Make data more accessible to drive better business outcomes
Turn your data warehouse into the engine for AI, decision-making, and growth — with reverse ETL pipelines delivering enriched datasets and self-service audiences directly into the tools your teams use daily.
Turn enriched, transformed data into action — effortlessly
200+ pre-built, automated reverse ETL destinations that activate data while decreasing manual work
Self-service, AI-powered data enrichment features make data more accessible and increase efficiency
Insights are delivered directly into the tools where teams make decisions to increase growth
Trusted by data-driven leaders
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What is reverse ETL (rETL)?
Reverse ETL is the process of syncing transformed, enriched data from your data warehouse or lake back into the business applications your team uses every day — CRMs, marketing platforms, support systems, and more. In those applications, the data can be activated for operational or analytical purposes.
What is data activation?
Data activation is the process of using data made available by reverse ETL pipelines to achieve AI, analytical, or operational data-driven success.
- No manual code or API calls
- Fully observable from end-to-end
- Data updates regularly without manual intervention
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Audience Hub enables self-service audience creation to personalize any marketing effort
Enable marketing teams to build target audiences without SQL knowledge.
- Build audiences right in your warehouse, removing the risk of siloed, ungoverned data copies
- Govern control over who has access to what data, ensuring data trust and security
- Manage audience creation, testing, and optimizations from a single platform without additional resources
- Use AI to enrich audience creation, reducing time to more personalized outreach
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Easily transform and enrich your data to drive more results
Get the data you need to activate AI and drive measurable business outcomes.
- AI Columns: Dynamically generate new fields to enhance your datasets using LLMs like ChatGPT (OpenAI), Claude (Anthropic), and Gemini (Google).
- Datasets: Anyone can model and transform data into the views they need, regardless of their technical skill.
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Activate data into your most used applications
Turn your siloed data into business impact
Break down your data silos and achieve your data-driven goals.
Deliver curated, governed data from the warehouse to ML platforms for model training and deployment.
Provide sales teams with real-time customer insights in their CRM to improve lead scoring, prioritization, and conversion rates.
Empower customer success teams with a holistic view of the customer journey to proactively address issues and improve retention.
Automate business processes by syncing data between the data warehouse and operational systems, such as ERP and supply chain management tools.
Enable real-time dashboards and reporting by streaming data from any data system to the data warehouse and then to BI tools.
Sync customer data from the data warehouse to marketing platforms to deliver targeted campaigns and personalized experiences.
Analyze user behavior and product usage data to inform product development decisions.
Our approach is performant, customizable, and secure
Centralized data
Seamlessly move data from any source, through your data warehouse, and into every business application.
Simplified data stack
Consolidate your data infrastructure with a single, fully managed platform for data movement and activation that fits into your stack, reducing complexity and overhead.
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Increased efficiency
Automate data pipelines and eliminate manual data wrangling, freeing up your team to focus on strategic initiatives.
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Improved data governance
Ensure data consistency and security across your organization with robust governance and control for your entire pipeline.
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Expanded connectivity
Access a vast library of 700+ pre-built connections and 200+ pre-built activations for all of your data needs.
Real-time insights
Enable real-time data synchronization for all of your key decision makers and workflows.
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“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”
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“Fivetran has changed how quickly we can personalize campaigns, test new ideas, and support the AI initiatives we’re investing in. We’re moving faster and making decisions with more confidence because the data is always there when we need it.”
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