Mental Health Awareness Month Spotlight: Nora Gentry
Solution Architect Nora Gentry discusses her career path and approach to emotional well-being.
Modern Infrastructure Helps Data Engineers Deliver Maximum Value
In a new survey, data engineers say they’re capable of delivering more business value — but outdated processes hold them back.
A Modern Data Stack Improves Analytics in Seven Key Ways
Real-world success stories illustrate the benefits of a modern data stack, from lower engineering costs to greater data literacy.
Fivetran CEO: Competitive Analytics Requires Modern Architecture
At Tableau Conference 2019, George Fraser explained why the best analytics programs incorporate automated data integration and cloud data warehouse technology.
Fivetran CEO George Fraser Talks Data With Software Engineering Daily
A recent discussion touched on everything from the history of ETL to metadata management and the future of data engineering.
Digital Agencies Centralize Data to Drive Growth and Build Loyalty
Automated data integration makes it much easier for digital agencies to help clients connect the dots across marketing and non-marketing data sources.
Centralize Marketing Data to Demystify Customer Behavior
Marketing teams can use automated data pipelines to facilitate key goals like precise targeting, accurate lead attribution and maximal campaign ROI.
BI Tools Comparison
BI tools can drive data literacy across your organization. Here’s how to choose the right one.
Seven Ways Finance Teams Drive Efficiency With Automated Pipelines
Easily modify income statements, set up alerts for cost overruns, automate data integrity checks — these are just a few of the things you can do with a modern data stack.
Solve B2C Attribution Challenges With Fivetran and Braze
B2C attribution can be a huge challenge. Fivetran connectors make it easier by effortlessly combining transactional, behavioral and campaign data.
When Fivetran Doesn't Support Your Source
It's possible to load data from unsupported sources into your warehouse, and we're always adding connectors based on customer demand.
Fivetran Ad Connectors Offer a Comprehensive View of Campaign Performance
Advertising data isn’t just difficult to replicate accurately; it’s often delivered without sufficient context for full-funnel analysis. Fivetran solves both problems automatically, so you’ll always know whether — and why — you’ve built a successful campaign.
How Fivetran Found Its Mission and Built Its Culture
Fivetran culture flows from a relentless determination to solve a critical data engineering problem — and then perfect the solution.
Why Fivetran Builds Standardized Data Connectors
Data replication technology wasn't built for the cloud era, so we designed an entirely new kind of connector.
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