fivetran for retail + cpg

Automated data movement for retail & CPG

Understand your buyer journey and unlock new insights with automated, reliable data movement.

Trusted by thousands of data-driven companies
why fivetran

Data movement that keeps up with your buyers

Fivetran makes it simple for retailers to spot trends with real-time, accurate data movement from all of your key sources.

Accelerate time to insights with high-volume data movement

 

Get peace of mind from source to destination

  • Data is encrypted in transit and at rest, and purged after it’s successfully written to your destination.
  • Enable column masking to block or hash PII and sensitive data before it enters your destination.

See trends faster with automated & fully managed data movement

  • Automated scans for incremental updates using system columns for applications or transaction logs for database sources.

"Fivetran's robust connectors allow us to efficiently leverage large data sets to make our customer experience better and richer.”

Sean O'Toole, Lead Data Engineer, Charlotte Tilbury Beauty Limited

business outcomes

Own your retail and CPG buyer journey

Drive greater personalization for your buyer while optimizing and predicting inventory with Fivetran's automated data platform.

Unlock customer 360

Omni-channel customer engagement has led to customer data living in multiple applications and databases. Understand your customers by mapping out a customer 360.

Dive deeper into personalization and segmentation

Today’s consumers expect a personalized shopping experience, curated to their interests. Create and leverage segmented customer data to send tailored messages to buyers.

See the complete purchase attribution

Customer purchase data is essential to identify and double down on the high-performing touchpoints along a customer’s buying journey.

Innovate on customer lifetime value

Calculating the value of a customer over time helps determine revenue forecasting and predictive modeling for acquisition.

Understand supply chain optimization

Gain efficiencies in supply chain operations by accessing fresh data on product status and deliveries to fulfill orders on time.

Fully grasp inventory management

Data and operations teams need to work together to identify areas for accuracy improvements in inventory planning to achieve a predictive inventory management model.

 
data-driven personalization

Unlock customer 360

Omni-channel customer engagement has led to customer data living in multiple applications and databases. Understand your customers by mapping out a customer 360.

Dive deeper into personalization and segmentation

Today’s consumers expect a personalized shopping experience, curated to their interests. Create and leverage segmented customer data to send tailored messages to buyers.

optimize customer buying journey

See the complete purchase attribution

Customer purchase data is essential to identify and double down on the high-performing touchpoints along a customer’s buying journey.

Innovate on customer lifetime value

Calculating the value of a customer over time helps determine revenue forecasting and predictive modeling for acquisition.

supply chain optimization

Understand supply chain optimization

Gain efficiencies in supply chain operations by accessing fresh data on product status and deliveries to fulfill orders on time.

Fully grasp inventory management

Data and operations teams need to work together to identify areas for accuracy improvements in inventory planning to achieve a predictive inventory management model.

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case study

How Glossier uses Fivetran to power their holiday ecommerce strategy

Challenge

The majority of the data team’s time was spent building ad hoc integrations that frequently broke or had data integrity issues. Slow, piecemeal reporting resulted in delays and slower business decisions.

Solution

Fivetran’s pipelines handled API changes and upgrades to ensure the data team had always-on access to data. With customizable sync times, the business was able to act on their data faster and experienced a 17% increase in conversions on paid orders.
 

Find your retail and CPG connectors

full-featured platform

Get even more out of Fivetran's automated data movement platform

Data democratization

Give more teams access to data without compromising on compliance. Learn how Fivetran accelerates your data democratization efforts.

Learn more

Database replication

Fivetran allows you to effortlessly add operational databases to analytics projects and see the full picture.

Learn more

Related resources

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Saks leverages Fivetran to unlock critical business insights in near real time

ebook

Solving ecommerce analytics

case study

Princess Polly redefines retail analytics with the modern data stack

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