Janie and Jack drives smarter pricing and inventory decisions with real-time data

“With Fivetran, we’ve unlocked real-time insights that power smarter pricing, optimized inventory, and the premium experiences our customers expect — everywhere they engage.”
— Madhav Kondle, CIO at Janie and Jack

Janie and Jack, a Go Global Retail brand, has a clear mission: to build a platform of brands that serve the “premium mom,” from maternity to motherhood. For CIO Madhav Kondle, bringing that vision to life required modern tools to help Janie and Jack truly understand their customers and personalize experiences at scale.

But building that foundation came with challenges. Each brand under the Go Global umbrella brought its own set of systems and data sources, from Shopify to Salesforce, and unifying them was slow and engineering-intensive. Janie and Jack’s team needed to integrate customer, inventory, and transaction data to enable smarter decisions around inventory placement, pricing, and product assortment. Traditional ETL approaches were too slow and resource-heavy to keep up — and in retail, speed is everything.

Kondle’s team needed a fast and reliable way to ingest data from sources like Shopify and integrate it into Janie and Jack’s broader Snowflake environment. Fivetran made that possible quickly and with minimal engineering effort.

Smarter decisions and predictive planning powered by unified customer data

Before Fivetran, Janie and Jack relied on broad, one-size-fits-all markdown and inventory strategies — often discounting products without knowing where they were actually underperforming. With real-time data from Shopify, Salesforce, and Klaviyo flowing into Snowflake, Janie and Jack is enabling faster, more precise decisions across the business — from pricing and markdowns to inventory allocation and supply chain planning.

Instead of applying broad markdown strategies, the team can now tailor pricing and inventory decisions based on detailed product performance and channel behavior. For example, if a dress performs well in stores but lags online, they shift inventory to stores, preserving margin and reducing unnecessary discounts.

The team also analyzes historical purchase orders, sourcing, and inventory trends to proactively adjust plans and respond to shifting conditions. Whether it’s navigating tariffs or adjusting to supply chain dynamics, they can delay receipts or expedite shipments to stay ahead.

The result: accurate planning, stronger margins, and greater agility across the business — powered by unified, accessible data.

“Our goal is to make data a competitive advantage — not just something used for reporting. With Fivetran, we’ve been able to unify our data across critical systems and empower teams to make faster, more informed decisions that directly impact margin, inventory, and customer experience.”
— Madhav Kondle, CIO, Janie and Jack

Scalable infrastructure that supports growth

With Fivetran’s connectors powering data movement into Snowflake, Janie and Jack uses Robling’s prebuilt retail data model to standardize core business metrics like sales, inventory, and product performance. This consistent, trusted data foundation enables deeper insights and supports advanced use cases. The team also leverages Salesforce Data Cloud to activate those insights, enabling personalized product recommendations based on shared preferences across the customer base.

Fivetran plays a central role by reducing manual data work by 40%, freeing up engineering resources and enabling the data team to focus on strategic, higher impact projects.

Looking ahead, Go Global is preparing to bring more brands into its portfolio. Thanks to Fivetran, Go Global can integrate new acquisitions in as little as 3 months — all while continuing to deliver insights and value to the business. Janie and Jack now serves as a blueprint for future brands under the Go Global umbrella, showing what’s possible when data is fast, unified, and actionable.

“We’re ready to grow, whether it’s integrating the next brand or driving smarter decisions with data we trust. This foundation built using Fivetran and Snowflake empowers us to deliver the personalized, elevated experience that truly sets Janie and Jack apart.”
‍— Madhav Kondle, CIO at Janie and Jack

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