Hyper Hippo Productions gains deeper insights into player profiles

‍Hyper Hippo Productions, published by Screenzilla Entertainment, creates games for players of all ages. Using PlayFab, a backend platform for live games from Microsoft Azure, for its live ops engine, Hyper Hippo tracks billions of events per month. The business wanted to combine that data with data from its marketing, CRM and social sources to gain a more holistic view of its players and to target the correct audience for its games.

Working with DecisiveData and Fivetran, Hyper Hippo is able to load all of its data into Azure Data Explorer, a fast and highly scalable Microsoft data analytics service. With Fivetran refreshing the data incrementally, the business maintains near real-time data sets within PlayFab insights. Using Azure Data Explorer and Power BI, Hyper Hippo has created helpful dashboards, gained deeper insights into its audience, and democratized access to data. The business can find new players more quickly and at a lower cost, and better optimize the individual player experience.

About Fivetran: Shaped by the real-world needs of data analysts, Fivetran technology is the smartest, fastest way to replicate your applications, databases, events and files into a high-performance cloud warehouse. Fivetran connectors deploy in minutes, require zero maintenance, and automatically adjust to source changes — so your data team can stop worrying about engineering and focus on driving insights.

About Microsoft Azure Data Explorer: Azure Data Explorer is a fast, fully managed data analytics service for real-time analysis on large volumes of data streaming from applications, websites, IoT devices and more.

About DecisiveData: DecisiveData helps people use data to realize better outcomes. This outcome-based approach delivers effective self-service analytics, creates manageable data platforms, automates business workflows, and replaces ineffective reporting in C-suites.

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About Microsoft Power BI: Microsoft Power BI is a business analytics solution that enables users to visualise data and generate and share insights.

About Screenzilla: Backed by Hyper Hippo Productions, Screenzilla works to put studios and players first and provide them with the tools, expertise and support needed through every stage of development, launch and live service.