Sean Lynch

How Pleo achieved Customer 360 utopia

Audience Hub: Marketer-friendly features for audience activation

Supercharge Salesforce with AI Columns

Activate your audiences faster with One-Click Audiences

Building an engagement scoring system using AI Columns

Build audiences without SQL with Audience Hub

How reverse ETL helps marketing teams

Using LLMs to auto-categorize your data

How to query Iceberg locally using Spark, PyIceberg, or duckdb

Understanding Iceberg support in the Databricks ecosystem

Using Managed Iceberg Tables to Build a Datalake Inside Snowflake

A Deep Dive into Polaris: Simplifying Iceberg Catalog Management

Apache Iceberg 101: The Table Format Reshaping Data Lakes

Using SQL to create segments based on geo locations

Introducing the Universal Data Platform

Data hygiene in ETL and reverse ETL

How to add sparklines to Salesforce