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Activation destination docs

Activation Information

Featured
Application

Activation destination

Amplitude

Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes from customer loyalty to lifetime value, and more.

No commitment

Try every activation for free

Each new activation comes with a 14-day free trial. Get started today!

Get started for free

Activation source docs

Connector Information

Popular
Application

Activation destination

Activation source

Amplitude

Sync user attributes from your data warehouse to intelligently adapt each user experience in real-time based on these insights. Drive business outcomes from customer loyalty to lifetime value, and more.

USe cases

01

360° Customer Profiles

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

02

Custom Properties

Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.

03

Synthetic Events

Are there holes in your tracking implementation? Need to capture an event after the fact? Fivetran can send events based on interactions that are out of reach of your application and backfill event streams with historical data.

04

05

Syncs

Where can Fivetran sync to in Amplitude?

Device ID

Use the Identify API to set the User ID for a particular Device ID or update user properties of a particular user without sending an event.

User Profile API

The User Profile API serves Amplitude user profiles, which include user properties, computed user properties, a list of cohort IDs of cohorts that the user is in, and recommendations.

Group Identify API

Use the Group Identify API to set or update properties of particular groups. The Amplitude Accounts add-on makes analytical functionality available at the group level. A group is an object that a set of users might belong to, like a company of customers, team of users, or a playlist with listeners. Groups can help you understand how accounts interact with your product, instead of how individual users interact.

Batch Event Upload API

The Batch Event Upload API lets you upload large amounts of event data. The event JSON format follows our HTTP API format, and has the same requirements (each event must have an event type, and so on).

Real-world results

“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”

Kynan Barton
Marketing Analytics Engineering Lead
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FAQ

Common questions

What is an activation?

An activation is a set of activations syncs that define how data from various tables and datasets in a specific source are synced to the objects in a specific destination, such as Salesforce or Braze.

Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
How are activations priced?

Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.

Are all connectors and activations included in the free trial?

Yes, all available connectors and activations are are included in the 14-day free trial, including premium connectors. You can sync data from multiple sources during this period and evaluate the full functionality of our platform.

What happens after the 14-day free trial ends?

Once the trial ends, you’ll need to upgrade to a paid plan to continue syncing data. Your connectors, activations, and configurations will remain intact, so you can easily continue without starting over.