LVMH achieves real-time insights and operational excellence

“Fivetran has been a key accelerator in scaling our data operations and unifying data to build a customer 360, improve our time to market, and ultimately enhance the customer experience.”
— Aurélien Gascon, Chief Enterprise Architect at LVMH

LVMH Moët Hennessy Louis Vuitton SE, known as LVMH, is the global leader in luxury and home to iconic brands like Louis Vuitton, Moët Hennessy, and Dior. Known for its superior craftsmanship and customer experience, LVMH wanted the same level of excellence in its data operations. As the company grew, so did the complexity of its data landscape. Each of its 75 brands, or "Maisons," managed data differently, leading to fragmented systems, scattered insights, and operational inefficiencies.

LVMH faced a monumental challenge: unifying its data. It relied on homegrown data pipelines that were time-consuming and resource-heavy, requiring data teams to spend hours managing and maintaining them. Each Maison operated with different tools and systems, resulting in disjointed, siloed, and inconsistent data. This lack of standardization made it difficult to gain a unified view of customer behavior, optimize operations efficiently, and quickly adapt to market trends to meet customer needs.

LVMH sought a solution that could help streamline data integration to empower each Maison with critical business insights. Starting with a proof of concept involving its flagship brands — Louis Vuitton, Moët Hennessy, and Dior — LVMH quickly realized Fivetran was the key to modernizing its data strategy. Fivetran’s automated data movement capabilities proved to be just what the company needed to streamline and simplify its infrastructure complex.

A unified data ecosystem to power luxury experiences

With Fivetran, LVMH was able to automate data integration across dozens of Maisons, from SAP systems to social media platforms (including Facebook, TikTok, and Kakao) building a single source of truth. What was once a fragmented data landscape transformed into a seamless, efficient system, allowing the company to focus on what it does best: delivering exceptional luxury experiences.

“We have reached a state where all of our brands are really happy with the ease of use and plug-and-play fashion that Fivetran provides,” says Aurélien Gascon, Chief Enterprise Architect at LVMH. 

With Fivetran, LVMH achieved: 

• Standardized data integration: The Fivetran platform meets the diverse needs across all LVMH’s Maisons, unifying and automating data movement from SAP, marketing, and other cloud and on-premise systems and applications to centralize data on BigQuery. This reduced operational costs and enabled faster, data-driven decision-making across the enterprise.
• Real-time SAP insights: One of the most significant changes was LVMH’s ability to integrate SAP data seamlessly. Moët Hennessy, for instance, can now access critical finance and supply chain data in real-time, improving product delivery and operational efficiency.
• 360-degree customer view: Fivetran enabled LVMH to build a complete customer profile, allowing consultants to deliver personalized, high-value interactions that enhance customer loyalty and increase lifetime value.
• Optimized marketing and operations: With greater access to data, LVMH can adjust marketing strategies and optimize campaigns in real-time. In Korea, for example, the team shifted resources from Facebook to TikTok after discovering the latter was delivering higher engagement and ROI in the region.

Unlocking the power of SAP data: Moët Hennessy’s story

One of LVMH’s biggest wins with Fivetran was the ability to unlock and integrate SAP data, which had been a major hurdle for Moët Hennessy. Previously, managing product descriptions, sales transactions, and financial reporting from SAP was a slow, cumbersome process. But with Fivetran’s low latency, high-volume replication capabilities, Moët Hennessy now seamlessly integrates SAP data and enriches it with data from other sources, ensuring real-time access to crucial information.

“We need real-time SAP data, and Fivetran enables us to make real-time decisions. It allows us to remove all the complexities, helps us understand our customers better, and improves supply chain efficiency.”
— Naim Yalaoui, Head of Data Delivery and Operations at Möet Hennessy

Fivetran powers LVMH’s future growth and innovation

With Fivetran in place, LVMH is looking toward the future, applying advanced analytics and AI to further enhance customer experiences and optimize business operations. The enterprise is also exploring the use of generative AI to enhance interactions between consultants and customers. 

“We are driven by excellence for the experience and the products that we're providing to our customers,” Gascon adds. “We are applying the same excellence to our work and we expect the same from our partners. That’s what we found in Fivetran.”

Looking ahead, LVMH plans to onboard more Maisons onto its unified platform, accelerating its ability to leverage data for personalized customer experiences and operational efficiency across its entire portfolio.

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