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Protecting Sensitive Data Across Every Fivetran Connector

Protecting Sensitive Data Across Every Fivetran Connector

Column masking for PII and other sensitive data is now universally available — including for SaaS apps, files, events and more.

SQL vs. NoSQL: Database Differences Explained

SQL vs. NoSQL: Database Differences Explained

What is NoSQL, and what does it bring to the table?

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From Cloud Revolution to the Democratization of Data

From Cloud Revolution to the Democratization of Data

Three thought leaders explore how cloud technology is reshaping data architecture and revolutionizing analytics.

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How to Develop a Data-Driven Marketing Culture

How to Develop a Data-Driven Marketing Culture

Help your team develop the appropriate skills to win in the age of data-driven marketing.

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ETL Platform Alternatives: Fivetran vs. Informatica and More

ETL Platform Alternatives: Fivetran vs. Informatica and More

Compare popular data integration tools on cost, security, reliability and number of supported sources.

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Announcing Business Critical Fivetran for Snowflake Customers

Announcing Business Critical Fivetran for Snowflake Customers

Address enterprise security requirements with customer-managed keys, AWS PrivateLink and additional compliance certifications.

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How to Thrive in Tech and Raise Happy Kids

How to Thrive in Tech and Raise Happy Kids

With the right workplace culture and team support, it’s possible to be ambitious at work and engaged at home.

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The Modern Data Stack in 2025

The Modern Data Stack in 2025

Fivetran CEO George Fraser contemplates how analytics technology is likely to evolve over the next five years.

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Seven Benefits of Marketing Analytics

Seven Benefits of Marketing Analytics

Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your team?

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Which Connectors Does Your ETL Tool Need?

Which Connectors Does Your ETL Tool Need?

Make sure your data integration solution can connect to critical data sources.

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Mental Health Awareness Month Spotlight: Nora Gentry

Mental Health Awareness Month Spotlight: Nora Gentry

Solution Architect Nora Gentry discusses her career path and approach to emotional well-being.

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How to Compare ETL Tools

How to Compare ETL Tools

Use these criteria to choose the best ETL tool for your data integration needs.

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Why You Need to Make Your Company "Other-Oriented"

Why You Need to Make Your Company "Other-Oriented"

Customer success is much more than a function.

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What Is ETL?

What Is ETL?

How do data integration architectures work, and how are they continuing to evolve?

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Fivetran for Databricks: Award-Winning Business Value

Fivetran for Databricks: Award-Winning Business Value

We just received our second Databricks award in as many years — recognition that the partnership delivers real business value.

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Network Performance and Data Integration

Network Performance and Data Integration

Data integration can easily become non-performant. Learn about some common bottlenecks.

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How to Use Measures With One-to-Many Joins

How to Use Measures With One-to-Many Joins

Make sure you don’t duplicate aggregated values when you join tables together.

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What Is Fully Managed ELT?

What Is Fully Managed ELT?

Fully managed ELT allows data integration to be outsourced and automated, saving precious engineering time.

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From Months to Days: How Autodesk Reinvented Its Data Ingestion Strategy

From Months to Days: How Autodesk Reinvented Its Data Ingestion Strategy

By replacing homemade ETL with automated ELT, Autodesk cut its data ingestion process from six months to six days.

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Three Must-Haves for Your Modern Retail Data Stack

Three Must-Haves for Your Modern Retail Data Stack

When retailers invest in a culture of data, they gain the ability to quickly navigate shifting customer priorities.

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From "Fluff Metrics" to a 360-Degree Customer View

From "Fluff Metrics" to a 360-Degree Customer View

We use Fivetran ourselves for rapid access to rich, query-ready marketing data — the key to transformative insights.

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History Mode for Databases Has Arrived

History Mode for Databases Has Arrived

Our new feature helps you implement Type 2 slowly changing dimensions for your historical database analytics with no coding needed.

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Five Things I’ve Learned From Building Analytics Stacks at J.P. Morgan and Fivetran

Five Things I’ve Learned From Building Analytics Stacks at J.P. Morgan and Fivetran

These data management best practices apply to both large enterprises and fast-growing startups.

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New Connector: Coupa

New Connector: Coupa

Enhance your financial analytics with our new Coupa integration.

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Why You Should Attend the Modern Data Stack Conference EMEA

Why You Should Attend the Modern Data Stack Conference EMEA

The modern data stack is transforming analytics — discover how business leaders are leveraging it to drive innovation and growth.

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Fivetran Launches Support for New Databricks + GCP Offering

Fivetran Launches Support for New Databricks + GCP Offering

Businesses can now use Fivetran with the Lakehouse Platform on Google Cloud.

