For years, Fivetran has helped teams centralize and transform data for analytics. But the real power of data comes when it’s not just analyzed — but when it’s acted on. That’s why we’re introducing Fivetran Activations, a new capability that brings your warehouse data directly into the tools where your teams work every day.

Activations marks a pivotal moment for data teams. No longer do you need to juggle multiple platforms, write custom API calls, or manually pull data just to get insights into the hands of your business users. With Activations — the result of the integration of Census into Fivetran — you can eliminate that work and empower business users with trusted, up-to-date data where they already operate, driving faster, data-backed decisions.

With Activations, you can:

• Improve sales visibility: Push custom health scores to Salesforce so reps can focus on the right opportunities.
• Personalize marketing at scale: Marketing teams can create, test, and sync audiences to Braze or Marketo — no engineering tickets or SQL knowledge required.
• Increase campaign ROI: Send cross-channel conversions to your ad platforms to boost engagement and efficiency.
• And so much more

Activations removes the friction between data and decision-making, so everyone — from engineers to analysts to go-to-market teams — can rely on the same trusted data to drive impact.

[CTA_MODULE]

An introduction to Fivetran Activations

With Fivetran Activations, you can finally manage your entire data lifecycle in a single environment. Data ingestion, transformation, and activation now live under one roof. That means fewer vendors to manage, fewer systems to deploy, and a simpler, more reliable way to ensure your data reaches the people and platforms that need it most.

Fivetran Activations is composed of a few key capabilities:

• Reverse ETL pipelines: Activations offers 200+ pre-built activations, letting you move the data you already centralize and transform in your data warehouse back into the applications where your business teams take action. These include CRMs, support platforms, marketing platforms, and more.
• Data transformations and enrichment: Activations provides easy-to-use, self-service ways for data and business teams to create the datasets they need in their applications. You can use AI to create new fields or form datasets without any SQL knowledge.
• Audience Hub: Activations also offers a self-service way to create, test, and analyze marketing audiences for downstream activation. Marketers can use our click-and-go solution to expedite their time to marketing personalization without any technical knowledge.

And, best of all, these capabilities are built with full data governance, security, and control. The data team has full control to ensure only the right people have access to the right data. And, if something goes wrong, you receive immediate notifications and alerts.

Being able to move data in any direction — from a source to a warehouse and then back to an application — in one platform is a game-changer. Data teams can find more efficiencies by automating manual processes from a single platform, and business teams get better access to data where they need it, decreasing time to action and insight. This unlocks the potential for greater growth and data-driven impact.

This approach is already proving transformative for companies like Canva. The global design leader was an early adopter of using Fivetran and Census together to power its end-to-end data workflows — from collecting and transforming data from dozens of sources to activating that data in Salesforce and Marketo. With this unified setup, Canva’s teams can deliver timely, personalized experiences to users while ensuring marketing and sales teams are always working with up-to-date, consistent information. The result? Faster insights, less operational overhead, and a sharper competitive edge.

The introduction of Activations means that your data warehouse is no longer just a destination for analytics — it’s the engine of business action. By uniting data pipelines, transformations, and activations in one platform, Fivetran empowers you to turn insights into outcomes faster than ever before.

Fewer vendors. Less complexity. Greater impact.

Activations is now available for all Fivetran customers and follows Fivetran’s consumption-based pricing. Activate your data with Fivetran.

[CTA_MODULE]