Acquisitions often create uncertainty around data strategies with respect to pricing, product roadmaps, and long-term support. They may speed up migration timelines in ways that you might not be ready for.
Historically, when large vendors absorb specialized platforms, complexity rises, innovation slows, and vendor lock-in deepens. Combined with the realities of Informatica’s legacy architecture, these risks become even greater. If you value a modern, efficient, vendor-neutral data stack, now is the time to reassess your options.
Questions Informatica customers should be asking
Before deciding to stay the course, consider:
- Will pricing or contract terms change? Could new minimums, licensing models, or billing structures raise your total cost of ownership?
- Will investment in multi-cloud and non-native integrations continue? Or will resources shift toward a single-vendor ecosystem?
- Will the product roadmap remain intact? Are there tools that may be merged, deprioritized, or retired earlier than planned?
- Will my cloud data warehouse stay a priority? If I rely on Snowflake, Databricks, BigQuery, or Redshift, will support remain strong?
Asking these questions now can help you identify risks early — and avoid costly, rushed migrations later.
Product overlap causes uncertainty
Informatica’s portfolio already overlaps with other tools in Salesforce’s lineup, from integration and data prep to governance. When multiple teams within a vendor offer similar capabilities, customers often face confusion about which product to use. Over time, the vendor typically consolidates resources around a single “winner,” but that rationalization process can take years and disrupt innovation in the meantime.
Industry chatter suggests Salesforce may focus on master data management (MDM) while giving less attention to general-purpose data integration and replication. This could mean slower innovation, fewer resources, and reduced support for multi-cloud movement.
The risks of ending support and vendor lock-in
Informatica has been steering customers toward its Intelligent Data Management Cloud (IDMC) with compressed migration timelines. With new ownership, these timelines could accelerate further — especially for on-premises environments. The result may be:
- Higher migration costs
- Rushed deployments
- Increased operational risk
One of Informatica’s historical advantages has been its broad interoperability. If future development narrows to prioritize one ecosystem, that flexibility disappears, forcing customers into a vendor-locked position that may not serve their long-term goals.
Why Fivetran is the more modern, forward-looking alternative
While Salesforce and Informatica navigate a complex, uncertain multi-year integration process, Fivetran offers stability, clarity, and a future-proof architecture.
Fivetran is natively built for the modern data stack — cloud-native, fully managed, and designed for zero-maintenance ELT. You can launch hundreds of connectors in minutes — no servers to manage, no code to maintain, no brittle pipelines to babysit.
We pair ease of use with rapid time-to-value. Our customers regularly stand up full production pipelines in days, not months. That means you can redirect resources from integration maintenance to analytics, AI, and business insight.
Fivetran is also vendor-neutral by design. We integrate seamlessly with Snowflake, Databricks, BigQuery, Redshift, Azure Synapse, PostgreSQL, and more — and we’re committed to staying neutral. That means your data strategy is yours, not specifically dictated by a CRM vendor’s roadmap.
In addition, Fivetran pricing is transparent and based directly on usage. Pay for the data you move, not the licenses you lock in. Fivetran’s consumption-based pricing scales up or down with your needs — eliminating the contract anxiety that often comes with enterprise license models.
While Salesforce’s engineering teams juggle overlapping products, we’ll be focused entirely on continuous innovation — making data movement faster, more reliable, and more automated with every release.
As things stand, Fivetran already offers a number of advantages over Informatica Data Ingestion and Replication. With the potential uncertainty and confusion that will likely ensue in the coming quarters, these advantages are likely to persist, if not grow.
The table below directly compares the capabilities and features of Fivetran and Informatica Data Ingestion and Replication.
Proven customer outcomes
Several customers have experienced these advantages firsthand. Energy vendor World Fuel Services used Informatica Cloud before switching to Fivetran for greater ease of implementation, shorter time to value, and less ongoing maintenance.
“Snowflake solved many of our data problems by consolidating our data in the cloud in an easily consumable manner, but it didn’t matter if we couldn’t efficiently and quickly ingest the data we needed. It was then that we started to look at different data integration tools.”
— Carlos Mareco, Director of Data Engineering and Business Intelligence at World Fuel Services
Likewise, driver and fleet safety platform Nauto optimized costs by 75% by switching to Fivetran from Informatica.
“With Databricks, Fivetran, and Hightouch, everyone can bring their own data in any format and compare it with everyone else’s to get to the truth so that we can make the right decisions for the company.”
— Ernest Prabhakar, Business Data Lead at Nauto
Insurance disruptor Group 1001 used Fivetran to increase data engineering productivity by 1000% and reduce time to insight from three months to two days, a 98% improvement.
“We can only focus on strategic outcomes that enable the organization if we’re not spending time firefighting cycle issues. I came from an Informatica shop, and with Fivetran, Coalesce and Snowflake, we’re fundamentally shifting from manual processes and guesswork to fully automated insights.”
— Gu Xie, Head of Data Engineering at Group 1001
The bottom line
Major acquisitions often bring product overlap, shifting priorities, and increased vendor lock-in. For teams that prioritize speed, simplicity, and independence, now is the time to assess whether your current path will meet your needs in the long term.
Fivetran offers the performance, flexibility, and reliability Informatica customers expect, without the legacy complexity, licensing friction, or ecosystem constraints.
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