Introducing the Fivetran Terraform provider
Integrate Fivetran into your infrastructure-as-code development.
Announcing the first Fivetran SDK
Our new software-development tools offer improved usability over the REST API for developers in Go.
Applying the scientific method to improve business intelligence
The scientific method is a proven route to successful, tested and verified improvement. Here’s how to combine it with BI.
Data analysts! Join us at #mdscon 2021
This year's conference features speakers and sessions for data professionals of all kinds.
Fivetran AWS customers can now manage credential encryption
With customer-managed keys, Fivetran Business Critical users running AWS gain full control over credential encryption.
Build your own agenda for the Modern Data Stack Conference
With a quick scroll and a few clicks, you can cue up the speakers and sessions you’re most excited about.
How to (re)use dbt: Guiding rapid MDS deployments
Learn how off-the-shelf, open-source dbt packages make data modeling frictionless.
Data engineers and data architects! Join us at #mdscon 2021
This year's Modern Data Stack Conference features speakers and sessions for data professionals of all kinds.
Fivetran adds private networking support for AWS customers
Fivetran Business Critical secures data traffic with AWS PrivateLink.
Understanding the differences between OLTP and OLAP
In the data analytics world, OLTP systems generate source data and OLAP systems analyze it.
PostgreSQL vs. MySQL: What you need to know
Here’s how to choose the right relational database for your next project.
How digital transformation accelerates finance analytics
Integrating digital technologies into every area of your business can vastly improve your finance analytics.
Industry leaders: build a multi-cloud modern data stack
Four technology leaders discuss the modern data stack — and agree that multi-cloud is the best option.
Introducing the industry’s most secure cloud data integration platform
Fivetran Business Critical meets the needs of enterprises with extremely sensitive data and strict compliance requirements.
Agenda released for the Modern Data Stack Conference 2021
This year’s conference includes 40+ sessions across four virtual stages and features some of the brightest minds in the data community.
Fivetran named in 2021 Gartner Magic Quadrant for data integration tools
Our rapid growth trajectory continues as Fivetran is recognized for completeness of vision and ability to execute.
How to handle HIPAA concerns with cloud data warehouses
Achieve HIPAA compliance and reduce risk while offloading some of your operational burden.
Keynote speakers revealed for the Modern Data Stack Conference 2021
Hear from data leaders from Fivetran, Databricks, and more at our second annual community event.
Transformation pitfalls and best practices
Want to get the most out of data transformation? Here are the pitfalls and best practices to keep in mind.
Three months under the Bodhi Tree: the Fivetran Research Rotation
A unique program allows any Fivetran engineer, anywhere in the world, to spend months pondering one interesting technical problem.
How to use Fivetran data models to accelerate analytics
Fivetran pre-built data models package SQL to accelerate analytics with near instant reporting.
Data analytics vs. business intelligence
Should your data team focus on business problems and use cases, or expand into more complex areas like predictive analytics?
Transformations for the modern data stack: SQL vs. GUI
Not sure whether SQL or GUI transformations are better for your business? Here are the pros and cons of each approach.
Calling all software engineers: Come thrive with us at Fivetran
A collaborative culture, healthy work-life balance and plenty of technical challenges make Fivetran a great place for engineers.
Survey: You're not getting the most out of your data analysts
Data analysts are a critical resource, but often face challenges and blockers to timelines.
Change data capture: An increasingly critical mechanism for organizations
Change data capture helps your business stay competitive by keeping data up to date.
Fivetran automated cloud data integration now deploys on AWS
Joint customers can now stay within AWS for all cloud services and minimize data movement costs.
Business intelligence: What you need to know
Business intelligence is the art of extracting actionable insights from your data. There’s a whole stack of technologies under the hood.
Fivetran partners with Hightouch to help activate your data
Hightouch and Fivetran turn your data warehouse into your customer data platform.
Submit your nomination for the Modern Data Stack Awards
Winners in seven categories — including Data Hero and Transformation for Good — will be announced at the Modern Data Stack Conference.
Analysis: Fivetran is the fastest-growing cloud ELT provider
Gartner recognizes Fivetran as the “vendor of choice” for enterprises looking to modernize their data infrastructure.
Data warehouse vs. database
Data warehouses are a particular kind of database. Learn how they are uniquely suited to analytics.
Use HubSpot data to build a holistic view of your customers
HubSpot data becomes vastly more valuable when you can use it to build a comprehensive view of customer behavior.
