Marketing Analytics
![How Customer 360 powers personalized marketing](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/663d01b61bc89a36a8577c72_Ep8%20-%20Organic%20Social%20Post%20-%20Blog%20Card.png)
How Customer 360 powers personalized marketing
HubSpot, Snowflake and Fivetran marketing executives discuss how a modern data stack enables enterprises to meet customer expectations and drive results.
![How Tinuiti meets the data demands of digital marketing](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/663e89c2dae9c8655d0d2e73_Ep3%20-%20Organic%20Social%20Post%20-%20Blog%20Card.png)
How Tinuiti meets the data demands of digital marketing
Learn how the largest US independent performance marketing company manages nearly $3 billion in media spend for its clients.
![BODi modernizes infrastructure to build customer 360](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/65ce56b83c9beb27d7dbd6e7_BODi%20blog%20image.png)
BODi modernizes infrastructure to build customer 360
Wellness and fitness giant overhauls its data operations to support hybrid fitness and adapt to a rapidly changing market.
![Overcoming obstacles in using AI-powered marketing analytics](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/65c4dfec2c1040af6d5ea118_Overcoming%20Obstacles.png)
Overcoming obstacles in using AI-powered marketing analytics
Learn how Fivetran and Databricks work in unison to enable AI-powered upgrades to marketing ROI.
![How Fan 360 redefines the sports landscape](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/65a9547bc75ab59be3502745_How%20to%20Create%20a%20Fan%20360%20Profile.png)
How Fan 360 redefines the sports landscape
Your opportunity to create a loyal fanbase is locked behind disparate data silos. It’s time to call an audible.
![How to give marketers a safe, self-serve Customer 360](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/656a67498c5728bec1725b50_Data%20democratization.png)
How to give marketers a safe, self-serve Customer 360
Deliver faster marketing insights with governed data movement and democratization.
![Get immediate customer insights with our new data models](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/65524e5e19dff85b0067d729_Data%20models_header.png)
Get immediate customer insights with our new data models
Recent Fivetran data model releases help companies get insights out-of-the-box and seamlessly build a Customer 360.
![Fivetran formulas: Increase your Return on Ad Spend (ROAS)](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/64e3e80fdff7fd0d3f4ea3e7_How%20to%20increase%20your%20return%20on%20ad%20spend%20(ROAS).png)
Fivetran formulas: Increase your Return on Ad Spend (ROAS)
Follow this formula to provide your marketing team actionable, automated data on the success of their ads.
![Increasing your clients’ ROI with marketing analytics](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/64499a8fd83ac56f664135e6_Saving%20on%20Analytics_V2.png)
Increasing your clients’ ROI with marketing analytics
Agencies can centralize data from 300+ sources and efficiently scale marketing analytics for clients through automation and valuable insights
![An introduction to digital marketing analytics](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/619194a2767c35568b98ff39_6133a31c814796977eb9e63a_featured_mYIckXxIC7feXhjryL3o_2001-blog_data-joining_marketing-analytics-primer.png)
An introduction to digital marketing analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.
![Simplify brand awareness analysis with Fivetran data models](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/61e72ba9dc7522b0c93a8ff5_61e1f06c0846e9a976885f95_220106_Fivetran-Social-dbt-packages_BlogCard.png)
Simplify brand awareness analysis with Fivetran data models
Easily combine engagement metrics from Facebook, Instagram, Twitter and LinkedIn.
![Aggregate ad data with Fivetran's new data model](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/6191955f65c3fd6ffeae0a16_61903117826fe932622ca68c_blog-aggregate-data.png.png)
Aggregate ad data with Fivetran's new data model
The latest Fivetran data model rolls up ad spend, clicks and impressions for Facebook, Google, Twitter, LinkedIn and more.
![Building a 360° view of the customer at Huel](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/619195279bb61654f3abe0dd_6133a1e950bc6f104367ae26_huel-blog-card-image.png)
Building a 360° view of the customer at Huel
Data Scientist Jay Kotecha and Ecommerce Director Ollie Scheers share how they use data to keep customers happy.
![Drizly uses analytics to deliver what customers want](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/619194d4767c35671a990147_6133a2f17d14b1e7913c9ffc_featured_2008-blog_analytics_20with_20drizly.png)
Drizly uses analytics to deliver what customers want
With the right data, Drizly can more easily connect customers with their favorite beverages.
![Five dashboards to jump-start your analytics](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/619194e3514f50499c289ba0_6133a2d5ae21bddcb44f9449_featured_dashboards-blogcard.png)
Five dashboards to jump-start your analytics
Consider building these dashboards that help answer essential business questions.
![A primer to customer attribution](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/619194a0767c35180898ff35_6133a320a488ba0b8829dd01_featured_xThYGaczhVGcflQGZbu4_1912-blog-customer-attribution-01.png)
A primer to customer attribution
Demystify customer decision-making with the right tracking tools and attribution models.
Start for free
Join the thousands of companies using Fivetran to centralize and transform their data.