At Fivetran, our mission has always been clear: make access to data as simple and reliable as electricity. Today, we’re taking another step toward that vision with the acquisition of Tobiko Data, the company behind SQLMesh and SQLGlot.
This move isn’t just about technology. It’s about strengthening our ability to help data teams do their best work. By bringing Tobiko Data into Fivetran, we’re reinforcing our position as the only fully managed, end-to-end platform that unifies data movement, transformation, and activation. With Tobiko Data’s advanced transformation capabilities, customers will have more ways to deliver trusted, AI-ready data with more speed and efficiency.
Built for modern transformation
Tobiko Data’s technology was designed for production-grade environments where speed and reliability are critical. Its transformation engine is purpose-built for the complexity of modern enterprises, with features such as:
- Intelligent model tracking that only runs what’s necessary
- Multi-engine support across SQL dialects
- Modular testing and development environments
- Semantic SQL understanding that makes pipelines easier to maintain and AI-ready
We’re also pleased to welcome the Tobiko Data team to Fivetran. They bring deep experience from companies like Airbnb, Apple, and Netflix — organizations known for raising the bar in data infrastructure and developer tooling. Their expertise aligns with our focus on scale, efficiency, and customer experience, bringing both proven innovation and the people behind it.
Partnership continuity
Our commitment to an open, interoperable ecosystem remains unchanged. We will continue to support and collaborate with key partners like dbt Labs and Coalesce. Compatibility and strong integrations across the data stack remain core to our approach.
What this means for customers
For customers, nothing changes on day 1 — but everything gets stronger in the long run. You’ll continue to benefit from the same reliability and support you expect from Fivetran, with expanded transformation capabilities becoming available over time.
While others offer point solutions, Fivetran provides a unified, end-to-end platform for moving, transforming, and activating data — fully automated, AI-ready, and built for modern teams. AI depends on trusted, well-structured data, and transformation is where that happens. Tobiko Data brings semantic understanding of SQL, enabling more efficient development and intelligent optimization for downstream use cases like model training, personalization, and real-time recommendations. With Tobiko Data, we’re helping customers prepare data for AI in a more automated, governed, and performant way.
This foundation enables enterprises to prepare data for analytics, operations, and AI while ensuring the entire journey from source to activation is seamless and governed.
We’re incredibly excited to welcome the Tobiko Data team and community as we build the next chapter together at Fivetran.