Join us at the Modern Data Stack Conference 2021
Hear from over 50 data industry leaders, practitioners and visionaries as they share how they’re transforming their businesses.
The importance of ETL security
ETL security is essential for safeguarding your customer's data and complying with regulations. Learn about the Fivetran approach.
In-warehouse machine learning and the modern data stack
We evaluate various in-data warehouse machine learning services, and discuss each of their benefits and requirements.
Why does my business need to transform data?
Data transformations are essential to connecting the dots between and making the most of your data.
Using analytics to disrupt the home insurance industry
A French startup is leveraging its modern data stack to overturn a longstanding business model.
Learn how dbt adds data modeling and transformation to the modern data stack.
Introducing the Fivetran Protocol
Here's how SaaS providers can build bulletproof data replication APIs.
How to build a modern data stack from the ground up
A data architecture expert gives a crash course on moving analytics to the cloud — including a step-by-step plan to ensure success.
How to launch Fivetran through the Amazon Redshift console
Amazon Redshift supports native integration with Fivetran. Here’s how to set it up.
Data Transformation Fundamentals, Uses and Tools
Data can transform a struggling business into a successful one, but first, you need to transform the data. Here’s how.
Key Considerations for Pipeline Performance
Data pipeline performance hinges on several important techniques, including algorithmic optimization and parallelization.
Growing Revenue With a 360-Degree Customer View
Two data experts share their journeys toward better customer engagement, fueled by faster access to more data.
Fivetran Introduces Breakthrough for Database Replication
Best-in-class database replication now combines the benefits of snapshots and log-based systems — while avoiding the drawbacks.
How We Build and Scale a Healthy Workplace Culture
To ensure a supportive workplace culture on four continents, we start with a set of non-negotiable principles.
Video Analytics at Scale: Challenges and Best Practices
Data integration enables machine learning. Learn how you can use video analytics to automatically detect patterns in video.
How to Modernize Your Analytics Department
Three leading data practitioners share advice on building a modern analytics practice — including how to avoid costly missteps.
What Is a Data Lakehouse?
The data lakehouse is a promising new technology that combines aspects of data warehouses and data lakes.
Pride Month Spotlight: Travis Hatfield
Our teammate Travis shares what Pride means to him and shouts out unsung heroes in the LGBTQ+ community.
Centralizing Your Data With Fivetran and Salesforce Customer 360
Build a comprehensive picture of how customers interact with your company.
When to Use NoSQL and MongoDB
What is MongoDB used for? Learn how MongoDB and its Fivetran connector can help you.
SQL vs. NoSQL: Database Differences Explained
What is NoSQL, and what does it bring to the table?
From Cloud Revolution to the Democratization of Data
Three thought leaders explore how cloud technology is reshaping data architecture and revolutionizing analytics.
How to Develop a Data-Driven Marketing Culture
Help your team develop the appropriate skills to win in the age of data-driven marketing.
ETL Platform Alternatives: Fivetran vs. Informatica and More
Compare popular data integration tools on cost, security, reliability and number of supported sources.
Announcing Business Critical Fivetran for Snowflake Customers
Address enterprise security requirements with customer-managed keys, AWS PrivateLink and additional compliance certifications.
How to Thrive in Tech and Raise Happy Kids
With the right workplace culture and team support, it’s possible to be ambitious at work and engaged at home.
The Modern Data Stack in 2025
Fivetran CEO George Fraser contemplates how analytics technology is likely to evolve over the next five years.
Seven Benefits of Marketing Analytics
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your team?
Which Connectors Does Your ETL Tool Need?
Make sure your data integration solution can connect to critical data sources.
Mental Health Awareness Month Spotlight: Nora Gentry
Solution Architect Nora Gentry discusses her career path and approach to emotional well-being.
How to Compare ETL Tools
Use these criteria to choose the best ETL tool for your data integration needs.
Why You Need to Make Your Company "Other-Oriented"
Customer success is much more than a function.
Fivetran for Databricks: Award-Winning Business Value
We just received our second Databricks award in as many years — recognition that the partnership delivers real business value.
Network Performance and Data Integration
Data integration can easily become non-performant. Learn about some common bottlenecks.
How to Use Measures With One-to-Many Joins
Make sure you don’t duplicate aggregated values when you join tables together.
