Marketing Analytics

How Customer 360 powers personalized marketing

How Customer 360 powers personalized marketing

HubSpot, Snowflake and Fivetran marketing executives discuss how a modern data stack enables enterprises to meet customer expectations and drive results.

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How Tinuiti meets the data demands of digital marketing

How Tinuiti meets the data demands of digital marketing

Learn how the largest US independent performance marketing company manages nearly $3 billion in media spend for its clients.

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BODi modernizes infrastructure to build customer 360

BODi modernizes infrastructure to build customer 360

Wellness and fitness giant overhauls its data operations to support hybrid fitness and adapt to a rapidly changing market.

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Overcoming obstacles in using AI-powered marketing analytics

Overcoming obstacles in using AI-powered marketing analytics

Learn how Fivetran and Databricks work in unison to enable AI-powered upgrades to marketing ROI.

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How Fan 360 redefines the sports landscape

How Fan 360 redefines the sports landscape

Your opportunity to create a loyal fanbase is locked behind disparate data silos. It’s time to call an audible.

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How to give marketers a safe, self-serve Customer 360

How to give marketers a safe, self-serve Customer 360

Deliver faster marketing insights with governed data movement and democratization.

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Get immediate customer insights with our new data models

Get immediate customer insights with our new data models

Recent Fivetran data model releases help companies get insights out-of-the-box and seamlessly build a Customer 360.

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Fivetran formulas: Increase your Return on Ad Spend (ROAS)

Fivetran formulas: Increase your Return on Ad Spend (ROAS)

Follow this formula to provide your marketing team actionable, automated data on the success of their ads.

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Increasing your clients’ ROI with marketing analytics

Increasing your clients’ ROI with marketing analytics

Agencies can centralize data from 300+ sources and efficiently scale marketing analytics for clients through automation and valuable insights

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An introduction to digital marketing analytics

An introduction to digital marketing analytics

What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities and how to get started.

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Simplify brand awareness analysis with Fivetran data models

Simplify brand awareness analysis with Fivetran data models

Easily combine engagement metrics from Facebook, Instagram, Twitter and LinkedIn.

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Aggregate ad data with Fivetran's new data model

Aggregate ad data with Fivetran's new data model

The latest Fivetran data model rolls up ad spend, clicks and impressions for Facebook, Google, Twitter, LinkedIn and more.

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Building a 360° view of the customer at Huel

Building a 360° view of the customer at Huel

Data Scientist Jay Kotecha and Ecommerce Director Ollie Scheers share how they use data to keep customers happy.

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Drizly uses analytics to deliver what customers want

Drizly uses analytics to deliver what customers want

With the right data, Drizly can more easily connect customers with their favorite beverages.

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Five dashboards to jump-start your analytics

Five dashboards to jump-start your analytics

Consider building these dashboards that help answer essential business questions.

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A primer to customer attribution

A primer to customer attribution

Demystify customer decision-making with the right tracking tools and attribution models.

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