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Activation Information

Featured
Application

Activation destination

Poplar

Sync all your customer context to automate and personalize direct mail campaigns

No commitment

Try every activation for free

Each new activation comes with a 14-day free trial. Get started today!

Get started for free

Activation source docs

Connector Information

Popular
Application

Activation destination

Activation source

Poplar

Sync all your customer context to automate and personalize direct mail campaigns

USe cases

01

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

02

Dynamic Audiences

Utilize the customer data you already have to build hyper-targeted segments and audiences to send personalized mail, reactivate inactive buyers, and promote new products based on website retargeting or purchase history. When new users meet your criteria, automatically sync them to the right segments.

03

Personalized Campaigns

Fresh data helps you send the right message to the right person every time, all the time. Automatically send relevant direct mail that keeps your audience engaged, drives revenue, and reduces the amount of time you spend creating and sending campaigns.

04

05

Syncs

Where can Fivetran sync to in Poplar?

Real-world results

“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”

Kynan Barton
Marketing Analytics Engineering Lead
Dive into Activations

Make data more accessible to drive better business outcomes

Explore Fivetran Activations

Decrease manual work

200+ pre-built, automated activation destinations decreases repetitive work.

Improve efficiency

Self-service data enrichment features make data more accessible.

Increase growth

Deliver insights directly into the business tools where your teams.

FAQ

Common questions

What is an activation?

An activation is a set of activations syncs that define how data from various tables and datasets in a specific source are synced to the objects in a specific destination, such as Salesforce or Braze.

Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
How are activations priced?

Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.

Are all connectors and activations included in the free trial?

Yes, all available connectors and activations are are included in the 14-day free trial, including premium connectors. You can sync data from multiple sources during this period and evaluate the full functionality of our platform.

What happens after the 14-day free trial ends?

Once the trial ends, you’ll need to upgrade to a paid plan to continue syncing data. Your connectors, activations, and configurations will remain intact, so you can easily continue without starting over.