From Months to Days: How Autodesk Reinvented Its Data Ingestion Strategy
By replacing homemade ETL with automated ELT, Autodesk cut its data ingestion process from six months to six days.
Three Must-Haves for Your Modern Retail Data Stack
When retailers invest in a culture of data, they gain the ability to quickly navigate shifting customer priorities.
From "Fluff Metrics" to a 360-Degree Customer View
We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.
Five Things I’ve Learned From Building Analytics Stacks at J.P. Morgan and Fivetran
These data management best practices apply to both large enterprises and fast-growing startups.
New Connector: Coupa
Enhance your financial analytics with our new Coupa integration.
Why You Should Attend the Modern Data Stack Conference EMEA
The modern data stack is transforming analytics — discover how business leaders are leveraging it to drive innovation and growth.
Fivetran Launches Support for New Databricks + GCP Offering
Businesses can now use Fivetran with the Lakehouse Platform on Google Cloud.
Fivetran Achieves ISO 27001 Compliance Certification
ISO 27001 certification provides a standardized confirmation for customers regarding security best practices and capabilities.
New Connector: Airtable
Bring disparate spreadsheets into your centralized analytics destination.
How to Avoid ELT and ETL Pitfalls
Don't make costly mistakes as your business strives to make better use of data.
New Connector: SAP Concur
Use our new SAP Concur integration for reliable, easy-to-use ELT for your financial analytics.
Fivetran Expands “Powered by” Service to Fuel Data Products
New capabilities, including a custom-branded OEM option, enable product teams to blend data integration into their apps.
Data Orchestration Explained – and Why You Shouldn't DIY
Data pipeline orchestration is traditionally engineering-heavy, but a modern data stack can free your engineers for higher-value projects.
Orchestrating ELT in Airflow: Announcing the Fivetran Airflow Provider
A new Python package from Fivetran and Astronomer enables connector management in Airflow.
How We Built the Most Reliable Data Pipeline Ever
From five-engineer startup to 200-engineer unicorn, we’ve remained focused on one goal: making business data as accessible as electricity.
Why Your Data Integration Solution Needs Automated Data Connectors
Custom code to connect with data APIs is quickly becoming a thing of the past.
Fivetran Joins Asana Partners
Becoming an official Asana Technology Partner unlocks value for joint customers.
Fivetran vs. Supermetrics
Trying to integrate your marketing data sources? Here are the fundamental differences between Fivetran and Supermetrics.
Understanding Enterprise Customer Engagement With the Modern Data Stack
Companies with B2B and B2C channels face complex management challenges that a modern data stack can solve.
How to Use Data Observability as a Strategic Advantage
Optoro’s platform finds returned items a new home. Here’s how its engineering team keeps mission-critical data flowing.
Are You Ready to Hire Data Scientists?
Data scientists can drive innovation and growth, but you need to put the right foundation in place to fully unlock their value.
To Become Data-Driven, Align Talent, Tools and Processes
Use these five strategies to align key resources and ensure that insights guide your decision-making.
The People Difference: The Teams Behind Our Customers' Success
Our obsessive focus on customer success is at the heart of everything we do.
Fivetran Adds Staff and Cloud Region in Singapore
We’re continuing to deepen our product offering and improve customer support in the Asia-Pacific region.
Reverse ETL: Making the Data Warehouse Actionable
Reverse ETL is an emerging piece of the modern data stack that enables you to productionize your analytics.
New Connector: Splunk
Our new Splunk integration enables your team to monitor and investigate your infrastructure data.
Why ELT Will Disrupt ETL
ETL, long a mainstay of data integration, is labor-intensive, brittle, complex — and ripe to be supplanted by ELT.
Driving Trust and Enhancing Value With a Modern DataOps Process
By centralizing processes and reimagining the role of its analysts, Calix’s data team found that it could deliver more value faster.
The Ultimate Guide to Data Integration
This guide is a one-stop introduction to data integration. Learn how to make data-driven decisions a reality for your organization!
Five Strategies for Building Error-Free Data Pipelines
We take data integrity seriously so your business doesn’t pay the price.
Fivetran Announces New Integration With Sage Intacct
Leverage accounting and finance data in your centralized warehouse to refine spend strategy.
Women’s History Month Spotlight: Alexa Maturana-Lowe
In honor of Women’s History Month, we’re publishing weekly interviews with four outstanding Fivetran women.
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