Customer expectations for personalized and consistent digital experiences are extremely high, with 76% of consumers more likely to purchase from brands that offer personalized experiences, and 78% of consumers are more likely to recommend these brands to others. Enterprises are facing growing pressure to meet those expectations and realizing the solutions are hidden away in siloed data. The key to success lies in unifying data silos into a single source of truth that can fuel insights. Centralizing data empowers businesses to better understand their customers, unlocking opportunities for innovation in personalization, marketing, and operational strategies.

Three leading enterprises — Saks, Canva, and Condé Nast — are proving that exceptional customer experiences can transform businesses and put them ahead of the competition. By modernizing their data infrastructure with Fivetran, they’re enhancing customer engagement, optimizing operations, and driving increased loyalty.

Saks: AI-driven personalization for luxury retail

Saks, one of the world’s most iconic luxury brands, is laser-focused on staying ahead by exceeding the expectations of its discerning customers. However, managing customer interaction and sales data across multiple systems was time-intensive and hindered the team’s ability to act on real-time insights. To maintain its edge in a competitive luxury retail landscape, Saks needed a solution that could centralize its data and enable advanced analytics.

Using Fivetran, Saks centralized customer and sales data from dozens of internal and external systems in under 6 months. With a unified view of customer behavior, the company now provides AI-driven, personalized purchase recommendations and follow-up calls tailored to individual preferences. This new approach to data also allows Saks to adjust communication strategies, like understanding caller sentiment in real-time while speaking to a Saks representative.

With faster access to data and enhanced personalization capabilities, Saks is continuously optimizing customer engagement and achieving operational efficiencies that support its broader business goals.

The results:

• Significant improvements in time to value and customer experience (CX)
• Consistent KPI reporting across the enterprise and its brand partners, allowing for faster decision-making and increased data utilization
• A modern, cloud-based data stack that enables technological experimentation with AI/ML 

“This is the beauty of the data ecosystem we’ve built with Fivetran as a core piece: We can think about data in a fundamentally different way, less consumed with the cost of getting it and instead focusing on the value it can bring to our customers and brand partners.”
— Mike Hite, CTO at Saks

Read the case study: Saks achieves data efficiency & enables AI with Fivetran

Canva: Building a 360-degree customer view with centralized data

Canva, the go-to platform for creating visual designs, faced challenges in understanding and connecting with their vast global customer base. With data scattered across first- and third-party tools, gaining a comprehensive view of how customers discovered and signed up for the product was complex and time-consuming. Canva needed a solution to centralize this data and develop a shared understanding of user acquisition and engagement.

Using Fivetran, Canva consolidated data from more than 25 sources (platforms like Braze, AppsFlyer, and the Apple App Store) into their Snowflake data warehouse. Unifying these data sets, Canva built a 360-degree view of customer behavior, enabling them to understand user journeys and how consumers react to marketing and advertising campaigns. The company now transforms this centralized data into actionable insights that fuel tailored campaigns and personalized experiences that increase acquisition and retention.

The results:

• $200,000+ saved on engineering costs
• 360-degree view of customers across Canva and third-party platforms
• Ability to make data-backed decisions across the business

“Fivetran helps us recognize what’s working and influences how we optimize the opportunities we uncover. It makes us agile and more responsive to customer needs. Most importantly, though, is that we’re able to deliver this agility without requiring engineering resources.”
‍— Greg Roodt, Head of Data Platforms at Canva

Read the case study: Canva builds 360-degree customer view with Fivetran

Condé Nast: Personalizing media experiences in real-time for millions of readers

Condé Nast is one of the world’s most prestigious media companies, serving a global audience through iconic brands like Vogue, GQ, and The New Yorker. With readers consuming content across numerous digital platforms, Condé Nast needed to centralize its data to gain actionable insights into audience behavior, content performance, and potential revenue-generating opportunities.

Fivetran enables Condé Nast to integrate data from several key marketing data sources — Facebook Pages and Ads, Google Ads and Search Console, and X/Twitter — into a unified environment for analysis. This centralized data is used to deliver personalized content experiences tailored to readers’ preferences, promoting loyalty across its brands. Editorial and marketing teams access real-time insights to optimize ads and refine content to better resonate with each brand’s audiences, even outside of Condé Nast-owned platforms.

A data-driven approach to marketing increased audience engagement and improved advertising performance, allowing the company to remain competitive by generating new revenue with hyper-personalized recommendations. With content that directly aligns with individual readers’ interests, Condé Nast is continuously raising the bar for personalized digital experiences in publishing.

The results:

• Automated data ingestion from more than 20 sources into a centralized data lake
• Eliminated all custom connector scripts, saving over a week of data engineering and maintenance per connector
• Improved customer targeting with new revenue-driving insights built around digital customer behavior

“With Fivetran […] we can pull data from pretty much anywhere and put it anywhere. This gives us a true 360-degree view of our customers that we can use to gain valuable insights into our audiences across brands.”
— Nana Yaw Essuman, Sr. Director of Data Engineering at Condé Nast

Read the case study: Condé Nast maps customer journey across global brands with Fivetran

Building the future of customer experience with centralized data

Saks, Canva, and Condé Nast are setting the tone for a new, data-driven era of CX. Leaning on powerful data integration, these industry leaders are transforming their operations and delivering personalized experiences that foster loyalty and drive growth. These enterprise success stories are proving that advanced data capabilities are the foundation for meeting and exceeding customer expectations.

Fivetran's gives enterprises the power to unlock this potential. With automated data pipelines that drive centralized insights, companies can break down silos and make data-driven decisions to create exceptional customer experiences. The future of CX is here, and it’s built on data. 

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