Fivetran Service Consumption Table [through February 2021]

Updated November 23, 2020

The Fivetran Service is an automated cloud data pipeline (“Connectors”) provided by Fivetran Inc. (“Fivetran”, “we”, “us”, “our”) to Fivetran customers (each a “Customer”, “you”, “your”) as a service which consumes data from various sources and centralizes this data into a specific destination. The Fivetran Service is available in several different plans (“Plans”) and hosted in different geographical regions (“Regions”) by certain third-party cloud providers (“Cloud Providers”), as described more fully in your agreement with Fivetran (“Agreement”).


  • Account: The customer’s paid account on the Fivetran Service. An account may have multiple connectors and destinations. A customer may have multiple accounts.
  • Billing Period: A calendar month running from the first to the last day of the month. For Customers whose Plans begin midway or partially through a given Billing Period, bills may be pro-rated.
  • Capacity Purchase: A subscription-based plan which requires an annual upfront purchase of Credits in bulk.
  • Credit: Usage of the Fivetran Service is charged on the basis of “Credits” which are purchased and which provide value based on the MAR Threshold, as set forth on the Service Consumption Table, and the actual number of MARs used by the Customer in a given Billing Period.
  • Destination: A destination is a warehouse or database where the data is delivered.
  • Effective Credits: The average number or conversion price in Credits of the million MAR at the MAR Threshold for the month in question.
  • Incremental Credits: The average number or conversion price in Credits for the next million MAR (or portion of the next million MAR) after the MAR Threshold has been met for the month in question.
  • Initial Historical Sync: The first time that a connector completes a historical sync.
  • Monthly: A plan which is not subscription based, whereby a Customer is billed monthly in-arrears for Credits used during the prior monthly period. Monthly plans are available to purchase at or through the AWS or GCP marketplaces.
  • Monthly Active Rows (“MAR”): The number of distinct primary keys synced via the Fivetran plan calculated on a per-Account basis. We only count a row once per Billing Period, even if it syncs multiple times.
  • Monthly Active Row (“MAR”) Threshold: The minimum MAR usage requirement to receive consumption rates as listed on the Service Consumption Table below.
  • On-Demand: For Capacity Purchase (i.e. subscription plans) only, this means any additional usage of Credits after the initial purchased Credits have been used. Capacity Purchase plans that have no more Credits available will be moved to On-Demand whereby monthly Credit usage will be billed in-arrears at list price. On-Demand occurs automatically for Capacity Purchase customers after you have depleted an initial Capacity Purchase.
  • Plan: The bundle of features included as a part of your Fivetran Service and outlined here. Plans may be purchased in the form of Capacity Purchase plans (which are subscription-based), or may be Monthly (which do not require subscriptions).
  • Primary Key: A unique identifier that specifies a distinct row within a table.
  • Rollover: For Capacity Purchase (i.e. subscription) plans only, this means any unused Credits at the end of your contracted period with Fivetran that can continue to be used in the following period, as long as you have an active contract.

What is a Monthly Active Row?

Monthly Active Rows (MAR) are similar to total monthly synced rows but are less prone to variation and less prone to outliers. MAR is calculated as the number of distinct primary keys observed by Fivetran in a given Billing Period. Primary Keys are counted separately by Fivetran Account, Destination, and Connector. For clarity, if a distinct Primary Key is synced more than once in a given Billing Period then the distinct primary key counts as only a single Monthly Active Row. For example, a distinct Primary Key synced 30 times during a Billing Period will count as one Monthly Active Row. If a Primary Key is not available, we create a synthetic (hashed) Primary Key to ensure consistent tracking. One exception to this is that we exclude Monthly Active Rows associated with the initial historical sync for each new connector added.

How does credit consumption work?

Monthly Credits used are determined by the number of Monthly Active Rows within each billing account across that Billing Period. Monthly Credits are consumed based on a diminishing slope: in other words, the more unique data you sync in a Billing Period, the cheaper the incremental cost per unique Monthly Active Row.

The pricing of your Credits depends on the plan you have selected and whether you are drawing down from an initial Capacity Purchase Plan or paying for supplemental Credits via our On-Demand program. For non-subscription Plans (i.e. Monthly Plans), the pricing of your Credits is based on the prices available on our website,

Capacity Purchase

If you are drawing down from a Capacity Purchase Plan, your credit consumption rates will be determined by the Service Consumption Table outlined below. Capacity Credit Pricing is determined by your Order Form. Purchased Credits may be applied toward any of your Accounts on the Fivetran Service. However, the Service Consumption Table benefits for anything higher volume than is listed below may be applied on an Account by Account basis (and cannot be combined across accounts). Fivetran will provide you with monthly usage, in-arrears via the Fivetran dashboard.


On-Demand is a supplemental credit program that occurs automatically for Capacity Purchase plan customers who continue to use the Fivetran Service after depleting their available Capacity Purchase Credits. If you are drawing down Credits from On-Demand, your Credit consumption rates will be determined by the Service Consumption Table and the price per Credit of your Plan. You will not benefit from any capacity discounts for these On-Demand Credits and will be billed for On-Demand usage in-arrears for each Billing Period.

Service Consumption Table

Monthly Active Row Threshold
Base Credits
per Month
Credits per
Million MAR*
0 M
1 M
10 M
100 M
1 B
10 B

*or portion thereof.

In order to calculate monthly Credit consumption we use the following formula:

Base Credits per Month + (MAR - Monthly Active Row Threshold) * Incremental Credits per Million MAR

To find your cost per credit:

  • If you are a Capacity Purchase plan customer, look to your Order Form.
  • If you are a Monthly customer, see our pricing page which details the price per Credit plan.


Rollover of Credits is only applicable to customers with Capacity Purchase accounts, not Monthly Plans. If you do not use the Credits that you purchased during the term of your contract, you can still use them if you renew your subscription. Subscription renewals require a minimum purchase of $1,000 worth of Credits, and when you do so the remaining Credits on your account can be rolled over to the new contract term. If you have a subscription account that is coming to an end, contact your account representative to learn more about Credit rollover.

Initial month

We will adjust the use of Fivetran Service Consumption Table by pro-rating your first month’s purchase so you’re not penalized for starting the service mid-month. This helps right-size all of our new customers and ensures that you can start Fivetran easily, at any point in the month, without wasting Credits. For example, if your subscription starts on the 15th and it's a 30-day month, then we will adjust the Credit Consumption rates in the Service Consumption Table by 0.5. The pro-rating will take into account how many days in the month have already passed and the number of actual days in that month. This will be determined by Fivetran in its discretion.  

Multiple Accounts

If you decide to open multiple Fivetran Accounts, each account will apply the Fivetran Service Consumption Table for the MAR within that Account. You cannot add together the MAR for multiple Accounts and apply this MAR to Fivetran Service Consumption Table to get a more favorable credit consumption rate. However, if you would like to merge multiple Accounts into a single Account with separate destinations, you can reach out to Support through your dashboard or your account representative to get help with this migration. Merging accounts can have significant benefits, especially if the combined accounts have a high MAR usage.

Changes to the Fivetran Service Consumption Table

This Fivetran Service Consumption Table may be updated from time to time and you will be subject to any future changes. Don’t worry, we won’t make changes to this table that have a material adverse effect without your consent. We may make changes, however, to improve ease of understanding among our customer base, to make credit conversions more favorable, or for other reasons. When and if changes to the Credit Consumption Table are made, Fivetran will use reasonable best efforts to provide advance notice of any material changes through the Fivetran Service dashboard or via email. Any allowable changes shall be effective immediately unless otherwise noted.

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