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Can ML be absorbed by the DBMS?

Can ML be absorbed by the DBMS?

When we think of the various people and teams making use of ML and DBMS, we can place them on a spectrum based on the composition of their work.

Can ML be absorbed by the DBMS?

Can ML be absorbed by the DBMS?

When we think of the various people and teams making use of ML and DBMS, we can place them on a spectrum based on the composition of their work.

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High volume replication for Oracle and SQL Server is here

High volume replication for Oracle and SQL Server is here

With the launch of our High Volume Agent connectors for Oracle and SQL Server databases, you'll see faster setup times and easier access to all your data sources.

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Why the modern retailer needs a modern data stack

Why the modern retailer needs a modern data stack

A modern data stack, built on Fivetran and Google BigQuery, is fundamental to gaining the data visibility retailers need to deliver seamless personalized omnichannel experiences.

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New and upcoming connectors and data models

New and upcoming connectors and data models

Keep track of new releases for our data connectors and data models for dbt with this regularly-updated list.

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Fast tracking your tech career from BDR to AE

Fast tracking your tech career from BDR to AE

Finding a company like Fivetran that invests in employee development and rewards hard work has been key to growing my career.

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How to set up Fivetran through Snowflake Partner Connect

How to set up Fivetran through Snowflake Partner Connect

Step-by-step instructions for setting up Fivetran data pipelines through Snowflake Partner Connect.

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Why your modern data stack needs data governance

Why your modern data stack needs data governance

Having a governance strategy gives you data control and visibility.

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Get real-time updates on your data pipelines with Fivetran webhooks

Get real-time updates on your data pipelines with Fivetran webhooks

With Fivetran webhooks, developers can use real-time messages to power user experiences, transform data, drive error alerting and more.

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New research: The high cost of stale ERP data

New research: The high cost of stale ERP data

Global research reveals that 77% of enterprises lack real-time access to ERP data, leading to poor business outcomes and lost revenue.

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Change data capture: What it is and how to use it

Change data capture: What it is and how to use it

Change data capture helps you make faster and more accurate decisions with real-time data movement.

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Fireside chat with industry pioneers: Bob Muglia and Ali Ghodsi

Fireside chat with industry pioneers: Bob Muglia and Ali Ghodsi

Tech leaders debate why SQL is the lingua franca of data analysis, the unbundling and rebundling of software and emerging trends in data governance within the modern data stack space.

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The plight of CDOs: Beating the transformation deadline

The plight of CDOs: Beating the transformation deadline

Why turnover among chief data officers is so high and what can be done about it.

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Fivetran gives analysts a new way to transform data

Fivetran gives analysts a new way to transform data

With integrated scheduling and data lineage, Fivetran now enables data orchestration from a single platform with minimal configuration and code.

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Automated ELT: A force multiplier for one-person data teams

Automated ELT: A force multiplier for one-person data teams

To be effective, solo data analysts or engineers need to focus on refining algorithms and analyzing data, not building data pipelines.

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What is ETL?

What is ETL?

Data integration continues to evolve.

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I’m a woman in tech sales, and here’s why I love my job

I’m a woman in tech sales, and here’s why I love my job

A culture of diversity and professional growth, along with the support of strong female leaders, make Fivetran a great place to build your career.

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What is data replication and why is it important?

What is data replication and why is it important?

Your company needs data replication for analytics, better performance and disaster recovery.

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Switching to an annual plan can really pay off

Switching to an annual plan can really pay off

Don’t take our word for it – hear what our customers have to say.

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What is data governance?

What is data governance?

Use policies, processes, roles and technology to ensure data integrity, data quality and access control.

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The value of integrating varied HR systems

The value of integrating varied HR systems

Better HR analytics bring benefits to every business, but data integration must come first.

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CEO-ing with Google Apps Script

CEO-ing with Google Apps Script

I recently discovered Google Apps Script, and I've used it to solve a big problem I have as the CEO of a growing company: the avalanche of email assaulting my inbox.

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Three questions to ask in your SDR interview

Three questions to ask in your SDR interview

If you’re venturing into the tech sales space for the first time, make sure potential employers are positioned to offer you a great career.

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What wasting data engineering talent really costs you

What wasting data engineering talent really costs you

Data engineers spend almost half their time maintaining data pipelines. The total average cost? $520,000 per year, according to new research.

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What is ELT?

What is ELT?

Extract, load and transform, or ELT, is a data integration process that moves data directly from source to destination for analysts to transform as needed.

