Try every activation for free
Each new activation comes with a 14-day free trial.
Activation Information
Activation destination
Connect your data warehouse to Segment's integration library
Try every activation for free
Each new activation comes with a 14-day free trial. Get started today!
Get started for free
Activation source docsConnector Information
Activation destination
Activation source
Segment
Connect your data warehouse to Segment's integration library
USe cases
Leverage Segment's integration library
Leverage Segment's large integration catalog to send customer data into hundreds of apps that Fivetran might not yet support.
Build segments in SQL
Use standard SQL to build & transform unified customer profiles and segments, and sync them with your marketing tools on a schedule.
Personas Profile
The Segment Profile API provides a single API to read user-level and account-level customer data. Segment now allows you to query the entire user or account object programmatically, including the external_ids, traits, and events that make up a user's journey through your product.
Track
The track API call is how you record any actions your users perform, along with any properties that describe the action.
Real-world results
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“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”
Make data more accessible to drive better business outcomes
Explore Fivetran ActivationsDecrease manual work
200+ pre-built, automated activation destinations decreases repetitive work.
Improve efficiency
Self-service data enrichment features make data more accessible.
Increase growth
Deliver insights directly into the business tools where your teams.
Resources
Get started with activations
FAQ
Common questions
What is an activation?
Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.






