This guide provides a detailed walkthrough for leveraging Fivetran and Hightouch to activate and utilize data within Snowflake. It outlines a six-step process to transform how businesses integrate, manage and operationalize data, ensuring that data-driven insights are readily accessible across various business functions. 

Key insights:

• Learn how to connect and sync your data from various sources to Snowflake using Fivetran for automated data ingestion and normalization.
• Discover the process of activating your data within operational tools using Hightouch’s Reverse ETL capabilities, which allow for syncing data directly from Snowflake to a wide range of destinations.
• Gain insights into optimizing data flows, reducing time-to-insight and enhancing data governance and security throughout your data ecosystem.