Understand pricing: Monthly Active Rows explained

Fivetran's pricing is consumption-based, meaning you only pay for what you use. Your initial sync is free, and then, after that, we charge for Monthly Active Rows (MAR): rows that have been added, updated or deleted in your destination. Each MAR is only counted once, regardless of how many changes occur in that row in a single calendar month. You’ll see examples of what counts and doesn’t in this video. 

You’ll learn how:

• Fivetran defines volume
• A reimport affects your MAR
• Initial historical syncs are free for every new connector
• The more you use, the less you pay per row
• To predict your usage and lower costs