Modern organizations have access to unprecedented volumes of data - data that can vastly improve business decision-making and unlock greater levels of efficiency. We wrote this guide to show marketers how to centralize the vast array of available data and transform it into timely and actionable insights that improve strategic decision-making.

After reading this guide, you will be able to:

• Explain what marketing analytics is and how it’s evolving
• Make a compelling case that your organization should invest in marketing analytics
• Support marketing analytics adoption by following best practices and avoiding common pitfalls