How to get your Google Display & Video 360 data ready for agentic AI

Google Display & Video 360 holds the campaign, budget, creative, and audience data behind every programmatic display, video, and connected TV buy your team runs — spend and delivery figures for every advertiser, insertion order, and line item, plus the creatives and audience segments driving them. Getting that data ready for agentic AI means centralizing it in a warehouse or data lake where AI agents can query your full campaign history, join it with other marketing and revenue data, and surface answers on demand. Instead of a media buyer pulling reports account by account, an agent can answer "which insertion orders are overspending this week?" in seconds. Fivetran + dbt Labs delivers the complete data foundation agents need — Fivetran moves Google Display & Video 360 data reliably into your warehouse or data lake, and dbt transforms it into trusted, AI-ready tables.

Why Google Display & Video 360 data is critical for agentic AI

Programmatic media teams run campaigns across dozens of advertisers, hundreds of insertion orders, and thousands of line items at once, each generating its own spend, impression, and click data every day. No media buyer can review that volume manually, so pacing checks, creative refreshes, and budget reallocation happen on a delay — often a week or more after the money has already moved. By the time a report reaches a marketing manager, the campaign it describes has already changed. Meanwhile, Google Display & Video 360 data sits separately from the CRM, revenue, and other ad-platform data a business needs to judge whether that spend actually worked. Answering a simple question — "did this audience segment drive revenue?" — means exporting spreadsheets and stitching them together by hand. That's infrastructure built for analytics, not for agents that need instant, trustworthy answers.

What agentic AI can do with Google Display & Video 360 data

Once Google Display & Video 360 data lives in a central, well-modeled warehouse, an AI agent turns hours of manual reporting into an instant conversation. A media buyer can ask which insertion orders are pacing over or under budget across every advertiser account today, not next Monday, and get a ranked list back immediately. A creative lead can ask which ads are fatiguing — low click-through, rising frequency — and get a prioritized list of creatives to refresh instead of scanning dashboards account by account. A marketing manager can ask how a specific audience segment or custom list performed across campaigns, blending delivery data with the CRM records that show which of those impressions actually converted. And a CMO can ask an agent to combine Google Display & Video 360 spend with data from other ad platforms to see blended reach, frequency, and cost per outcome across the entire media plan — one question, one answer, no waiting on a weekly deck. None of this requires anyone to touch a report builder or export a CSV; the agent works directly against data that is already current and organized.

How Fivetran gets your Google Display & Video 360 data ready for agentic AI

In its raw form, Google Display & Video 360 splits data across individual advertiser and partner accounts, accessible only through report queries that expire once downloaded. That structure works fine for a single manual pull, but it breaks down the moment an agent needs continuous, reliable access across every account your team manages. Fivetran solves this by moving your reporting and campaign metadata — advertisers, insertion orders, line items, creatives, and audiences — into your warehouse or data lake automatically, on a schedule you control. Fivetran syncs recent activity continuously and reruns a rollback window to catch any changes Google Display & Video 360 reports after the fact, so your data reflects reality even when the source updates late. It consolidates every advertiser and partner account into one destination, so nobody stitches accounts together by hand. From there, dbt Labs models, tests, documents, and governs that raw data into clean, trusted, AI-ready tables, using dbt's full transformation, testing, and documentation capabilities to keep it reliable as your data grows. Teams that want a fully managed destination without standing up their own warehouse can land this same data in the Fivetran Managed Data Lake Service instead.

What your Google Display & Video 360 data unlocks for your team

With Google Display & Video 360 data in a central warehouse, AI agents unlock capabilities your team couldn't access before.

• Real-time pacing management — agents flag overspending or underspending insertion orders and line items before the budget window closes.
• Creative performance intelligence — agents surface fatiguing or underperforming creatives so teams refresh them before results slip.
• Audience and targeting insight — agents connect segment and custom list performance to downstream conversions and revenue.
• Cross-account visibility — agents report across every advertiser and partner account in one query instead of dozens of exports.
• Cross-channel performance blending — agents combine Google Display & Video 360 results with other ad platforms and revenue data for a single, unified view of media performance.

FAQ

What does it mean for Google Display & Video 360 data to be AI agent-ready?

It means Fivetran centralizes, cleanses, and governs your campaign, spend, creative, and audience data in a warehouse or data lake, where an AI agent can query it directly, join it with other business data, and return trustworthy answers without a human pulling a report first.

What can my team actually do with AI agents and Google Display & Video 360 data?

Teams ask agents for instant pacing checks, creative fatigue alerts, audience performance breakdowns, and blended cross-channel ROAS — answers that used to take a media buyer hours to assemble from separate account exports.

Is Google Display & Video 360 data ready for AI agents out of the box?

Not without preparation. Fivetran + dbt Labs needs to centralize, model, and govern Google Display & Video 360 data before an agent can query it reliably.

Do we need a data engineering team to set this up?

No. Fivetran automates the movement of Google Display & Video 360 data into your warehouse or data lake, and dbt's modeling and testing capabilities handle the transformation layer, so marketing and ops teams don't need to build or maintain custom pipelines.

How does Fivetran get Google Display & Video 360 data ready for AI agents?

Fivetran moves your Google Display & Video 360 reporting and metadata reliably into your warehouse or data lake, consolidating every advertiser and partner account along the way. dbt Labs then transforms and governs that raw data into clean, AI-ready tables using its full modeling, testing, and documentation capabilities.

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