We’re proud to share that Fivetran has once again been recognized as a Leader in the Data Integration and Modeling category of Snowflake’s Modern Marketing Data Stack 2026 report. This marks the fourth consecutive year Fivetran has earned this distinction — a milestone that reflects the trust our customers place in us and our ongoing commitment to helping data teams move faster.
Building on this foundation, we’ve also expanded our ability to help marketing teams go beyond centralizing data to activating it in the tools they use every day with our acquisition of Census. By delivering a true 360-degree customer view and accelerating ROI across the funnel, Fivetran ensures that data doesn’t just live in the warehouse, but it drives impact in the business.
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Why this recognition matters
Snowflake’s annual MMDS report highlights the technologies most relied upon by leading marketers to modernize their stack and deliver measurable impact. The report emphasizes platforms like Fivetran that help organizations cut through complexity, unify their data, and drive ROI in today’s fast-paced and AI-driven environment.
In fact, research shows that many marketing organizations are still working with only a partial view of their customer. Just 14% of companies have achieved full customer visibility, according to Gartner. By bridging data silos and delivering trusted, compliant, and AI-ready data from hundreds of sources into destinations like Snowflake, Fivetran helps close that gap — enabling companies to unlock a 360-degree view of customers and make more confident data-driven decisions.
Real-world impact: How modern marketers are using Fivetran
From global enterprises to digital-first disruptors, companies across industries use Fivetran to power analytics, AI, and more.
Blinkist uses Fivetran to automatically pull data from sources like Facebook Ads, Outbrain, Twitter, Google Play, and Recurly into Snowflake, giving its marketing team faster, more reliable insights. Before Fivetran, insights could take up to 2 days to arrive, and engineers spent 10–20 hours a week fixing data pipelines. After adopting Fivetran for automated ingestion and Snowflake for centralized analytics, data now lands reliably by 8 a.m. the next day — a 5x improvement — while pipeline maintenance has dropped to just 3–6 hours a week.
Canva uses Fivetran to automatically centralize data from platforms like Google, Facebook, Braze, and AppsFlyer into Snowflake. To activate those insights, Canva also relies on Fivetran’s reverse ELT capabilities to sync customer segments directly into Braze for real-time personalization. What once took weeks of manual API work can now be done in minutes, reducing API costs, cutting engineering hours, and giving marketers a faster, more efficient way to optimize spend. As a result, Fivetran enables Canva to deliver hyper-personalized marketing at scale, driving more efficient customer acquisition and retention — while saving $200,000 a year in engineering costs.
Snowflake not only named Fivetran in its report, but it uses Fivetran to power predictive marketing insights and deliver trusted data across the business. By automating ingestion from dozens of sources through Fivetran’s pre-built connectors, Snowflake eliminated manual pipeline work and unlocked a real-time 360° view of its customers. With all marketing, sales, and product data centralized in Snowflake, the analytics team can now deliver faster campaign insights and power advanced attribution modeling, forecasting, and segmentation — all grounded in fresh, governed data.
As customer expectations rise and AI-driven use cases accelerate, the need for accurate, timely data will only grow. Fivetran remains committed to helping every business harness its data to drive smarter decisions, create richer customer experiences, and power innovation.
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