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Fivetran Achieves ISO 27001 Compliance Certification

Fivetran Achieves ISO 27001 Compliance Certification

ISO 27001 certification provides a standardized confirmation for customers regarding security best practices and capabilities.

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New Connector: Airtable

New Connector: Airtable

Bring disparate spreadsheets into your centralized analytics destination.

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How to Avoid ELT and ETL Pitfalls

How to Avoid ELT and ETL Pitfalls

Don't make costly mistakes as your business strives to make better use of data.

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New Connector: SAP Concur

New Connector: SAP Concur

Use our new SAP Concur integration for reliable, easy-to-use ELT for your financial analytics.

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Fivetran Expands “Powered by” Service to Fuel Data Products

Fivetran Expands “Powered by” Service to Fuel Data Products

New capabilities, including a custom-branded OEM option, enable product teams to blend data integration into their apps.

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Data Orchestration Explained – and Why You Shouldn't DIY

Data Orchestration Explained – and Why You Shouldn't DIY

Data pipeline orchestration is traditionally engineering-heavy, but a modern data stack can free your engineers for higher-value projects.

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Orchestrating ELT in Airflow: Announcing the Fivetran Airflow Provider

Orchestrating ELT in Airflow: Announcing the Fivetran Airflow Provider

A new Python package from Fivetran and Astronomer enables connector management in Airflow.

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How We Built the Most Reliable Data Pipeline Ever

How We Built the Most Reliable Data Pipeline Ever

From five-engineer startup to 200-engineer unicorn, we’ve remained focused on one goal: making business data as accessible as electricity.

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Why Your Data Integration Solution Needs Automated Data Connectors

Why Your Data Integration Solution Needs Automated Data Connectors

Custom code to connect with data APIs is quickly becoming a thing of the past.

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Fivetran Joins Asana Partners

Fivetran Joins Asana Partners

Becoming an official Asana Technology Partner unlocks value for joint customers.

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Fivetran vs. Supermetrics

Fivetran vs. Supermetrics

Trying to integrate your marketing data sources? Here are the fundamental differences between Fivetran and Supermetrics.

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Understanding Enterprise Customer Engagement With the Modern Data Stack

Understanding Enterprise Customer Engagement With the Modern Data Stack

Companies with B2B and B2C channels face complex management challenges that a modern data stack can solve.

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How to Use Data Observability as a Strategic Advantage

How to Use Data Observability as a Strategic Advantage

Optoro’s platform finds returned items a new home. Here’s how its engineering team keeps mission-critical data flowing.

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 Are You Ready to Hire Data Scientists?

Are You Ready to Hire Data Scientists?

Data scientists can drive innovation and growth, but you need to put the right foundation in place to fully unlock their value.

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To Become Data-Driven, Align Talent, Tools and Processes

To Become Data-Driven, Align Talent, Tools and Processes

Use these five strategies to align key resources and ensure that insights guide your decision-making.

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The People Difference: The Teams Behind Our Customers' Success

The People Difference: The Teams Behind Our Customers' Success

Our obsessive focus on customer success is at the heart of everything we do.

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Fivetran Adds Staff and Cloud Region in Singapore

Fivetran Adds Staff and Cloud Region in Singapore

We’re continuing to deepen our product offering and improve customer support in the Asia-Pacific region.

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Reverse ETL: Making the Data Warehouse Actionable

Reverse ETL: Making the Data Warehouse Actionable

Reverse ETL is an emerging piece of the modern data stack that enables you to productionize your analytics.

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New Connector: Splunk

New Connector: Splunk

Our new Splunk integration enables your team to monitor and investigate your infrastructure data.

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Why ELT Will Disrupt ETL

Why ELT Will Disrupt ETL

ETL, long a mainstay of data integration, is labor-intensive, brittle, complex — and ripe to be supplanted by ELT.

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Driving Trust and Enhancing Value With a Modern DataOps Process

Driving Trust and Enhancing Value With a Modern DataOps Process

By centralizing processes and reimagining the role of its analysts, Calix’s data team found that it could deliver more value faster.

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The Ultimate Guide to Data Integration

The Ultimate Guide to Data Integration

This guide is a one-stop introduction to data integration. Learn how to make data-driven decisions a reality for your organization!

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Five Strategies for Building Error-Free Data Pipelines

Five Strategies for Building Error-Free Data Pipelines

We take data integrity seriously so your business doesn’t pay the price.

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Fivetran Announces New Integration With Sage Intacct

Fivetran Announces New Integration With Sage Intacct

Leverage accounting and finance data in your centralized warehouse to refine spend strategy.

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Women’s History Month Spotlight: Alexa Maturana-Lowe

Women’s History Month Spotlight: Alexa Maturana-Lowe

In honor of Women’s History Month, we’re publishing weekly interviews with four outstanding Fivetran women.

