
Try every activation for free
Each new activation comes with a 14-day free trial.
Activation Information

Activation destination
"Bring your own" SaaS connector, with all the great benefits. Although you will need to do a small amount of configuration yourself, you will get all the useful incremental sync, automated scheduling, alerting, and logging benefits of Fivetran!
Try every activation for free
Each new activation comes with a 14-day free trial. Get started today!
Get started for free
Activation source docsConnector Information

Activation destination
Activation source
Custom Destination
"Bring your own" SaaS connector, with all the great benefits. Although you will need to do a small amount of configuration yourself, you will get all the useful incremental sync, automated scheduling, alerting, and logging benefits of Fivetran!
USe cases
Sync to any custom destination
Our Custom Destination API allows you to "bring your own" SaaS connector. For example, if you have a SaaS tool or a private API that we don't support, you can use our Custom Destination API to easily configure and start sending data to that tool. Although you will need to do a small amount of configuration yourself, you still get all the incremental sync, automated scheduling, alerting and logging benefits!
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Enrich Product Catalog
Enrich product listings by pulling in context from different apps such as inventory, recent purchases, and shipping estimates.
Objects and Fields
Every Fivetran connector has a schema, which is made up of Objects and Fields. Objects are roughly analogous to tables in a database, whereas fields are like columns.
Real-world results
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“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”
Make data more accessible to drive better business outcomes
Explore Fivetran ActivationsDecrease manual work
200+ pre-built, automated activation destinations decreases repetitive work.
Improve efficiency
Self-service data enrichment features make data more accessible.
Increase growth
Deliver insights directly into the business tools where your teams.
Resources
Get started with activations
FAQ
Common questions
What is an activation?
Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.

