Organizations across the globe are realizing the significance of what is now known as the "next best engagement." This strategic shift is centered on the utilization of this data and analytics, combined with the newfound power of AI to gain insights into each customer's unique preferences, behaviors and real-time context. By delivering personalized and timely interactions, businesses ensure that every engagement is relevant and invaluable.

To address this need in the market, LTIMindtree — a global technology consulting and digital solutions company, in partnership with Fivetran and Snowflake — has launched a joint solution called DecisionsCX to help enterprises easily automate and simplify the collection, collation, governance and analysis of data to empower AI.

DecisionsCX is characterized by its distinctive key components: a single view of the customer, hyper-personalization through AI and ML, a shift to first-party data and its ability to unlock data-driven decision-making.

Benefits of implementing DecisionsCX

1. Establish a single source of truth for your customer data 

No longer is your data spread across several silos that lack interoperability or wrestling with different departments to access their data. Businesses can seamlessly integrate data from disparate sources using Fivetran’s automated data pipelines into Snowflake to create a comprehensive customer profile. This unified view is the foundation of an enhanced engagement strategy. This repository eliminates data silos, enhances data quality and empowers organizations with a holistic view of their customers.

2. Achieve hyper-personalization through AI and ML

The customer journey today is not confined to a single channel. It's a blend of online and offline experiences. Leveraging AI and ML, organizations can analyze and act upon customer behavior and preferences to do more targeted digital marketing, omni-channel personalization and derive contextual and actionable insights. Consequently, organizations can proactively respond to changing customer needs and preferences with timely and context-aware recommendations.

3. Work with compliant data that meets privacy and industry regulations

Companies can ensure compliance with privacy regulations while optimizing data utilization for engagement and insights. Implementing robust processes for obtaining and managing data consent and effectively attributing data to customer profiles is vital. 

4. Improve customer outcomes and grow your business

Unlocking data-driven decision-making empowers organizations to harness actionable insights, enabling them to improve campaign effectiveness and increase loyalty and customer lifetime value. Data-driven insights allow companies to fine-tune marketing campaigns, increase effectiveness and create personalized, relevant customer journeys that enhance the overall customer experience. 

LTIMindtree’s DecisionsCX uses Fivetran's automated data pipelines to help businesses centralize data from various sources to deliver a personalized customer experience. The fusion of data analytics, AI and a comprehensive customer view is transforming how businesses engage with their customers, ensuring that every interaction is the best for all parties involved.

Learn more about DecisionsCX at LTIMindtree.