More value as you scale with Fivetran Activations

We’re lowering prices for Fivetran Activations at the high end of the Activations usage curve, making it easier for customers to activate more data with more predictable costs as they scale.

A marketing team might start by syncing a few high-value audiences into HubSpot or ad platforms, then expand into lifecycle triggers, acquisition targeting, cross-channel personalization, and AI-assisted workflows. With the new pricing curve, customers can scale those use cases without the same steep jump in cost.

Cost is only one part of delivering more value with Activations. Teams also need a simpler day-to-day experience as usage grows, with less operational overhead, easier management, and workflows that fit more naturally into Fivetran. That is why we are also introducing product enhancements that make Activations easier to manage at scale:

• Find and manage activations faster using a new source-based model that groups syncs by the path from Activation source to destination.
• Deploy activation sources globally across any Fivetran Cloud Region, with custom region and storage configurations set per source.
• Reuse existing Fivetran PrivateLink connections for Activations and manage access with unified Fivetran Permissions.
• Automate workflows at scale with a newly designed API and updated webhooks.

Together, these enhancements remove operational friction so your teams can focus on driving business outcomes.

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Bring trusted data directly into operational workflows

Many teams already have trusted data in their warehouse or data lake, but still struggle to make it usable across the rest of the business. Customer data remains fragmented across business tools, BI workflows, and AI systems, creating silos, inconsistent definitions, and manual work to keep everything aligned. The result is slower execution, more operational overhead, and less confidence in the data people use to make decisions.

Fivetran Activations closes that execution gap by giving customers a governed path from their warehouse or data lake into the tools where work actually happens. Instead of relying on CSV exports, brittle syncs, or one-off pipelines, teams can put trusted data directly into operational workflows. Fivetran Activations takes a define-once, sync-everywhere approach to operationalizing trusted data. Teams define and govern data in their warehouse or data lake, then sync those same trusted definitions into downstream tools like Salesforce, HubSpot, Braze, Google Ads, LinkedIn, and more. Business teams get fresher data in the tools they already use, while data teams keep control over logic, governance, and lineage.

This creates a stronger foundation for both people and automation. Data teams spend less time maintaining sync logic and fixing broken workflows, while business teams can self-serve more easily and operate more efficiently. Leadership gets more confidence that the numbers driving campaigns and decisions are aligned. 

Manual data movement does more than slow down workflows. It also consumes engineering time that could be spent on higher-value work, including AI initiatives. CaliberMind shows what this looks like in practice. By using Fivetran Activations to operationalize audience data, the team reclaimed $400K a year in engineering capacity. That gave them more room to invest in AgentCal, CaliberMind’s AI agent, while also helping them move AI-built audiences to market 2x faster.

That is part of the broader business value of better data activation. Fivetran Activations does not just help teams sync data into business tools. It helps free up capacity and creates the trusted operational foundation needed to scale more advanced workflows, including AI.

Drive measurable business outcomes

Activations helps customers turn governed data into measurable business outcomes. For marketers, that can mean fresher audiences, better personalization, and stronger acquisition efficiency. For sales and revenue operations teams, it can mean better lead scoring, cleaner routing, and more consistent forecasting inputs. For support and success teams, it can mean more relevant customer context delivered directly into the systems they use every day.

It also helps organizations get more value from the tools they already pay for. When trusted warehouse data continuously flows into platforms like Salesforce, HubSpot, Google Ads, LinkedIn, and Braze, those tools become more effective. Audiences stay fresh, segmentation gets sharper, and business teams spend less time working around stale data or waiting on manual support.

Customers are already seeing strong results with Activations, and the new pricing curve and product enhancements make it easier to extend that impact across more audiences, destinations, and workflows:

• Canva uses Activations to sync modeled Snowflake data into Braze, Salesforce, Google, and Meta, helping the team deliver more personalized customer experiences while saving more than $200K annually in engineering costs
• ClickUp used first-party data to improve acquisition targeting and efficiency, helping cut customer acquisition cost by 50%.

Learn more

• Book a demo to try Fivetran Activations today. 
• To review how the new pricing applies to your use case, contact your account team or reach out to Fivetran Support.

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