Retail and consumer packaged goods (CPG) companies are under intense pressure to meet rising customer expectations while navigating unpredictable supply chains and market volatility. Yet their most valuable asset — data — is often scattered across ecommerce platforms, in-store point of sale (POS) systems, advertising channels, and ERP software. This fragmentation slows decision-making, drives up costs, and leaves growth opportunities untapped.
With the global CPG market set to add $1.5 trillion in value over the next 4 years, brands that fail to modernize their data strategy risk falling behind competitors and missing growth opportunities. Disconnected systems make it difficult to answer critical questions about customer behavior, operational efficiency, and marketing ROI — limiting both growth and competitiveness.
The partnership between Fivetran and Google Cloud Platform (GCP) helps retailers and CPG leaders overcome these challenges:
- Fivetran continuously ingests data from hundreds of sources into a centralized, always up-to-date environment with minimal engineering effort.
- GCP provides a scalable, high-performance foundation via BigQuery or Google Cloud Storage for storing, analyzing, and operationalizing data.
Together, Fivetran and GCP turn fragmented systems into a connected, actionable data ecosystem that drives revenue, efficiency, and customer loyalty.
Read on to see how 3 global brands — Trinny London, Nando’s, and Katkin — are using Fivetran and GCP to streamline operations, reduce costs, and unlock fast, AI-ready insights.
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Trinny London saves £260K annually by unlocking merchandise and marketing analytics
For Trinny London, a fast-growing direct-to-consumer (D2C) beauty brand, siloed data made it challenging to answer basic questions — like which social media channels drove sales or how specific products performed.
Fivetran and GCP provided the solution, creating a single, reliable data environment connecting ad impressions, SKU-level sales, and real-time inventory from their ERP system.
“Thanks to Fivetran, a single data engineer manages our entire data platform for over 200 people, seamlessly ingesting millions of rows of data daily. It's a true testament to the power and efficiency of Fivetran.”
— Don Tran, Technical Director at Trinny London
This unified foundation lets Trinny London shift from reactive reporting to proactive strategy, empowering employees to self-serve reports and uncover insights without delays.
The results:
- Gained full visibility across marketing platforms, optimizing cross-channel campaign performance.
- Saved up to £260K annually, achieving the efficiency of an entire data engineering team.
- Empowered over 50% of employees with self-service data access, eliminating bottlenecks and boosting agility.
Nando’s reduces campaign prep time and drives customer loyalty
Global restaurant chain Nando’s relies on understanding the customer journey to drive repeat visits and loyalty. Previously, gathering data from payment processors, support interactions, and third-party delivery platforms was manual and slow, limiting marketing agility.
After adopting Fivetran, Nando’s automated data flow into BigQuery gives teams a real-time view of restaurant profitability, campaign performance, and promotion success. Combining transaction data with loyalty insights enables precise, personalized campaigns.
“We used to spend 80% of our time moving data to build campaigns. That’s now fallen to 20%, which means we can focus on building engaging campaigns and analyzing results faster.”
— Miquel Puig, Engineering Technical Lead at Nando’s
The results:
- Built a 360-degree view of customers, enabling personalized campaigns across locations.
- Analyzed profitability by restaurant location and popularity of menu items to optimize offers.
- Accelerated fraud detection with faster access to payment data.
Katkin maximizes subscriber LTV by centralizing customer and marketing data
Katkin, a D2C subscription cat-food brand, relied on DIY data pipelines that frequently broke, leaving churn and high-value acquisition metrics disconnected across marketing channels and customer surveys. To improve retention and maximize LTV, the team needed a complete subscriber view.
With Fivetran and BigQuery, Katkin centralized subscription, marketing, and customer data into a single, reliable source. This foundation powers recipe A/B testing, churn prediction, and proactive engagement, while eliminating manual integration and freeing the team to focus on growth.
The results:
- Accelerated data roadmap by 6 months.
- Generated real-time reports, replacing processes that previously took hours.
- Eliminated manual data integration, freeing teams to focus on advanced data science capabilities, A/B testing, and predictive modeling to optimize LTV.
“Fivetran has massively delivered and got us to our goals 6 months quicker than we would have without it. I no longer worry about pipeline reliability — everything works straight out of the box.”
— James McNeilis, Lead Data Scientist at KatKin
How Fivetran + GCP turn data into measurable outcomes
Across industries — from beauty and restaurants to retail and subscription services — these companies share the same turning point: moving from scattered, unreliable data to a single, trusted source of truth. By combining Fivetran’s automated data integration with the speed and scalability of GCP, each company replaced manual processes with real-time, trusted insights and unlocked measurable business impact:
Breaking down data silos
Fivetran pipelines seamlessly centralize marketing, ERP, POS, loyalty, and subscription data into BigQuery, creating a centralized foundation for analysis.
Driving personalization and customer-centric strategies
With all customer and product data in one place, teams can deliver tailored engagement, loyalty programs, and targeted promotions that boost retention and revenue.
Operational efficiency and cost savings
Automated ingestion and transformation cut pipeline maintenance, saving hundreds of thousands in costs and freeing teams to focus on innovation.
Empowering teams with self-service and proactive insights
Real-time access in BigQuery enables business units to explore data directly, powering predictive modeling, AI/ML experimentation, and proactive decision-making.
For retailers and CPG companies, the path to faster, smarter growth is clear: Modernize your data strategy with Fivetran and Google Cloud to unlock measurable growth and stay ahead.
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