fivetran that invests in employee development and rewards hard work has been key to growing my career.

How to set up Fivetran through Snowflake Partner Connect
Step-by-step instructions for setting up Fivetran data pipelines through Snowflake Partner Connect.

Why your modern data stack needs data governance
Having a governance strategy gives you data control and visibility.

Get real-time updates on your data pipelines with Fivetran webhooks
With Fivetran webhooks, developers can use real-time messages to power user experiences, transform data, drive error alerting and more.

New research: The high cost of stale ERP data
Global research reveals that 77% of enterprises lack real-time access to ERP data, leading to poor business outcomes and lost revenue.

Change data capture: What it is and how to use it
Change data capture helps you make faster and more accurate decisions with real-time data movement.

Fireside chat with industry pioneers: Bob Muglia and Ali Ghodsi
Tech leaders debate why SQL is the lingua franca of data analysis, the unbundling and rebundling of software and emerging trends in data governance within the modern data stack space.

The plight of CDOs: Beating the transformation deadline
Why turnover among chief data officers is so high and what can be done about it.

Fivetran gives analysts a new way to transform data
With integrated scheduling and data lineage, Fivetran now enables data orchestration from a single platform with minimal configuration and code.

Automated ELT: A force multiplier for one-person data teams
To be effective, solo data analysts or engineers need to focus on refining algorithms and analyzing data, not building data pipelines.

I’m a woman in tech sales, and here’s why I love my job
A culture of diversity and professional growth, along with the support of strong female leaders, make Fivetran a great place to build your career.

What is data replication and why is it important?
Your company needs data replication for analytics, better performance and disaster recovery.

Switching to an annual plan can really pay off
Don’t take our word for it – hear what our customers have to say.

What is data governance?
Use policies, processes, roles and technology to ensure data integrity, data quality and access control.

The value of integrating varied HR systems
Better HR analytics bring benefits to every business, but data integration must come first.

CEO-ing with Google Apps Script
I recently discovered Google Apps Script, and I've used it to solve a big problem I have as the CEO of a growing company: the avalanche of email assaulting my inbox.

Three questions to ask in your SDR interview
If you’re venturing into the tech sales space for the first time, make sure potential employers are positioned to offer you a great career.
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What wasting data engineering talent really costs you
Data engineers spend almost half their time maintaining data pipelines. The total average cost? $520,000 per year, according to new research.

What is ELT?
Extract, load and transform, or ELT, is a data integration process that moves data directly from source to destination for analysts to transform as needed.

Automatically sync formula field values from Salesforce
Learn how to use Fivetran’s transformation package for dbt Core* to automatically generate views in your destination of fresh, reliable formula field values from Salesforce.

Data governance builds business value
Create value by moving from a compliance-driven to a value-driven mindset.

Simplify SAP analytics using Google Cloud Cortex Framework and HVR
Use enterprise solution HVR to tap into the power of Google Cloud Cortex Framework and turn SAP data into faster insights.

What is a data pipeline?
A data pipeline is a series of actions that combine data from multiple sources for analysis or visualization.

Connect to your customers’ data using a Connect Card link
Securely onboard data from your customers in six quick steps, without ever touching their login credentials.
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The real way to get more women into tech
For Women’s History Month, let’s make history by increasing female participation in our industry.

Uncovering the future of the modern data stack
A modern data stack frees people to focus on what they do best — no matter which team they work on.

What is HR analytics and why do you need it?
You can use people data to drive success in hiring, retention, total rewards and employee satisfaction.

Why your customer success strategy needs a data strategy
Three best practices will help you anticipate customer needs at every step of the journey and boost customer success.

Reliable data replication in the face of schema drift
Use these techniques to ensure that data replication remains robust, even as schemas change.

Cookies are out, conversions APIs are in
You can improve ROI on social media ads even as regulations and technologies change.

Fivetran makes big strides in India
With 100+ staff and dedicated in-country GCP and AWS data centers, Fivetran is growing rapidly in the country.

How to build data platforms using the modern data stack
Data consultancy Untitled Firm uses Powered by Fivetran to effortlessly connect to its customer data and create powerful analytics applications.

A visual guide to transformations: The Salesforce data model
Analysis-ready data models are built using sequences of transformations. Here's how we create our data model for Salesforce.

