For the third year in a row, Fivetran has been recognized as a leader in the Data Integration and Modeling category by Snowflake in their latest Modern Marketing Data Stack report.
Snowflake analyzed the programs, platforms and software used most by their customers to drive marketing data analytics and measure performance and ROI. The result is a list of companies, including Fivetran, that help organizations modernize their data stack, which is critical for today’s marketing departments — where faster results are expected on tighter budgets.
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Streamlining data movement to unlock 360° customer insights
In today’s marketing landscape, everyone aims for a complete 360-degree view of their customers. However, most only achieve a 180-degree view without realizing they’re missing crucial insights. In fact, only 53% of marketing decisions are driven by analytics, according to Gartner.
This gap can be closed if marketers have access to a data infrastructure that can reliably and efficiently replicate data from any source to any destination — just like Fivetran does. With a more comprehensive view, marketers can uncover deeper insights, analyze trends and create more personalized customer experiences.
Achieving this starts by integrating data across all applications and systems — whether on-premises or the cloud. And Fivetran does just that as one of the many marketing analytics use cases we enable, ensuring seamless data flow between platforms into Snowflake and scalability for future growth.
Three enterprises using Fivetran to access real-time insights
Snowflake not only named Fivetran a leader in their report, but also relies on Fivetran to gain a 360-degree view of their customers. To centralize their data and predict ROI, Snowflake uses Fivetran’s connectors to dynamically optimize their marketing programs — disrupting traditional B2B marketing analytics and enabling internal customers and citizen analysts to access critical data.
Deliveroo, the billion-dollar UK-based food delivery company, is also unlocking customer data with the help of Fivetran. They needed accurate, real-time data on their customers, riders and restaurants. By using Fivetran, Deliveroo broke down data silos and gained near real-time insights, enabling them to improve their advertising and marketing strategies.
Saks, an iconic luxury retail brand, sought to deliver personalized, high-end experiences throughout the customer journey. They turned to Fivetran to make it happen. Now, Saks can onboard new data sources within hours, pulling in data from dozens of databases every five minutes, allowing them to curate personalized experiences for each customer.
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Boost ROI and unlock insights with Fivetran's automated data movement
With Fivetran, teams can adopt a strategic, data-driven approach to marketing analytics that accelerates growth, personalizes outreach and engages customers at scale.
Whether it's data from sources such as SaaS applications, databases in both the cloud and on-premises, ERPs, event streams and files or formats including structured, semi-structured and unstructured text data, Fivetran helps companies use their data to drive innovation and build world-class customer experiences.
By scaling data operations, boosting productivity, and unlocking deeper insights, organizations see an average 3-year ROI of 459% with Fivetran.
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