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Activation destination docs

Activation Information

Featured
Event

Activation destination

Segment

Connect your data warehouse to Segment's integration library

No commitment

Try every activation for free

Each new activation comes with a 14-day free trial. Get started today!

Get started for free

Activation source docs

Connector Information

Popular
Application

Activation destination

Activation source

Segment

Connect your data warehouse to Segment's integration library

USe cases

01

Leverage Segment's integration library

Leverage Segment's large integration catalog to send customer data into hundreds of apps that Fivetran might not yet support.

02

Build segments in SQL

Use standard SQL to build & transform unified customer profiles and segments, and sync them with your marketing tools on a schedule.

03

04

05

Syncs

Where can Fivetran sync to in Segment?

Personas Profile

The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids, traits, and events that make up a user's journey through your product.

Track

The track API call is how you record any actions your users perform, along with any properties that describe the action.

Real-world results

“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”

Kynan Barton
Marketing Analytics Engineering Lead
Dive into Activations

Make data more accessible to drive better business outcomes

Explore Fivetran Activations

Decrease manual work

200+ pre-built, automated activation destinations decreases repetitive work.

Improve efficiency

Self-service data enrichment features make data more accessible.

Increase growth

Deliver insights directly into the business tools where your teams.

FAQ

Common questions

What is an activation?

An activation is a set of activations syncs that define how data from various tables and datasets in a specific source are synced to the objects in a specific destination, such as Salesforce or Braze.

Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
How are activations priced?

Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.

Are all connectors and activations included in the free trial?

Yes, all available connectors and activations are are included in the 14-day free trial, including premium connectors. You can sync data from multiple sources during this period and evaluate the full functionality of our platform.

What happens after the 14-day free trial ends?

Once the trial ends, you’ll need to upgrade to a paid plan to continue syncing data. Your connectors, activations, and configurations will remain intact, so you can easily continue without starting over.