Trends that will dominate analytics & BI in 2022
Fully managed ELT, DataOps and other trends will change the way we use data this year.

Can SQL be a library language?
The time has come for the open-source software revolution to reach SQL.

Fivetran now available in Microsoft Azure Marketplace
Microsoft customers can discover, transact and deploy Fivetran’s fully managed and automated data pipelines in Azure and more.

Why Fivetran is a great place to work
Eleven awards, the launch of the Fivetran Parents ERG and more made 2021 a year to remember.

What is a data lake?
Data lakes serve as central destinations for business data and offer users a platform to guide business decisions.

What is data transformation?
Learn why data transformation is essential to data modeling and bringing your organization to the forefront of data literacy.

New Fivetran pricing delivers greater accessibility to customers
Unlimited resyncs, moving from credits to dollars, new pricing plan, and more.

Terraform and the modern data stack as code
Create and maintain dev, test and prod modern data stack deployments with Fivetran’s Terraform provider.

Best of 2021: Fivetran’s year in review
Dozens of new connectors, partner integrations, security and compliance enhancements — and the Fivetran data models you love.

Protecting sensitive data across every Fivetran connector
Column masking for PII and other sensitive data is now universally available — including for SaaS apps, files, events and more.

Simplify brand awareness analysis with Fivetran data models
Easily combine engagement metrics from Facebook, Instagram, Twitter and LinkedIn.

New levels of automation for your data transformation
New Fivetran features help data teams jointly orchestrate Fivetran connectors and transformations using dbt Labs’ open-sourced dbt Core*.

What all successful mergers share: Modern data integration
In today’s M&A environment, success requires integrating data stacks and business systems as quickly and seamlessly as possible.

What is data integration?
Learn how data integration is the key to a mature analytics practice and more.

How to gain faster insights from your Shopify and Klaviyo data
Use our data models to easily combine Shopify and Klaviyo data into analytics-ready models and create rich, granular customer personas.

The Prefect way to automate your data pipelines with Fivetran
Dataflow automation platform Prefect brings Fivetran connectors to its open-source orchestration project.

Leverage the power of Fivetran Business Critical on Microsoft Azure
Enterprises using Microsoft Azure can now deliver secure, automated data pipelines while boosting compliance with privacy and industry mandates.

The data integration revolution: A solution architect’s perspective
Life for data professionals keeps getting better — and more interesting.

Launch Fivetran through Databricks Partner Connect
You can now set up Fivetran data pipelines via Databricks Partner Connect. Here’s how.

New report: Enterprises should avoid DIY pipelines
A recent survey from Wakefield Research finds that when enterprises build their own data pipelines, decision-making and revenue suffer.

Ten database schema best practices
Follow these tips to ensure that your database schema delivers maximum utility for data warehouse users, data analysts and data scientists.

Eleven database schema mistakes to avoid
A good database schema is indispensable for making data warehouses work. Get it wrong, and you’ll be in a world of hurt.

Supporting employee philanthropy at Fivetran
When Fivetranners are moved to give back — to their own communities or the global community — Fivetran helps increase their impact.

How to change minds when data alone isn't enough
A leading researcher explains how emotion, intuition and storytelling can be more powerful than data.

The future of Fivetran and HVR
Our priority is improving the experience of every customer — without compromising the features you rely on.

Data egress cost analysis
Understand the impact of data transfer and egress costs across Microsoft Azure, Amazon Web Services and Google Cloud Platform.

Ensuring that Fivetran parents have a voice
A new employee resource group helps parents and guardians feel comfortable asking for what they need.

How Fivetran uses the Looker API
The Looker API allows you to programmatically manage your Looker environment. Learn how to do it here!

Managed ELT over DIY: How to maximize the value of enterprise data
Managed data integration is the best way for enterprises to get maximum value from their data — and their data engineering teams.

An introduction to digital marketing analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.

Enterprise data warehouses: Definition and guide
An enterprise data warehouse is critical to the long-term viability of your business.

Unlocking 360-degree customer data for retailer johnnie-O
Here's how to build an enterprise-class retail customer data warehouse.

Fivetran in 2022 and beyond
Our VP of Product previews the next stage in the evolution of Fivetran.
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