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Automatically sync formula field values to Salesforce

Automatically sync formula field values to Salesforce

Learn how to use Fivetran’s transformation package for dbt Core* to automatically generate views in your destination of fresh, reliable Formula Field values from Salesforce.

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Data governance builds business value

Data governance builds business value

Create value by moving from a compliance-driven to a value-driven mindset.

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Simplify SAP analytics using Google Cloud Cortex Framework and HVR

Simplify SAP analytics using Google Cloud Cortex Framework and HVR

Use enterprise solution HVR to tap into the power of Google Cloud Cortex Framework and turn SAP data into faster insights.

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 What is a data pipeline?

What is a data pipeline?

A data pipeline is a series of actions that combine data from multiple sources for analysis or visualization.

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Connect to your customers’ data using a Connect Card link

Connect to your customers’ data using a Connect Card link

Securely onboard data from your customers in six quick steps, without ever touching their login credentials.

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The real way to get more women into tech

The real way to get more women into tech

For Women’s History Month, let’s make history by increasing female participation in our industry.

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Uncovering the future of the modern data stack

Uncovering the future of the modern data stack

A modern data stack frees people to focus on what they do best — no matter which team they work on.

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What is HR analytics and why do you need it?

What is HR analytics and why do you need it?

You can use people data to drive success in hiring, retention, total rewards and employee satisfaction.

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Why your customer success strategy needs a data strategy

Why your customer success strategy needs a data strategy

Three best practices will help you anticipate customer needs at every step of the journey and boost customer success.

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Reliable data replication in the face of schema drift

Reliable data replication in the face of schema drift

Use these techniques to ensure that data replication remains robust, even as schemas change.

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Cookies are out, conversions APIs are in

Cookies are out, conversions APIs are in

You can improve ROI on social media ads even as regulations and technologies change.

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Fivetran makes big strides in India

Fivetran makes big strides in India

With 100+ staff and dedicated in-country GCP and AWS data centers, Fivetran is growing rapidly in the country.

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How to build data platforms using the modern data stack

How to build data platforms using the modern data stack

Data consultancy Untitled Firm uses Powered by Fivetran to effortlessly connect to its customer data and create powerful analytics applications.

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A visual guide to transformations: The Salesforce data model

A visual guide to transformations: The Salesforce data model

Analysis-ready data models are built using sequences of transformations. Here's how we create our data model for Salesforce.

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Trends that will dominate analytics & BI in 2022

Trends that will dominate analytics & BI in 2022

Fully managed ELT, DataOps and other trends will change the way we use data this year.

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Can SQL be a library language?

Can SQL be a library language?

The time has come for the open-source software revolution to reach SQL.

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What is a data mart?

What is a data mart?

Data marts are miniature, specialized data warehouses.

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Fivetran now available in Microsoft Azure Marketplace

Fivetran now available in Microsoft Azure Marketplace

Microsoft customers can discover, transact and deploy Fivetran’s fully managed and automated data pipelines in Azure and more.

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Why Fivetran is a great place to work

Why Fivetran is a great place to work

Eleven awards, the launch of the Fivetran Parents ERG and more made 2021 a year to remember.

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What is a data lake?

What is a data lake?

Data lakes serve as central destinations for business data and offer users a platform to guide business decisions.

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What is data transformation?

What is data transformation?

Learn why data transformation is essential to data modeling and bringing your organization to the forefront of data literacy.

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New Fivetran pricing delivers greater accessibility to customers

New Fivetran pricing delivers greater accessibility to customers

Unlimited resyncs, moving from credits to dollars, new pricing plan, and more.

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Terraform and the modern data stack as code

Terraform and the modern data stack as code

Create and maintain dev, test and prod modern data stack deployments with Fivetran’s Terraform provider.

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Best of 2021: Fivetran’s year in review

Best of 2021: Fivetran’s year in review

Dozens of new connectors, partner integrations, security and compliance enhancements — and the Fivetran data models you love.

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Protecting sensitive data across every Fivetran connector

Protecting sensitive data across every Fivetran connector

Column masking for PII and other sensitive data is now universally available — including for SaaS apps, files, events and more.

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Simplify brand awareness analysis with Fivetran data models

Simplify brand awareness analysis with Fivetran data models

Easily combine engagement metrics from Facebook, Instagram, Twitter and LinkedIn.

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New levels of automation for your data transformation

New levels of automation for your data transformation

New Fivetran features help data teams jointly orchestrate Fivetran connectors and transformations using dbt Labs’ open-sourced dbt Core*.

