Marketing Analytics

An introduction to digital marketing analytics

An introduction to digital marketing analytics

What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.

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Simplify brand awareness analysis with Fivetran data models

Simplify brand awareness analysis with Fivetran data models

Easily combine engagement metrics from Facebook, Instagram, Twitter and LinkedIn.

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Aggregate ad data with Fivetran's new data model

Aggregate ad data with Fivetran's new data model

The latest Fivetran data model rolls up ad spend, clicks and impressions for Facebook, Google, Twitter, LinkedIn and more.

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Building a 360° view of the customer at Huel

Building a 360° view of the customer at Huel

Data Scientist Jay Kotecha and Ecommerce Director Ollie Scheers share how they use data to keep customers happy.

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Drizly uses analytics to deliver what customers want

Drizly uses analytics to deliver what customers want

With the right data, Drizly can more easily connect customers with their favorite beverages.

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Five dashboards to jump-start your analytics

Five dashboards to jump-start your analytics

Consider building these dashboards that help answer essential business questions.

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A primer to customer attribution

A primer to customer attribution

Demystify customer decision-making with the right tracking tools and attribution models.

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