Integrate user-level first-party data: First-party data is becoming more important than ever in a cookie-less marketing ecosystem. In this new environment, understanding how customers engage with your website is essential. With Adobe Analytics Data Feed, you’re able to see more granular, raw data compared to standard data pulls from Adobe Analytics. Data Feed bridges what data you want from Adobe Analytics and where that data should go.

Decrease your time to insights: While the raw data from data feeds is more specific and customizable, it’s also trickier to quickly transform into insights quickly due to its sheer volume. That’s where Fivetran’s Adobe Analytics Data Feed integration comes in. With its hourly and daily data retrieval times, Adobe Data Feed gives you more control over data recency for your specific needs.

Consolidate and transform your data: Exporting your raw data from Adobe Analytics through data feed files allows you to mix your Analytics metrics with your other data sources easily and seamlessly. Consolidate and combine your Adobe Analytics Data Feeds and product data to see how common website engagement metrics like visitors and time spent have impacted high-value outcomes like revenue and purchase price.

Getting started: If you have an Adobe Analytics Data Feed account, set up the connector here to centralize your data. For more technical information about our Adobe Analytics Data Feed connector, visit our documentation. For more powerful and robust metrics, integrate all of your other data sources from our directory of 150+ connectors.‍