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What all successful mergers share: Modern data integration

What all successful mergers share: Modern data integration

In today’s M&A environment, success requires integrating data stacks and business systems as quickly and seamlessly as possible.

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What is data integration?

What is data integration?

Learn how data integration is the key to a mature analytics practice and more.

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How to gain faster insights from your Shopify and Klaviyo data

How to gain faster insights from your Shopify and Klaviyo data

Use our data models to easily combine Shopify and Klaviyo data into analytics-ready models and create rich, granular customer personas.

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The Prefect way to automate your data pipelines with Fivetran

The Prefect way to automate your data pipelines with Fivetran

Dataflow automation platform Prefect brings Fivetran connectors to its open-source orchestration project.

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Leverage the power of Fivetran Business Critical on Microsoft Azure

Leverage the power of Fivetran Business Critical on Microsoft Azure

Enterprises using Microsoft Azure can now deliver secure, automated data pipelines while boosting compliance with privacy and industry mandates.

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The data integration revolution: A solution architect’s perspective

The data integration revolution: A solution architect’s perspective

Life for data professionals keeps getting better — and more interesting.

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Launch Fivetran through Databricks Partner Connect

Launch Fivetran through Databricks Partner Connect

You can now set up Fivetran data pipelines via Databricks Partner Connect. Here’s how.

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New report: Enterprises should avoid DIY pipelines

New report: Enterprises should avoid DIY pipelines

A recent survey from Wakefield Research finds that when enterprises build their own data pipelines, decision-making and revenue suffer.

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Ten database schema best practices

Ten database schema best practices

Follow these tips to ensure that your database schema delivers maximum utility for data warehouse users, data analysts and data scientists.

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Eleven database schema mistakes to avoid

Eleven database schema mistakes to avoid

A good database schema is indispensable for making data warehouses work. Get it wrong, and you’ll be in a world of hurt.

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Supporting employee philanthropy at Fivetran

Supporting employee philanthropy at Fivetran

When Fivetranners are moved to give back — to their own communities or the global community — Fivetran helps increase their impact.

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How to change minds when data alone isn't enough

How to change minds when data alone isn't enough

A leading researcher explains how emotion, intuition and storytelling can be more powerful than data.

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The future of Fivetran and HVR

The future of Fivetran and HVR

Our priority is improving the experience of every customer — without compromising the features you rely on.

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Data egress cost analysis

Data egress cost analysis

Understand the impact of data transfer and egress costs across Microsoft Azure, Amazon Web Services and Google Cloud Platform.

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Ensuring that Fivetran parents have a voice

Ensuring that Fivetran parents have a voice

A new employee resource group helps parents and guardians feel comfortable asking for what they need.

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How Fivetran uses the Looker API

How Fivetran uses the Looker API

The Looker API allows you to programmatically manage your Looker environment. Learn how to do it here!

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Managed ELT over DIY: How to maximize the value of enterprise data

Managed ELT over DIY: How to maximize the value of enterprise data

Managed data integration is the best way for enterprises to get maximum value from their data — and their data engineering teams.

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An introduction to digital marketing analytics

An introduction to digital marketing analytics

What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.

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Enterprise data warehouses: Definition and guide

Enterprise data warehouses: Definition and guide

An enterprise data warehouse is critical to the long-term viability of your business.

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Unlocking 360-degree customer data for retailer johnnie-O

Unlocking 360-degree customer data for retailer johnnie-O

Here's how to build an enterprise-class retail customer data warehouse.

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Fivetran in 2022 and beyond

Fivetran in 2022 and beyond

Our VP of Product previews the next stage in the evolution of Fivetran.

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Fivetran integrations highlighted at Google Cloud Next '21

Fivetran integrations highlighted at Google Cloud Next '21

Fivetran integrates seamlessly with multiple Google Cloud services, and the addition of HVR technology will improve the experience.

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Imagining the future of analytics and the modern data stack

Imagining the future of analytics and the modern data stack

Three tech leaders discuss the future of analytics and data architecture — and how to get the most value from them.

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Data lakes vs. data warehouses

Data lakes vs. data warehouses

Successful analytics depends on choosing the right approach to storing your enterprise data.

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What is the modern data stack?

What is the modern data stack?

A radically new approach to data integration saves engineering time, allowing engineers and analysts to pursue higher-value activities.