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New Connector: Pipedrive

New Connector: Pipedrive

Centralize your CRM data to better analyze your sales funnel.

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The Evolution of Data Engineering

The Evolution of Data Engineering

As cloud-based tools increasingly handle the grunt work of ETL, data engineers can start thinking bigger.

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New Connector: Adobe Analytics Data Feed

New Connector: Adobe Analytics Data Feed

Start generating website engagement insights with our new Adobe Analytics Data Feed integration.

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The Dangers of DIY Database Replication

The Dangers of DIY Database Replication

Database replication for database analytics involves many serious difficulties.

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Fivetran Enhances AWS Support

Fivetran Enhances AWS Support

With key new integrations, Fivetran continues to help companies gain visibility into their AWS environment.

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Fivetran Supports Customer 360 Projects With New Heap Integration

Fivetran Supports Customer 360 Projects With New Heap Integration

Our new integration will help you optimize your product analytics.

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Women’s History Month Spotlight: Ciara Roca

Women’s History Month Spotlight: Ciara Roca

In honor of Women’s History Month, we’re publishing weekly interviews with four outstanding Fivetran women.

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New Connectors: Delighted & SurveyMonkey

New Connectors: Delighted & SurveyMonkey

Fivetran improves support for customer analytics with Delighted and SurveyMonkey integrations.

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Scaling Data Culture Is a Marathon, Not a Sprint

Scaling Data Culture Is a Marathon, Not a Sprint

Engineers: Follow these three steps to advance your company’s data-driven culture.

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Process Isolation in Data Pipelines

Process Isolation in Data Pipelines

Process isolation is an important pillar of software engineering that can keep your data pipelines (and you) out of trouble.

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The Importance of Database Analytics

The Importance of Database Analytics

Use database connectors to uncover insights about your operations.

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The Business Case for Ditching Your Data Lake

The Business Case for Ditching Your Data Lake

Cloud-based data warehouses offer unlimited scalability with the best features of both traditional data warehouses and data lakes.

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Women’s History Month Spotlight: Veronica Zhai

Women’s History Month Spotlight: Veronica Zhai

In honor of Women’s History Month, we’re celebrating outstanding Fivetran women.

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New Connector: Zendesk Sunshine

New Connector: Zendesk Sunshine

Centralize your CRM data and perfect your customer experience.

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Why Data Teams Should Care About Operational Analytics

Why Data Teams Should Care About Operational Analytics

The rise of operational analytics will create new roles and opportunities for data teams.

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Modern Infrastructure Helps Data Engineers Deliver Maximum Value

Modern Infrastructure Helps Data Engineers Deliver Maximum Value

In a new survey, data engineers say they’re capable of delivering more business value — but outdated processes hold them back.

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Four Database Integration Use Cases

Four Database Integration Use Cases

Our customers share why they chose Fivetran to replicate their database data and how their analytics have improved as a result.

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International Women’s Day Spotlight: Kiran Sharma

International Women’s Day Spotlight: Kiran Sharma

In honor of International Women’s Day and Women’s History Month, we’re celebrating outstanding Fivetran women, starting with our teammate Kiran.

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When to Use Debezium for Database Replication

When to Use Debezium for Database Replication

If you’re looking for reliable data integration, you may have heard of Debezium, a rising open-source software solution.

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Aggregate Ad Data With Our New dbt Package

Aggregate Ad Data With Our New dbt Package

The latest Fivetran dbt package rolls up ad spend, clicks and impressions for Facebook, Google, Twitter, LinkedIn and more.

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The Enterprise’s Journey to the Modern Data Stack

The Enterprise’s Journey to the Modern Data Stack

In the cloud era, enterprises need data-driven insights instantly, but legacy analytics can’t deliver that kind of speed.

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Fivetran vs. Attunity (Qlik Replicate)

Fivetran vs. Attunity (Qlik Replicate)

If you’re looking for an alternative to your legacy ETL database software for your cloud migration and ongoing replication, read on to learn more about key considerations.

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Slowly Changing Dimensions in Data Science

Slowly Changing Dimensions in Data Science

Avoiding a common pitfall in data science by enabling history mode.

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Building Efficient Data Pipelines With Incremental Updates

Building Efficient Data Pipelines With Incremental Updates

Sync data incrementally, or watch your pipeline grind to a halt.

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Fivetran Doubles Revenue and Customers in 2020

Fivetran Doubles Revenue and Customers in 2020

A watershed year brought continued rapid growth, major engineering advances, and partner awards from Google, AWS and Snowflake.

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Marketing Analytics: Why You Need a Modern Data Warehouse

Marketing Analytics: Why You Need a Modern Data Warehouse

A cloud-based data warehouse is your shortcut to superior marketing analytics and a 360-degree view of your customers.

