According to Gartner, the majority of marketing leaders are unimpressed with their company’s marketing data and analytics. Much of this is due to marketing leaders not embracing a modern data stack. In this ebook, we’ll arm you with everything you need to know to talk to your CMO about bringing your company’s marketing analytics into the 21st century.
How to Talk to Your CMO About Data Analytics
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According to Gartner, the majority of marketing leaders are unimpressed with their company’s marketing data and analytics. Much of this is due to marketing leaders not embracing a modern data stack. In this ebook, we’ll arm you with everything you need to know to talk to your CMO about bringing your company’s marketing analytics into the 21st century.
