In today’s fast-paced, data-driven economy, businesses can no longer afford to wait weeks or months to unlock insights from their data. As expectations around real-time reporting, AI integration, and data democratisation continue to rise, so too does the need for ready-to-use analytical models that accelerate time to value and reduce complexity.

At Fivetran, our mission is to make access to data as simple and reliable as electricity - automated, reliable, and effortless to consume. While we’re recognised for our best-in-class data pipelines, our transformations offering – particularly our Quickstart Data Models – are often regarded as game changers by our customers and thereby deserve equal attention.

These offerings are true data products in every sense of the word - curated, reusable data sets which are designed to deliver immediate business value.

Quickstart Data Models: Ready-to-use data products

Fivetran’s Quickstart data models are modular, business-ready transformation layers that sit on top of your raw data. They model your data according to proven best practices, allowing you to plug into your favourite BI tool (Power BI, Tableau, Sigma, etc.) and start analysing your data immediately.

These data models are:

• Prebuilt: saving weeks and often months of development time
• Maintained by Fivetran and the wider data community: users often partner with the Fivetran team to enhance their usefulness as schemas and use cases evolve
• Opinionated but flexible: they are designed to support key business questions out-of-the-box, taking your organisation nearly all the way to production while allowing you to extend and enrich these data models with your own internal business logic
• Aligned with Gartner’s definition of “Data Products”: including curated data, metadata, and templates helping to provide immediate value

In other words, you get far more than raw tables - you get reporting-ready, analytics-grade data products.

Real-world use cases across industries

For years, teams across marketing, sales, customer success, and finance have had to rely on analysts to puzzle together reporting logic from multiple tools, APIs, and other siloed sources. The result? Delays, inconsistent metrics, and limited confidence in decision-making.

Fivetran’s Quickstart data models serve as the driver to instantly transform raw, normalised data delivered by Fivetran into models that mirror real-world business requirements. These data models come with opinionated logic, built-in documentation, and tested SQL transformations, giving organisations the confidence to have a clear, trusted view of what’s happening, fast!

Marketing: Finally understanding ROAS with the Ad Reporting data model across channels

A digital marketing team at a retail brand can spend millions annually on Google, Meta, TikTok, and LinkedIn Ads, but has no consistent way to report on Return of Ad Spend (ROAS) across channels. Data lives in different platforms, naming conventions weren’t standardised, and attribution logic varied from platform to platform.

Using Fivetran’s ad_reporting Quickstart data model, they now have a unified model that joins spend, impressions, clicks and conversions across all paid media platforms - with standardised fields and built-in ROAS calculations.

The CMO now sees daily / weekly ROAS by channel in their BI reporting tool finally departing from relying on manually exported stale data allowing this companies marketing spend to be more optimised in near real time with clear winners and losers across campaigns.

Below, see examples of a table structure and a dashboard.

Used by startups, enterprises, and everyone in between

Whether you’re a startup looking for plug-and-play analytics or a large Enterprise aiming to scale analytics across business domains, Fivetran’s transformation data models serve a wide range of industries and personas:

• Financial Services: transactional modelling, accounting
• E-commerce: marketing attribution, product funnel analytics
• B2B SaaS: customer journey analysis, sales pipeline reporting
• Media and entertainment: audience engagement, content performance
• Retail: inventory forecasting, omnichannel marketing

These data models reduce the barrier to entry for technical and non-technical teams alike, empowering stakeholders across your organisation to make faster, smarter strategic decisions.

What Fivetran’s Quickstart Data Models offer

The key benefit of Fivetran’s Quickstart Data Models is automating most or all of the transformations required to prepare data for common reporting. Your data team shouldn’t waste time rehashing solved problems, such as metrics for ad or social media reporting.

Specifically, Fivetran’s Quickstart Data Models:

• Curate raw source data into meaningful insights
• Apply reusable logic for repeatability and scale
• Include metadata, semantic layers, and documentation not only on the table level but also on the column level
• Enable immediate use in downstream BI or AI applications
• Are maintained and version controlled by the Fivetran and open source community

At Fivetran, we’re continuing to invest in this area with more vertical and domain-specific data models, deeper integration with AI workflows, continued collaboration with dbt Labs and our open-source community, metadata integration, and discovery tools to enrich package usability.

Get started today!

Ready to accelerate your time to insight?

• Explore our available Quickstart data models
• Visit dbt Hub to view source code, documentation and the lineage of our data models
• Talk to a Fivetran expert to identify the right data products for your stack

Let Fivetran be your launchpad for analytics-ready data products so your team can spend less time building and more time analysing.

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