Marketing Analytics
Overcoming obstacles in using AI-powered marketing analytics
Learn how Fivetran and Databricks work in unison to enable AI-powered upgrades to marketing ROI.
Increasing your clients’ ROI with marketing analytics
Agencies can centralize data from 300+ sources and efficiently scale marketing analytics for clients through automation and valuable insights
An introduction to digital marketing analytics
What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.
Simplify brand awareness analysis with Fivetran data models
Easily combine engagement metrics from Facebook, Instagram, Twitter and LinkedIn.
Aggregate ad data with Fivetran's new data model
The latest Fivetran data model rolls up ad spend, clicks and impressions for Facebook, Google, Twitter, LinkedIn and more.
Building a 360° view of the customer at Huel
Data Scientist Jay Kotecha and Ecommerce Director Ollie Scheers share how they use data to keep customers happy.
Drizly uses analytics to deliver what customers want
With the right data, Drizly can more easily connect customers with their favorite beverages.
Five dashboards to jump-start your analytics
Consider building these dashboards that help answer essential business questions.
A primer to customer attribution
Demystify customer decision-making with the right tracking tools and attribution models.
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