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ETL vs. ELT: Choose the right approach for data integration

ETL vs. ELT: Choose the right approach for data integration

Learn about ETL and ELT so you can decide which method works for you.

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It’s official: Fivetran and HVR are now one

It’s official: Fivetran and HVR are now one

Fivetran has closed its acquisition of HVR. CEOs George Fraser and Anthony Brooks-Williams explain how it happened and what it means for customers.

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Fivetran goes multi-cloud with Business Critical plan

Fivetran goes multi-cloud with Business Critical plan

Run Fivetran on different clouds to gain flexibility and control while reducing costs.

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Announcing the winners of the 2021 Modern Data Stack Awards

Announcing the winners of the 2021 Modern Data Stack Awards

We're celebrating the data professionals who are transforming their businesses and communities, one data-driven decision at a time.

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Fivetran now deploys on Microsoft Azure

Fivetran now deploys on Microsoft Azure

Our joint customers can remain within Azure for all their cloud services, facilitating compliance and minimizing data movement costs.

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Modern Data Stack Conference 2021: Don’t miss these sessions

Modern Data Stack Conference 2021: Don’t miss these sessions

You should attend every single session at this year’s conference — but if life forces you to make cruel choices, consider these first.

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How to build an effective enterprise data catalog

How to build an effective enterprise data catalog

Learn how you can keep track of all your organization’s data assets.

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And the winners of the 2021 Fivetran Partner Awards are ...

And the winners of the 2021 Fivetran Partner Awards are ...

At Fivetran, our partners are essential to our success. We launched our inaugural Partner Awards to show them the love they deserve.

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Fivetran agrees to acquire HVR, raises Series D

Fivetran agrees to acquire HVR, raises Series D

Fivetran plans to acquire HVR, the leader in enterprise database replication, and raises $565 million in Series D funding.

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Product managers! Join us at #mdscon 2021

Product managers! Join us at #mdscon 2021

This year's Modern Data Stack Conference features speakers and sessions for data professionals of all kinds.

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Fivetran achieves PCI DSS Level I validation

Fivetran achieves PCI DSS Level I validation

Ecommerce customers can now connect Fivetran to PCI-validated data sources and transmit cardholder data to a PCI-validated destination.

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Fivetran, SOC2 Type 2 and you

Fivetran, SOC2 Type 2 and you

An in-depth discussion of Fivetran’s SOC 2 Type 2 compliance and Powered By Fivetran (PBF).

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Team leads! Join us at #mdscon 2021

Team leads! Join us at #mdscon 2021

This year's Modern Data Stack Conference features speakers and sessions for data professionals of all kinds.

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Introducing the Fivetran Terraform provider

Introducing the Fivetran Terraform provider

Integrate Fivetran into your infrastructure-as-code development.

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Announcing the first Fivetran SDK

Announcing the first Fivetran SDK

Our new software-development tools offer improved usability over the REST API for developers in Go.

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Applying the scientific method to improve business intelligence

Applying the scientific method to improve business intelligence

The scientific method is a proven route to successful, tested and verified improvement. Here’s how to combine it with BI.

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Data analysts! Join us at #mdscon 2021

Data analysts! Join us at #mdscon 2021

This year's conference features speakers and sessions for data professionals of all kinds.

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Fivetran AWS customers can now manage credential encryption

Fivetran AWS customers can now manage credential encryption

With customer-managed keys, Fivetran Business Critical users running AWS gain full control over credential encryption.

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Build your own agenda for the Modern Data Stack Conference

Build your own agenda for the Modern Data Stack Conference

With a quick scroll and a few clicks, you can cue up the speakers and sessions you’re most excited about.

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How to (re)use dbt: Guiding rapid MDS deployments

How to (re)use dbt: Guiding rapid MDS deployments

Learn how off-the-shelf, open-source dbt packages make data modeling frictionless.

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Data engineers and data architects! Join us at #mdscon 2021

Data engineers and data architects! Join us at #mdscon 2021

This year's Modern Data Stack Conference features speakers and sessions for data professionals of all kinds.

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Fivetran adds private networking support for AWS customers

Fivetran adds private networking support for AWS customers

Fivetran Business Critical secures data traffic with AWS PrivateLink.

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Understanding the differences between OLTP and OLAP

Understanding the differences between OLTP and OLAP

In the data analytics world, OLTP systems generate source data and OLAP systems analyze it.

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PostgreSQL vs. MySQL: what you need to know

PostgreSQL vs. MySQL: what you need to know

Here’s how to choose the right relational database for your next project.

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