In today's hyper-competitive B2B landscape, data is more than just a tool — it's the foundation of strategic success. LinkedIn’s 2024 B2B Benchmark highlights a persistent challenge: despite advancements in technology, many B2B marketers struggle to fully leverage their data. To overcome this, marketers need seamless data integration and orchestration solutions that drive agility, efficiency, and insights.

This is where Fivetran and LinkedIn integration provides transformative solutions for B2B organizations, powering better decision-making and results.

The challenge: A Data-driven imperative

According to the report, 59% of marketers feel they have the right tools to measure outcomes, but integrating data across platforms remains a hurdle. More than 40% of respondents cited proving ROI and measuring activities between buyer stages as key challenges. Without a unified data strategy, marketers risk inefficiencies, misaligned efforts, and missed opportunities to connect with audiences effectively.

The solution: Fivetran and LinkedIn

The Fivetran and LinkedIn integration addresses these challenges head-on, streamlining data pipelines and enabling real-time insights for marketers to make smarter business decisions. By connecting LinkedIn's campaign performance and audience demographics data from its reporting integration with Fivetran's seamless data orchestration capabilities, B2B marketers can unify insights across platforms to gain a more holistic view of their marketing impact and customer journey.

This integration simplifies the orchestration of data, ensuring that every marketing effort aligns with broader business goals.

Case studies: Transforming strategies through data

Raiffeisen Bank International uses real-time data to win more customers

By using the LinkedIn Ads integration with Fivetran, Raiffeisen Bank International unlocked real-time campaign performance insights. RBI enabled continuous improvement of the reporting strategy and efficiency of data engineering and analytics pipelines. More data was easily available, shifting reporting from a monthly manual process to an automated one, which also gave more visibility and access to the data across the team. Thanks to the improved reporting and insights, RBI was able to improve multi-channel marketing performance by 60%, with mid-campaign data observability across social media, TV, YouTube, and web properties.

​​“Fivetran allows us to dynamically adjust our marketing strategies, find new efficiencies, and ensure our data meets rigorous compliance requirements for international banking.” 

— Christophe de Cussy, Senior Delivery Manager at RBI

Paylocity transforms its go-to-market strategy with Fivetran

Paylocity transformed its go-to-market strategy using insights derived from FiveTran integration with LinkedIn ads. This integration allowed Paylocity to not only improve campaign performance, but also make data-informed decisions that enhanced ROI and overall impact. Paylocity was able to cut customer acquisition costs by 20%, reduce pipeline development time by 90% from weeks to days, and accelerated their data migration from Microsoft Dynamics to Salesforce migration by 92%.

"Fivetran has been a core part of allowing us to scale and a force multiplier in our data-driven processes across the organization. We would have spent six figures on other tooling and resources to achieve the same single source of truth for customer data that Fivetran enables."

— Andrew Wahl, Director of Marketing Analytics and Operations, Paylocity

Why data strategy matters for B2B marketers

The case studies highlight a crucial truth: a robust data strategy powered by tools like Fivetran and LinkedIn doesn’t just solve operational inefficiencies — it creates a competitive edge. Here’s why this approach is indispensable:

• Unified insights: Integrating LinkedIn campaign data with other sources provides a 360-degree view of performance and audience behaviors.
• Personalized experiences at scale: By harmonizing data, marketers can deliver hyper-relevant campaigns that resonate with their target audiences.
• Proving ROI with confidence: Real-time analytics enable precise measurement of outcomes and justification of marketing investments.‍
• Future-ready infrastructure: A solid data framework ensures that organizations are prepared to adopt AI, machine learning, and other cutting-edge technologies.

Actionable steps for B2B marketers

To harness the full power of data orchestration, B2B marketers should:

1. Leverage the LinkedIn-Fivetran integration: Streamline data workflows to ensure seamless insights across platforms.
2. Invest in data literacy: Equip teams with the skills to interpret and act on data effectively.‍
3. Align data with business goals: Use data insights to drive initiatives that support broader organizational objectives.

Conclusion

As our 2024 B2B Benchmark highlights, the future of B2B marketing is deeply rooted in data. The integration of Fivetran and LinkedIn represents a game-changing opportunity for marketers to overcome today’s challenges and seize the potential of tomorrow.

Through the experiences of Raiffeisen Bank International and Paylocity, we see how transformative this approach can be. With the right tools and strategy, B2B organizations can turn data into their most powerful asset, driving growth and innovation.

Visit Fivetran’s directory page to learn more about their integration with LinkedIn.