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How ClickUp cut CAC by 50% with first-party data
Better audience data means better ROAS, and ClickUp demonstrated this using Census to enhance ad performance, personalization, and cross-channel consistency.
CDP vs. reverse ETL: Why Smartify chose Census for data activation
Discover how Smartify uses a warehouse‑first, reverse ETL strategy to personalize user engagement and turn data into meaningful product conversions for millions of art lovers.
Data activation: The smarter way to put warehouse data to work
Data activation maximizes the value of existing data infrastructure by reducing manual work, increasing reach, and enabling data teams to drive more strategic impact.
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Unlock AI-powered SQL with Fivetran and Census
Fivetran’s natural language interfaces for AI lower the barrier for business users and boost query velocity for technical teams.
How Fivetran scales go-to market operations with Census reverse ETL
Learn how Fivetran uses Census for reverse ETL to sync product data, improve lead scoring, and scale marketing ops.
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What is reverse ETL, and why does it matter for Fivetran?
How reverse ETL closes the loop between analytics and operations, turning insights into outcomes.
It's time to ditch point-to-point data integration
A case for using the data warehouse as a middleman for all point-to-point integration workflows.
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