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Black History Month Fivetranner Spotlight: Samuel Dawit

Black History Month Fivetranner Spotlight: Samuel Dawit

Meet our teammate, Samuel, in this week’s Black History Month Spotlight.

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2021 BI Trends and Predictions

2021 BI Trends and Predictions

From the rise of real data to the death of the dashboard, we pull out our crystal ball and predict the most impactful BI trends for 2021.

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Orchestrating ELT in Airflow: Scheduling vs. Orchestrating

Orchestrating ELT in Airflow: Scheduling vs. Orchestrating

Here are the key factors to consider when evaluating an external scheduler for Fivetran data syncs.

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Fivetran Partners With Census to Close the Loop on Operational Analytics

Fivetran Partners With Census to Close the Loop on Operational Analytics

The partnership will simplify end-to-end integration, improving operational efficiency and increasing revenue for our customers.

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Black History Month Fivetranner Spotlight: Marnae Cooper

Black History Month Fivetranner Spotlight: Marnae Cooper

Meet our teammate, Marnae, in this week’s Black History Month Spotlight.

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Black History Month Fivetranner Spotlight: Joseph Long

Black History Month Fivetranner Spotlight: Joseph Long

Meet our teammate, Joseph, in this week’s Black History Month Spotlight.

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Why Your Customer Data Platform (CDP) Should Be the Data Warehouse

Why Your Customer Data Platform (CDP) Should Be the Data Warehouse

Off-the-shelf customer data platforms have serious shortcomings. Consider data warehouses instead.

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Five Tips to Build a Successful Analytics Dashboard

Five Tips to Build a Successful Analytics Dashboard

Keep the bigger picture in mind as you build and use your analytics dashboards.

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When to Build a Modern Data Stack

When to Build a Modern Data Stack

How can you tell when your organization needs to start building a modern data stack?

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Black History Month Fivetranner Spotlight: Rahel Abreham

Black History Month Fivetranner Spotlight: Rahel Abreham

Meet our teammate, Rahel, in this week’s Black History Month Spotlight.

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Databricks Is an RDBMS

Databricks Is an RDBMS

Databricks combines the best of data lakes and data warehouses.

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Don’t Try This at Home: Building an Idempotent Data Pipeline

Don’t Try This at Home: Building an Idempotent Data Pipeline

Learn about the technical challenges involved in building an idempotent data pipeline.

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Idempotence and How It Failure-Proofs Your Data Pipeline

Idempotence and How It Failure-Proofs Your Data Pipeline

Learn how idempotence protects you from the worst consequences of data integration failures.

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Fivetran Expands Enterprise Data Integration

Fivetran Expands Enterprise Data Integration

We now support more popular enterprise data sources, including IBM Db2, Oracle RAC and SAP HANA.

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How to Talk to Your CMO About Data Analytics

How to Talk to Your CMO About Data Analytics

Minimize human error, combine disparate marketing data and have a true conversation about marketing campaign effectiveness.

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Why Growth Marketers Need Marketing Analytics Automation

Why Growth Marketers Need Marketing Analytics Automation

Centralize all your company’s growth marketing channels’ data into one place for easy analysis.

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A Modern Data Stack Improves Analytics in Seven Key Ways

A Modern Data Stack Improves Analytics in Seven Key Ways

Real-world success stories illustrate the benefits of a modern data stack, from lower engineering costs to greater data literacy.

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How the Modern Data Stack Enables Data Teams of One

How the Modern Data Stack Enables Data Teams of One

A cloud-native data stack frees up Clari’s one-man analytics team to drive data innovation and revenue.

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Improving Data Analytics: Three Essential Steps

Improving Data Analytics: Three Essential Steps

Harnessing data to drive business decisions is a key competitive advantage. For next-level analytics, follow these three principles.

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Improving Analytics by Using a Modern Data Stack

Improving Analytics by Using a Modern Data Stack

A cloud-native data stack equips a construction company with better business intelligence to guide planning and decision-making.

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Data Visualization: Three Best Practices

Data Visualization: Three Best Practices

Bring life to your data visualizations and dashboards to create compelling, crowd-pleasing presentations that your managers will love.

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Why Should DTC Brands Care About Data Integration Anyways?

Why Should DTC Brands Care About Data Integration Anyways?

Read on to learn how direct-to-consumer companies can leverage a modern data stack

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Increase Data Team Efficiency With a Modern Data Stack

Increase Data Team Efficiency With a Modern Data Stack

For high-growth companies, building a focused, priority-driven analytics team is mission-critical.

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Announcing New Data Processing Centres: Canada and the U.K.

Announcing New Data Processing Centres: Canada and the U.K.

We’re committed to helping you comply with data localisation requirements wherever you operate.

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