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Activation destination docs

Activation Information

Featured
Function

Activation destination

Custom Destination

"Bring your own" SaaS connector, with all the great benefits. Although you will need to do a small amount of configuration yourself, you will get all the useful incremental sync, automated scheduling, alerting, and logging benefits of Fivetran!

No commitment

Try every activation for free

Each new activation comes with a 14-day free trial. Get started today!

Get started for free

Activation source docs

Connector Information

Popular
Application

Activation destination

Activation source

Custom Destination

"Bring your own" SaaS connector, with all the great benefits. Although you will need to do a small amount of configuration yourself, you will get all the useful incremental sync, automated scheduling, alerting, and logging benefits of Fivetran!

USe cases

01

Sync to any custom destination

Our Custom Destination API allows you to "bring your own" SaaS connector. For example, if you have a SaaS tool or a private API that we don't support, you can use our Custom Destination API to easily configure and start sending data to that tool. Although you will need to do a small amount of configuration yourself, you still get all the incremental sync, automated scheduling, alerting and logging benefits!

02

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

03

Enrich Product Catalog

Enrich product listings by pulling in context from different apps such as inventory, recent purchases, and shipping estimates.

04

05

Syncs

Where can Fivetran sync to in Custom Destination?

Objects and Fields

Every Fivetran connector has a schema, which is made up of Objects and Fields. Objects are roughly analogous to tables in a database, whereas fields are like columns.

Real-world results

“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”

Kynan Barton
Marketing Analytics Engineering Lead
Dive into Activations

Make data more accessible to drive better business outcomes

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Decrease manual work

200+ pre-built, automated activation destinations decreases repetitive work.

Improve efficiency

Self-service data enrichment features make data more accessible.

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Deliver insights directly into the business tools where your teams.

FAQ

Common questions

What is an activation?

An activation is a set of activations syncs that define how data from various tables and datasets in a specific source are synced to the objects in a specific destination, such as Salesforce or Braze.

Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
How are activations priced?

Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.

Are all connectors and activations included in the free trial?

Yes, all available connectors and activations are are included in the 14-day free trial, including premium connectors. You can sync data from multiple sources during this period and evaluate the full functionality of our platform.

What happens after the 14-day free trial ends?

Once the trial ends, you’ll need to upgrade to a paid plan to continue syncing data. Your connectors, activations, and configurations will remain intact, so you can easily continue without starting over.