data movement
![How to give marketers a safe, self-serve Customer 360](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/656a67498c5728bec1725b50_Data%20democratization.png)
How to give marketers a safe, self-serve Customer 360
Deliver faster marketing insights with governed data movement and democratization.
![Fivetran supports Microsoft OneLake as a destination through integration with Microsoft Fabric](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/6553cad518f954feeeec1089_Microsoft%20OneLake%20Integration.png)
Fivetran supports Microsoft OneLake as a destination through integration with Microsoft Fabric
For customers using Microsoft’s Data Lake offerings, they can securely land data in Delta Lake format from any one of Fivetran’s 400+ source connectors.
![Why data centralization matters for retail](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/6481e1fcba244920289e72de_Blog%20header_%20Why%20data%20centralization.png)
Why data centralization matters for retail
Retail businesses contend with data challenges unique to a fast-paced, high-volume industry
![5 critical features of modern data movement](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/64662bc72c11c55b8f117841_5%20Critical%20Features%20of%20Modern%20Data%20Movement.png)
5 critical features of modern data movement
Look for the following must-haves when you want to move data seamlessly between sources and destinations of all kinds
![The small data team’s guide to conquering data](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/6442aeeb7d2a646f2485214f_Small%20Data%20Teams.png)
The small data team’s guide to conquering data
All of the tools a small data team needs to turn their disparate data into a centralized data strategy, powered by Fivetran
![Automating your data for better decision-making](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/641c5d9418f044082b78f9fb_BlogCard_%20Raconteur%20advertorial%20repost.png)
Automating your data for better decision-making
Instead of relying on inaccurate, messy and low-quality data, business leaders can instead drive innovation forward by turning to automated data management, creating a clean and steady data flow.
![How the Fivetran approach to data normalization cuts compute costs](https://cdn.prod.website-files.com/6130fa1501794e37c21867cf/65f89360c2d656dc6cc584b2_How%20the%20Fivetran%20approach%20to%20data%20normalization%20cuts%20compute%20costs.png)
How the Fivetran approach to data normalization cuts compute costs
Where your ELT provider normalizes your data can dramatically increase or decrease your compute costs.
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