Try every activation for free
Each new activation comes with a 14-day free trial.
Activation Information
Activation destination
Sync your contacts with more customer data to improve campaign performance.
Try every activation for free
Each new activation comes with a 14-day free trial. Get started today!
Get started for free
Activation source docsConnector Information
Activation destination
Activation source
Marketo
Sync your contacts with more customer data to improve campaign performance.
USe cases
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Marketing Personalization
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Lead Scoring
Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Fivetran.
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Lead API
The Marketo Leads API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead's membership in static lists and programs, and initiate Smart Campaign processing for leads.
Static Lists
Marketo offers a set of REST APIs for performing CRUD operations on static lists. These APIs follow the standard interface pattern for asset APIs providing Query, Create, Update, and Delete options. The list membership endpoints provide ability to add, remove, and query static list members. In addition, you can query static list membership.
Named Accounts
Marketo offers a set of APIs for performing CRUD operations on named accounts for use with Marketo ABM. These APIs follow the standard interface pattern for lead database APIs, providing Describe, Create/Update, Delete, and Query options.
Smart List API
Marketo offers a set of REST APIs for performing operations on smart lists. These APIs follow the standard interface pattern for asset APIs providing Query, Delete, and Clone options. These APIs are supported for user-created Smart Lists only.
Real-world results
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“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”
Make data more accessible to drive better business outcomes
Explore Fivetran Activations
Decrease manual work
200+ pre-built, automated activation destinations decreases repetitive work.
Improve efficiency
Self-service data enrichment features make data more accessible.
Increase growth
Deliver insights directly into the business tools where your teams.
Resources
Get started with activations
FAQ
Common questions
What is an activation?
Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.
