Try every activation for free
Each new activation comes with a 14-day free trial.
Activation Information
Activation destination
Use your 360° customer data in Customer.io to build more granular segments, send hyper-personalized messages, and power omnichannel campaigns.
Try every activation for free
Each new activation comes with a 14-day free trial. Get started today!
Get started for free
Activation source docsConnector Information
Activation destination
Activation source
Customer.io
Use your 360° customer data in Customer.io to build more granular segments, send hyper-personalized messages, and power omnichannel campaigns.
USe cases
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Dynamic Audiences
Create granular segments or audiences based on any data so you can send personalized emails, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Marketing Personalization
Send the right message to the right person every time, all the time. Automatically educate and nurture customers to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
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Collection API
A collection is a new type of data in Customer.io that's separate from people or events in your account. They represent any set of "things" that exist in your business. For instance, a Collection could be a list of upcoming events, promotions/coupons, or available classes.
Customer
Customers are objects that can be added, modified, suppressed, or unsuppressed people (referred to as "customers" in our APIs). You can also use these endpoints to set attributes on people.
Device
Customers can have more than one device. Use this method to add iOS and Android devices to, or update devices for, a customer profile.
Event
Use customer events to trigger campaigns or add users to segments. You can attribute events directly to customers, or incorporate anonymous events to send invitation emails.
Real-world results
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“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”
Make data more accessible to drive better business outcomes
Explore Fivetran Activations
Decrease manual work
200+ pre-built, automated activation destinations decreases repetitive work.
Improve efficiency
Self-service data enrichment features make data more accessible.
Increase growth
Deliver insights directly into the business tools where your teams.
Resources
Get started with activations
FAQ
Common questions
What is an activation?
Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.
