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Activation destination docs

Activation Information

Featured
Application

Activation destination

Facebook Ads

Target, re-engage and reach the people that matter to your business with custom Facebook Audiences.

No commitment

Try every activation for free

Each new activation comes with a 14-day free trial. Get started today!

Get started for free

Activation source docs

Connector Information

Popular
Application

Activation destination

Activation source

Facebook Ads

Target, re-engage and reach the people that matter to your business with custom Facebook Audiences.

USe cases

01

Dynamic Audiences

Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

02

Lookalike Audiences

Create lookalike audiences based on your best existing customers. Lookalike audiences are a safe and cost-effective way to expand and improve the quality of your advertising audiences at the same time.

03

Offline Conversions

Verify customer conversions without depending on custom code or dealing with adblockers. Sync information about the conversion such as type and amount with customer identifiers create consistency between ad channels and internal reporting.

04

05

Syncs

Where can Fivetran sync to in Facebook Ads?

Customer File Custom Audiences

The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs,

Real-world results

“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”

Kynan Barton
Marketing Analytics Engineering Lead
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Decrease manual work

200+ pre-built, automated activation destinations decreases repetitive work.

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FAQ

Common questions

What is an activation?

An activation is a set of activations syncs that define how data from various tables and datasets in a specific source are synced to the objects in a specific destination, such as Salesforce or Braze.

Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
How are activations priced?

Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.

Are all connectors and activations included in the free trial?

Yes, all available connectors and activations are are included in the 14-day free trial, including premium connectors. You can sync data from multiple sources during this period and evaluate the full functionality of our platform.

What happens after the 14-day free trial ends?

Once the trial ends, you’ll need to upgrade to a paid plan to continue syncing data. Your connectors, activations, and configurations will remain intact, so you can easily continue without starting over.