In the hospitality industry, guest satisfaction is essential, and making informed decisions based on data is key to staying competitive. SevenRooms, a restaurant technology technology company, recognized this and wanted a reliable and scalable solution to handle the ingestion and movement of data across regions while adhering to complex data privacy regulations. 

SevenRooms offers a full suite of products — such as reservation, waitlist and email marketing — to help their clients build direct guest relationships and drive revenue and repeat business. Serving neighborhood eateries to large, international hospitality groups, SevenRooms has become an essential tool for over 1,000 cities globally. 

SevenRooms' core objective was establishing a secure and cost-effective data management solution that seamlessly integrated with their existing Google Cloud environment. Their lean engineering team, focused on core product innovation, had limited resources to devote to building and maintaining data pipelines. This constraint affected their ability to accurately ingest data from various sources, which in turn hindered data-driven decision-making. Moreover, the complexities of adhering to data privacy regulations across different regions required a strong security framework.

This isolated approach to data management made it difficult for SevenRooms to merge customer data from different sources into a single platform. As a result, extracting actionable insights and offering personalized guest experiences became increasingly challenging.

Why Fivetran and Google Cloud

SevenRooms' infrastructure was hosted on Google Cloud. Given their limited resources, using a pre-vetted solution like Fivetran through the Google Cloud Marketplace streamlined their decision process and enabled a swift security approval for a proof of concept.

Fivetran's capabilities removed the need for manual pipeline development and management, saving SevenRooms five to six months of engineering time. This resulted in significant cost savings and allowed their engineers to concentrate on more impactful projects. Additionally, the pre-vetted solutions from the Google Cloud Marketplace simplified the procurement process, cutting down the time and resources typically needed for security reviews. This was especially advantageous for SevenRooms, which operates in a global market with strict data security regulations.

"Adopting Fivetran has been pivotal in optimizing operational efficiency, accelerating insights from months to days and powering our growth at an unprecedented pace."
- Nitin Jain, Senior Data Engineer at SevenRooms

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Today, SevenRooms relies on Fivetran to extract and ingest large volumes of data, supporting their business intelligence and analytics requirements. Fivetran's efficient data handling ensures that SevenRooms has up-to-date information for making informed decisions.

Fivetran's pre-built dbt packages have also delivered substantial value. SevenRooms estimates that for source systems like Salesforce, NetSuite and Zendesk, Fivetran's dbt packages can account for two to three months of R&D time saved — translating into significant cost savings and faster time-to-insight for businesses.

The collaboration between SevenRooms, Fivetran and Google Cloud illustrates the power of strategic partnerships in leveraging technology to solve complex business challenges. Leveraging this combination of Fivetran and Google Cloud, SevenRooms now can easily integrate data from hundreds of systems and facilitate millions of customer bookings to deliver exceptional guest experiences and fuel business growth. 

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