For the second consecutive year, Snowflake has recognized Fivetran as a leader in Data Integration & Modeling in its Modern Marketing Data Stack report. Based on usage patterns from 8,100 Snowflake customers, marketers are upleveling their marketing analytics by leveraging modern, cloud-native tools like Fivetran and Snowflake.
Snowflake found that, in combination with the Snowflake Data Cloud, their users leverage Fivetran to make the most of their marketing data — tackling large-scale projects like creating a Customer 360.
Why marketing needs a modern data stack
In today's marketing world, we're drowning in data – customer, campaign, web and social media. Adding complexity, our marketing tools are constantly evolving thanks to the convergence of adtech, martech and the importance of privacy.
Without this critical data, businesses cannot understand their customers, measure the effectiveness of their marketing campaigns or make informed decisions about future marketing strategies. Deciding which campaigns to scale and which to cut requires cutting through the noise and making data-driven decisions.
That means that now more than ever, a modern marketing data stack is critical to create a single source of truth, with centralized data delivering needle-moving marketing insights.
Fivetran and Snowflake deliver on that need for the likes of leading enterprises such as Beachbody — and even Snowflake itself.
Powering marketing analytics for Beachbody
Beachbody, the creator of marquee worldwide fitness programs such as Insanity® and P90X®, has experienced rapid growth in recent years. This growth led to a complex data infrastructure with multiple data warehouses, data sources and ETL tools.
To simplify their complex data infrastructure, Beachbody chose Fivetran alongside Snowflake. Fivetran helped Beachbody automate their data pipelines, centralizing data into a single source of truth with Snowflake and improving the accuracy and reliability of data. Now their data engineers can focus on deriving insights instead of building and repairing pipelines.
By using Fivetran and Snowflake to build their Customer 360, Beachbody is able to:
- Assess the effectiveness of their marketing strategy, optimize ad spend, identify high-impact channels and pivot strategically.
- Collect real-time data on customer behavior during product launch to identify segments and personalize messaging.
- Provide more accurate and timely projections/revenue data to executives.
Even Snowflake built a Customer 360 with Fivetran
Switching gears back to the author of the report. When Snowflake's marketing intelligence team wanted to build a 360-degree view of customers to improve marketing campaigns, they turned to Fivetran. That’s right, Snowflake uses Fivetran to build their modern marketing data stack.
Today, Snowflake uses Fivetran to connect to over 900 data sources, including marketing analytics connectors and core SaaS tools.
So why did Snowflake select Fivetran for integration & modeling? Our automated data pipelines made it easy to move data into Snowflake and clean it up. Snowflake then used dbt Core™ to create data models for analytics and machine learning.
Key benefits for Snowflake in using Fivetran:
- Streamlined data integration: Fivetran's maintenance free data pipelines have saved the marketing intelligence tremendous time and effort.
- Deeper insights: Fivetran provides real-time access to all of their data, unlocking deeper insights to fuel marketing campaigns
- Enhanced data democratization: Fivetran enables all internal customers to access and use data, breaking down data silos in the process