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IDC Report by Fivetran and Google

Many European companies are moving or planning to move their data to the cloud to leverage new possibilities for storage, connectivity and new economics — together with new dynamic cloud-native and AI/ML-based applications that are hard to implement on premises.

New IDC research shows that data professionals highlight the 80:20 ratio, where 80% of their time is spent on managing, governing, searching and preparing data and just 20% on analysing and using it.

While organisations have embraced cloud data warehouses and data lake platforms, getting maximum value from these platforms requires them to modernise the end-to-end data life cycle.

As organisations undertake such a data strategy, they need to reimagine data movement — and automated data integration is critical to get the most from data clouds.

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