Try every activation for free
Each new activation comes with a 14-day free trial.
Activation Information
Activation destination
Enrich your behavioral analytics in Heap with user and account attributes and synthetic events from your data warehouse. For once, your event dashboards and your CRM will tell the same story!
Try every activation for free
Each new activation comes with a 14-day free trial. Get started today!
Get started for free
Activation source docsConnector Information
Activation destination
Activation source
Heap
Enrich your behavioral analytics in Heap with user and account attributes and synthetic events from your data warehouse. For once, your event dashboards and your CRM will tell the same story!
USe cases
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Fivetran, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Custom Properties
Create granular segments or audiences based on any data so you can send personalized emails and messages, show ads to inactive users to reengage them, promote new features to users who will benefit the most, and many more use cases.
Synthetic Events
Are there holes in your tracking implementation? Need to capture an event after the fact? Fivetran can send events based on interactions that are out of reach of your application and backfill event streams with historical data.
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Add Account
This API allows you to attach custom account properties to users. An account ID or use of our Salesforce integration is required for this to work.
User Activity API
The User Activity API allows a Google Analytics property owner to retrieve all analytics measurement data associated with a single user. Specifically, the API retrieves all of the measurement data associated with a particular User ID or Client ID.
Add Event Properties
Use this API to send stateful information into Heap as a set of global key-value pairs that get attached to all of a user's subsequent events.
Real-world results
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“Fivetran has been a life-changer. The team can focus on more important things instead of just making sure data gets from point A to point B. Now we can develop, automate, and deploy a bespoke audience same day.”
Make data more accessible to drive better business outcomes
Explore Fivetran Activations
Decrease manual work
200+ pre-built, automated activation destinations decreases repetitive work.
Improve efficiency
Self-service data enrichment features make data more accessible.
Increase growth
Deliver insights directly into the business tools where your teams.
Resources
Get started with activations
FAQ
Common questions
What is an activation?
Example:
All syncs from Snowflake → Salesforce A = one activation
All syncs from Snowflake → HubSpot = another activation
All syncs from Snowflake → Salesforce B = third activation
Activations are priced based on usage. You pay only for the new data activated each month. Visit our pricing page to learn more.
