Raiffeisen Bank International uses real-time data to win more customers

“Fivetran allows us to dynamically adjust our marketing strategies, find new efficiencies and ensure our data meets rigorous compliance requirements for international banking.” 
— Christophe de Cussy, Senior Delivery Manager at RBI

Headquartered in Austria, Raiffeisen Bank International AG (RBI) is one of Europe’s foremost banking institutions serving 18.6 million customers in 12 countries through roughly 1,500 branches. They offer services like retail, corporate and investment banking, along with asset management, leasing and real estate.

Christophe de Cussy, Senior Delivery Manager at RBI, manages processes, tools and various projects of a team of over 50 people. They manage the bank’s marketing technology stack to streamline workflows and support the successful execution of marketing campaigns and enhancement of customer acquisition. In late 2022, he aimed to streamline RBI’s fragmented data ecosystem across the 12 countries to help marketers in each region gain reliable and timely insights. Marketers in each country spent multiple days compiling post-campaign monthly reports, using the data to update messaging in future campaigns. Data was manually pulled from each source and then compiled with global reports only happening once per quarter. 

Moving from quarterly to daily reports

De Cussy’s team uses Fivetran to centralize and automate a modern source of truth that marketers in each country can tap into for their campaigns and monitor performance across various channels in almost real time. Fresh, compliant data and new agility have enhanced campaign effectiveness by up to 60%, helping to strengthen its market position and attracting new customers. 

“The most significant improvement for us is that we have removed the 22 days of manual reporting and now have daily, near real-time insights.”
— Christophe de Cussy, Senior Delivery Manager at RBI

Fivetran transformed RBI's manual reporting process by enhancing data availability, frequency and accuracy from various platforms. This has led to improved customer acquisition and report quality while enabling more than 300 employees to regularly access real-time dashboards.

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Near real-time data provides a path toward AI

Fivetran is paving the way for future advancements at RBI by enhancing the bank's data management capabilities. RBI plans to focus on predictive analytics for customer behavior, lead scoring and other sophisticated marketing metrics.

One such project is lead automation, where RBI is integrating its social media activities with marketing automation tools. This allows for automatic collection of leads from platforms like LinkedIn, which are then seamlessly incorporated into RBI’s marketing workflows.

Additionally, RBI is improving its B2B data collection by using advanced data crawlers. These tools gather more information about companies, which is then fed into RBI's customer data platform (CDP) to generate actionable leads for B2B marketing.